long-form video content to consumers to find a financial professional 72%72% VCR (video completion rate) verses 45% benchmark in overall campaign. Leveraged TrueReachยฎ to identify low-noise weeks to increase Share of Attentionยฎ Our client, a leading financial services company, recently partnered with our agency to drive targeted awareness for their B2B and B2C audiences. The […]
Optimization through machine learning, algorithmic and manual efforts. 31%The average CPL was decreased by over 31% over the course of the campaign. 15%Campaign achieved a 15% clicks to leads conversion and the lowest possible cost per lead The Client*, an insurance company, recently partnered with our agency to execute a lead generation campaign using display […]
Meet Your Customersโ Needs Before They Have to AskMany businesses are tackling their video strategy from the wrong end. They’re all in for social media buzz and compelling ads, but there’s a big miss in the equation: top-notch ads are funneling potential customers to underwhelming websites. Take a look at Mosquito Shield, a pest control franchise, […]
SME Companies, Take Note! The Winchester Won the West, but Socialize Video Wins Business inForm Architecture, a SME firm, reached out to us with a goal: to become a preferred vendor for a large construction company. Working with us at Socialize helped showcase their talent in a way static materials couldnโt. Target set, so we […]
Life action or animation? Depends on the brand! When we worked with Habitat for Humanity, we determined the best way to create content that connected with their audience and compelled them to take a specific action was by capturing emotion in real-life scenarios that others relate to. People connect with people, go figure! When we […]
Social media content doesnโt magically appear from raw footage, it requires a dedicated post-production team. Audio and color correction, graphics, and video editing are all part of transforming footage into useful content. We did all of the above (and more) for Mosquito Shield on this project. The Socialize Video workflow is designed to push through […]
Running a successful video shoot for your social media content requires diligent planning. The future might remain unpredictable, but you can reduce its uncertainty by establishing a firm schedule, a detailed call sheet, and writing a script to help guide your shoots, even when thereโs no preplanned dialogue! This ultimately leads to having more content […]
Over his career as a jeweler, Micah honed the skill of crafting exquisite one-of-a-kind pieces for his jewelry business, yet, he found himself struggling to effectively communicate his story and the value of his work in a highly competitive market like social media. Firstly, Micah was faced with two challenges, not only did he need […]
In our previous blog post titled โHook Points,โ we mentioned Landmarks West was one of our customers who integrated specific elements and strategies that capture the usersโ attention, compelling them to take action. These strategies engage users and draw them into the marketing message, ultimately leading to more conversion or desired outcomes.As a refresher, Landmarks […]
Video Marketing is not a new concept. However, its importance has skyrocketed with the advent of social media platforms that prioritize video content. Think about it, when youโre scrolling through your Facebook or Instagram feed, what type of content makes you stop and pay attention? More often than not, itโs a video.The home improvement business […]
Imagine that hook points are like the first sip of a perfectly crafted cappuccinoโthey’re the flavorful and enticing introduction that draws you in for more. Just like that creamy froth on top of the espresso, hook points are the irresistible element that captures a potential customer’s attention and keeps them hooked on your product or […]
Fijn Co is a hot chocolate company that specializes in creating healthy, delicious drinks. The founder, Annie Bradley, was fed up with the unhealthy additives in most hot chocolate products, so she decided to make her own. She then gathered a team of like-minded individuals (her daughter and daughter-in-laws) who shared her vision of creating […]
Video content has become a powerful tool for businesses to engage with their audience on social media. Besides, not all video production houses understand the nuances of creating content specifically for social media or for short-form consumption. Letโs take a closer look at how we, at Socialize Video, helped Solaray transform their beautiful video content […]
Starting a podcast with enthusiasm is easy, but the hard work that comes into editing and post-production can become overwhelming for most content creators. Meet ProNexis, a forward-thinking technology company that helps home service-based businesses by providing lead generation, phone correspondence, and scheduling services. Their mission is to empower business owners, focus on what they […]
In today’s digital age, social media has become an essential platform for businesses to connect with their target audience. Social media advertising is one of the most effective ways to reach potential customers, but the question that lingers in the minds of most businesses is, what makes a good social media ad? While there is […]
Are you planning your next corporate event? If so, did you capture the key moments on video? If not, itโs completely understandable. It can be tricky. Hereโs how we at Socialize Video can make this easy. To be honest we must admit that we would love to be taken to your next event especially if […]