A corporate video is important for every company because you have to let people know who you are, how and why you started, what you do, and what you want to achieve. Those people aren’t limited to your customers. You could also create corporate videos that aim to inform your employees and fellow businessmen of your company.
To better understand what corporate video is and how it can help, here are the questions we will answer in this post:
- What is a corporate video?
- What must be included in the corporate video?
- How does a corporate video help your company?
- How long should a corporate video be?
- Where can you post corporate videos?
Let’s get started.
Why a Corporate Video Is Important for Every Company
It’s not difficult to understand what a corporate video is. Basically, a corporate video is a company video, so it must contain important details about your company. Its main goal is to provide answers to the questions people may have about your business and why it exists.
Although most corporate videos are created for the customers of a company, these videos aren’t just for them. There are other people apart from your customers who want to get to know you, such as potential investors and your employees, so one size doesn’t fit all.
There are different types of corporate videos, each with its own purpose. Here are some of them:
- Company overview videos
- Pitch videos for potential clients
- Investor presentations
- Training and instructional videos
- Event summaries
- A video showing company facilities
The type of corporate video that you may want to use for your company depends on your needs.
If you’re not seeking investors, then you don’t have to spend time and money on investor presentations. If you want to gain more loyal customers to solidify your place in the industry, then consider event summary videos so they know what’s going on with your company.
But regardless of what type of corporate video you will use, it will help your business a great deal. Here are some reasons why:
1. Increase Your Brand Awareness
The main goal of a corporate video is to make people be aware of who you are, what you do, why you exist, what you envision, and where you’re headed, so a company’s brand awareness is the first thing it’s going to have an effect on.
Brand awareness is simply about how well people know you, and it’s one of the factors that contribute to a company’s success. If a lot of people know your company, and if they know it more than they know your competitors, then that’s great!
Companies that get more attention than the rest have higher chances of becoming industry leaders. Those that are standing out in any industry are capable of reaching greater heights in no time, and that’s something you might be looking forward to.
2. Make Your Company More “Corporate”
Your company wouldn’t be less corporate without a corporate video because it is simply a video. However, it can help your company be perceived by other people as more professional and “corporate” compared to those that don’t use it, so if you can afford it, then go for it.
The money spent isn’t the determinant of whether the video will be successful or not, so even if you are on a tight budget, a corporate video is still within reach because there are alternatives. Did you know that you can turn your smartphone into a video marketing machine?
Having a great video production agency work with you on creating your corporate video is better, but that’s not to say that that’s the only way. You can choose to do things yourself if you have limited resources. After all, starting with what you have is better than not starting at all.
3. Strengthen Your Connection With Your Customers
Having loyal customers should be one of your goals because it can give you peace of mind. Your loyal customers are the customers who stay with you through thick and thin and for the long term, so you’ll be able to predict what’s going to happen in your company’s future by analyzing them.
One way to gain loyal customers is to have a deeper connection with them, which can never be made if you keep your company a secret.
Now, this doesn’t mean that you have to tell everything or be emotional with them all the time. This means you should be open to them about the things worth knowing or might affect them, such as the major changes in your company, your company’s history, and your company’s goals.
4. Improve Your Online Presence
Because corporate videos increase brand awareness, make your company more “corporate,” and strengthen your connection with your customers, you will be able to improve your online presence with them. Interesting, right?
Almost all people on Earth are online now, so having an online presence is a must for all businesses. But it shouldn’t stop there. You should also work toward making your online presence impressive so that you can achieve your goals.
Whether we like it or not, people tend to judge others based on what they initially see. First impression matters, so if they didn’t see anything good with your online presence, then they would think that there isn’t anything good with your company.
That’s a recipe for failure.
Conclusion
One of the reasons why all companies need corporate videos is that it’s going to be impossible to create a connection with their customers and the people who may want to do business with them if they don’t make getting to know them easy.
People tend to stray away from anything difficult, so not having a corporate video may result in missed opportunities.
A corporate video isn’t necessarily a video ad because its goal is mostly to inform and not really to sell, but it has to be created like one. Video ads are more effective when they are short but make sense, and the same applies to corporate videos. Your corporate video shouldn’t be vague and lengthy if you want to see better results.
Most companies put their corporate videos on their website and post some of those to social media, and you should do the same because those are where people usually go when they want to learn more about a company.
If you want to have a corporate video for your company but don’t know where to start, you can start here. Email us at contact@socialize.video or take advantage of our free scripting session and allow us to help you write a solid video script!