Starting a podcast with enthusiasm is easy, but the hard work that comes into editing and post-production can become overwhelming for most content creators. Meet ProNexis, a forward-thinking technology company that helps home service-based businesses by providing lead generation, phone correspondence, and scheduling services. Their mission is to empower business owners, focus on what they do best rather than being tied up on the phone. This is how Socialize Video helped build professional video podcasts for them.
As part of their innovative approach in client acquisition, ProNexis recently embarked on a podcast journey to help them attract new customers and expand their reach.
In this article, weโll talk about how we, Socialize Video, helped ProNexis drive their podcasts even further.
Digital Presence Evaluation
First things first, as any marketer would start the process, a full checkup of their current assets would be audited. Being a podcast, we wanted to make sure that ProNexisโ podcast setup was visually appealing. We requested ProNexis to take some footage of their podcasting area and hereโs why:
We wanted a scope of what needs to be improved by the following factors:
– Video quality
– Background
These two items are necessary for us to make suggestions to improve overall visual quality. This detail-oriented approach ensures that ProNexis’ podcast videos are both professional and visually engaging.
After reviewing and incorporating the required suggestions from the footage, weโll have the client, ProNexis, set up their interview or film their content and then send it to us and we take care of the rest. See how easy we make it for our clients? Once received, we work on our magic.
During the post-production, the collaboration still continues as we want to be 100% spot on with what you want to happen. This leads us to the next step we took for ProNexis.
Key Element Alignment for Your Content
This step was all about enhancing the visuals for ProNexisโ footage. In order to stand out in the sea of podcasts, you have to lure people in with great visuals. So to enhance the viewer experience, we used various techniques for the graphics side of things.
– Custom-made intros: Completely built from scratch and not from a template, this custom-made video intro integrated with a sub-version of the ProNexis logo added a touch of personality and adheres to the current design they already have.
– Brand Design: To better align their assets to ProNexisโ brand and really help push forward the things theyโre trying to do. Graphic animations and proper placement of the ProNexis logo were incorporated. We also recommended the color palettes of their brand to be used throughout, in lower thirds, and stock images that focus on construction and engineering plus customer service. All these elements were customized to suit the branding and style, further enhancing the visual appeal.
– Key highlights: One trick we included for their podcasts is also adding different cuts and angles and the popular split-screen style to add visual interest to the videos.
Cleaning Up: Double-Checking Process
Our team takes quality and accuracy seriously, and we understand the importance of delivering videos that meet your branding standards. Our double-checking process involves meticulous review for any errors or inconsistencies in the final edited video. We have multiple team members who review the video, checking for spelling and grammarโmaking sure it is flawless. Itโs our commitment to providing top-notch videos that exceed our clientโs expectations!
Short-Form Content
At the end of our collaboration process, ProNexis achieved a whole series of episode videosโbut we take it up a notch even more! We understand the power of versatility when it comes to podcast videos and video marketing in general.
We created short and engaging clips from longer episodes. These short-form contents can be anything between 15 to 60 seconds of run-timeโperfect for attracting attention on social media platforms. Think of Joe Rogan, a popular podcaster utilizes video clips to promote his content and leverages this approach to entice viewers to watch full episodes.
Our team helped ProNexis unlock new opportunities to reach a wider audience, captivating important moments from their podcast episodes through these short-form content (while still adhering to the brand). In addition, they are also incredibly shareable and formatted per social media platforms giving the exposure the content deserves.
At Socialize, we are constantly improving our efficiency and streamline our processes to make collaboration as effortless as possible for our clients. To our subscribers, youโll notice that our efficiency for creating videos significantly increases with each episode.
In this case, we allotted at least 20 hours each for the first 2 videos. This is because the team has to work before the assets are introduced and developed.ย As the collaboration continues, we refine our processes, get these key details and templates established, thus reducing the time spent on each episode. The time dropped to about 8 hours per episode, and eventually to just 6 hours per episode, allowing us to deliver high-quality videos quickly and efficiently.
Our dedication to continuous improvement and efficiency means that our clients can expect a seamless and hassle-free collaboration process. We want to make sure that our clients can focus on creating great content while leaving video editing and production to us.
Experience the ease, versatility, and creative potential of Socialize for your video marketing needs. Let us help you make great video content that will captivate your audience and drive your business to success. Bid adieu to the complexities of video editing and letโs work together to bring your vision to life!