July 12

4 Types of Videos Every Business Must Have

Using video ads is optional, but there are videos that your business needs to have so that your audience—as well as your employees—can better understand why you exist and what you can offer to the industry.

In this post, we will talk about those videos and answer these questions:

  1. Why are videos more effective when it comes to communicating with audiences?
  2. What is the purpose of an explainer video?
  3. Are video testimonials better than written reviews?
  4. How can you improve your employees’ performances through videos?

Let’s get started.

4 Types of Videos Every Business Must Have

You can’t achieve your goals if you don’t introduce your business to people, and that’s why marketing is important. But contrary to the common belief, marketing isn’t necessarily selling. It could mean “educating” or “solving problems.”

We know that people don’t like being sold to, which is why it’s important that you pay attention to how you construct your message. If you want to grow your audience base, you need to shift the focus from your products to their needs. You have to give value more than you ask them to buy.

You shouldn’t just post ads. You also need to take the time to provide videos that aim to educate people either about your business, products, or your industry so you can build a connection with them and let them know that you can help them solve some of their problems. Here are those videos:

1. Company Overview Video

Company overview videos are made to introduce a company to people, so every business must have them. If your audience doesn’t know your business or brand, you’ll have a hard time gaining loyal and repeat customers. Strong brand awareness could result in more sales!

You don’t need to let them know every aspect of your business. What you must include in the company overview video are those details that will help people get closer to you and understand what you’re trying to achieve so they know you’ve got a purpose.

2. Explainer Video

People don’t spend money on things they don’t know how to use and where to use, so you should invest in explainer videos. Basically, explainer videos are videos that are used to explain any product.

Most explainer videos you will find on the internet are 2D animated. 2D animation is a great option if you want to be artistic and more entertaining in explaining your products.

When you work with Socialize Video, you can have 2D animation for as low as $1,000. The cost will only increase when you choose more complex animation. Watch this video to learn more about the 2D animation we offer:

You can also check out our Packages page for more information.

3. Video Testimonial

People have a bit of doubt when you say good things about your business because it is your business. So if you have received good reviews from other people, put them on your website or social pages so things become more convincing.

But note that people will be affected by reviews deeper when they see that those come from a person just like them, so if you could ask for a video testimonial, do it. Video testimonials are more difficult to get, but they will help your business a lot!

4. Onboarding Video

You should also take the time to help your employees—current, new, or future—understand your company because they are the ones who will help you achieve your goals and accompany you as you take steps toward them. So invest in onboarding videos!

Onboarding videos are mostly for the newly hired and contain the must-know details about your business, which could be boring. But you can make them entertaining by adding creative elements. The good thing about videos is that you can be flexible when it comes to styles!


Every business has must-haves, and that applies to videos as well. Even though video ads are not required because graphics can be used for marketing, there are videos that businesses have to spend on because those are important to make their online presence stronger.

Here are the types of videos every business must have:

  1. Company overview videos
  2. Explainer videos
  3. Video testimonials
  4. Onboarding videos

Socialize Video offers a wide variety of videos, and you can find the video services we offer here. But a solid video concept is important to make the video more effective in communicating your message, so we’d love to have a scripting session with you at no cost!

Click here if you’re interested in our free scripting session, which will be really helpful to make the video creation process smoother!


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