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February 18

Top Video Marketing Practices for 2024: Maximizing impact and connection with your audience


As we move into 2024, the technology this year has enabled a lot of marketers to incorporate their creativity and connection to seamlessly blend their efforts to captivate their audience. The competitive edge that characterized 2023 is set to intensify further. As a savvy marketer, you too should understand the importance of staying ahead of the curve and following these simple video marketing practices.

In this day and age, video content has emerged as a formidable tool for engagement and brand storytelling, making it a must-have in your marketing arsenal.

So now we know that the power of video marketing is undeniable and the numbers speak for themselves.

According to a video marketing survey by Wyzowl, as of February 2023, 91% of businesses were already leveraging video as a key component of their marketing initiatives. On top of that, 96% of them see video as a substantial impacting force into their overall marketing plan. This data shows that a surge in effectiveness could potentially stem from a growing familiarity of using video content.

In this blog, we’ll discuss the best video marketing practices to maximize impact and take your campaigns to new heights.

Video Marketing Practice #1: Repurpose Videos for Content

The beauty of repurposing content is that it’s not only effective but also efficient. Rather than starting from scratch each time you want to create content for a different platform, repurposing allows you to leverage existing assets. This saves you time and resources since you’re building upon content that’s already been created.

It’s like giving your videos an extended life and extracting maximum value from them. Additionally, this also helps expand your reach for different platforms, you can tap into new audiences that may have not come across your original content (see Youtube Shorts).

You’re essentially increasing your visibility and making your message accessible to a wider range of viewers. 

Video Marketing Practice #2: Go Live and Influencer Collaborations

There’s nothing quite like the energy and spontaneity of live video.  Also known as ‘live streaming’, it has helped create a more organic connection with the host to its audience, creating a humanlike relationship and a more familiar setting for them.

It’s such a really great tool because it also gives the audience a small window into what’s going on behind the business and a great way to showcase, answer questions and overall provide information which in return drives sales. A lot of platforms already offer free streaming services like Facebook and & Instagram and leveraging these options should be a mandate for any marketing efforts.

Alternatively, team up with influencers who align with your brand and co-host live sessions. Their influence and authenticity can amplify your message and attract new followers.

Video Marketing Practice #3: Optimize for SEO

This aspect is often overlooked but is equally important from the other steps you should be doing. To ensure your videos reach the right audience, it’s crucial to optimize them for search engines.

These are the three key factors:

  • Relevance –  Your videos need to align with your target audience’s interest and needs. This ensures that your videos reach the right people who are actively searching for your content.
  • Consistency – Maintain a regular schedule of uploading videos. Consistency not only improves your visibility in search results but also builds a loyal following base.
  • Backend Optimizations – Search engines are the backbone of the internet, ensuring that you have an accurate video title, compelling descriptions, and video tags can help search engines increase the likelihood of your videos appearing in relevant searches. 

Customer Testimonials

Build trust and credibility by incorporating customer testimonials into your video marketing strategy. Nothing speaks louder than the voice of a satisfied customer. This form of video is so effective because when a customer hears another satisfied customer who has had a positive experience with the company or brand, it creates a very powerful motivator.

Consider featuring testimonials from your loyal clients, sharing their positive experiences with your product or services. These authentic stories humanize your brand and establish an emotional connection with your audience.

User-Generated Content

User-generated content (UGC) is also another game-changer in your video marketing efforts. It empowers your customers to become brand advocates by encouraging user-generated content, which on the other hand brings that authentic touch that people love.

But it’s not just about authenticity. UGC also takes your engagement levels through the roof. When your audience gets involved and contributes their own content, it sparks conversations, comments, and sharing. It’s such a small but simple tool that gives you really some time to let them make the content for you.

When potential customers see real people raving about your product or services through UGC, it’s like a stamp of approval. It’s a kind of social proof that’ll make you golden and boost confidence and trust to your target audience.

A few tips to help you start your UGC campaign:

Hashtag Campaign – Consider running a hashtag campaign that will inspire your audience to create content related to your brand. Famous hashtag campaigns like #ShareACoke by Coca-cola or #NationalFriedChickenDay by KFC to name a few inspiring UGC type of campaigns.

Customer outreach – Reach out to loyal customers and invite them to share their experiences through video. Show your appreciation by acknowledging their contributions.

Work on those Vertical Videos

Embrace the popularity of vertical videos, especially on platforms like Tiktok and Instagram Reels. These formats have taken the mobile world by storm and are such a big hit.

These formats cater to the mobile viewing habits when people hold their phones upright, vertical videos fill the entire screen, creating an immersive and captivating experience. It’s like having your content front and center, grabbing your audience’s attention and keeping them engaged. Plus, adapting your videos to the unique features and trends of these platforms, you can increase your visibility and connect with a wider audience.

The best part about it is when you’re incorporating vertical videos just shows you’re on top of the game. It proves that your brand is adaptable and in touch with the latest trends.

Consider experimenting and creating vertical video content that resonates with your target audience. Leverage this unique feature and trend on these platforms to increase visibility and drive engagement.

Remember, video marketing is an ever-evolving landscape that thrives on creativity, authenticity, and building genuine connections. By harnessing the power of these video trends, you can unleash your creativity and tell your brand’s story in a way that leaves a lasting impact.

To make the most of these strategies, it’s worth considering hiring professionals like us at Socialize. With our expertise, we can help you create compelling content that fully grasps the interests of your target audience and drive your marketing goals. Let us guide you in maximizing your impact and achieving success.


2024 videos, marketing practices, top videos, Video Marketing, video practices

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