May 17, 2024

Key Differences Between Commercial and Corporate Video ProductionIn today’s digital landscape, video content stands at the forefront of effective marketing, bridging the gap between businesses and their target audiences. Amidst the buzz of video marketing, there’s often a mix-up between the distinct roles of corporate videos and commercial/promotional videos. Both types aim to boost brand visibility […]

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March 12, 2024

We already know that video marketing is a powerhouse in the digital advertising space, and for franchising businesses engaged in franchise marketing, it holds even greater significance. As we speak, competition grows fierce every day and attention spans are shrinking, video marketing offers a dynamic and engaging way to connect with potential customers. Through compelling […]

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March 11, 2024

In today’s digital age, creating high-quality video content is just the beginning of a successful online presence. To truly make an impact, effective promotion is essential. Here, we present 7 video content creation tips for businesses to enhance your video content promotion game and ensure it reaches its full potential. These strategies are valuable for […]

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March 7, 2024

long-form video content to consumers to find a financial professional 72%72% VCR (video completion rate) verses 45% benchmark in overall campaign. Leveraged TrueReach® to identify low-noise weeks to increase Share of Attention® Our client, a leading financial services company, recently partnered with our agency to drive targeted awareness for their B2B and B2C audiences. The […]

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March 7, 2024

Optimization through machine learning, algorithmic and manual efforts. 31%The average CPL was decreased by over 31% over the course of the campaign. 15%Campaign achieved a 15% clicks to leads conversion and the lowest possible cost per lead The Client*, an insurance company, recently partnered with our agency to execute a lead generation campaign using display […]

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