Many consumers research a product or business before they associate themselves with it. If you want more customers, video testimonials are more powerful than written reviews, so add video testimonials to the online platforms you own!
This post contains useful information about video testimonials. Here are the questions you will find the answers to by the end of the post:
- Why are video testimonials more powerful than written reviews?
- Why are video testimonials more convincing?
- Can you fake video testimonials?
- How can you request video testimonials from your customers?
- What should you do if your customers donโt have time for video testimonials?
- Where should you put video testimonials?
Letโs get started.
Why Video Testimonials Are More Powerful Than Written Reviews
Let’s talk about why video testimonials are more powerful than written reviews.
There are a lot of factors that affect consumersโ purchasing decisions, and among them are testimonials. Itโs not surprising. People are more likely to trust businesses that other people trust. If people are saying good things about the business, then they will wonder why.
Thatโs a no-brainer. People care about other people’s opinions, so if you care about your reputation, then you must be careful about how you treat your customers. One bad comment can have a huge negative impact on your business, especially if the person who commented is influential.
Written testimonials are more common because it doesnโt take too long to write them up. They have an impact, and that impact can be huge. However, some people have doubts: What if those testimonials are all made up?
How Powerful Are Video Testimonials?
Weโre not saying that all written testimonials are ingenuine or came from people who donโt exist, but we canโt deny that there really are some that are fake, probably written by bots or by the employees of the company.
If you want to separate yourself from them, you have to do something different. How can you be different? Use video testimonials!
Video testimonials are more powerful and the reason is obvious: Your audience sees that the words come from real people. 93% of consumers care about other peopleโs experience with your business and take it into consideration before they purchase (or not purchase).
Videos are effective in affecting people on a deeper level because they can be as intense as you want them to be. Add dramatic background music to the video and your audience will start to feel emotional and be hooked a few seconds in.
Plus, it is easier to relate to people whom we see and hear. Even though written testimonials (or most of them) are written by people, it is just difficult to connect with the reviewers if the only things that we see are their pictures and their names.
On top of that, consumers donโt like reading but itโs not because they are lazy (although that could be the case for some). According to a study, consumers only remember 10% of what they read. That is far less than what they will remember when they watch, which is 95% of the content.
With all the being said, here are the reasons why video testimonials are powerful and can make a huge positive difference to how your customers see you:
- Many people donโt trust written reviews anymore because most of them are fake.
- People connect with people they come face to face with.
- Most consumers prefer watching to reading.
Convinced?
How to Request a Video Testimonial From a Client or Customer
Without a doubt, video testimonials are more powerful than written reviews, but they are not easier to get.
Not all of your customers will be open to giving you a video testimonial and, sometimes, itโs not because they donโt want to; they just donโt have time or donโt know what to say.
Video testimonials arenโt time-consuming and burdensome but will require your customers to save time for you and to think of some things that they will say about you.
The good news? You canโt remove the hours they will spend from the picture but you can definitely make things easier for them.
If they canโt think of anything to say, then help them come up with anything to say. Talk with them about their experience with you and help them organize their thoughts by preparing a script for them.
But make sure that the content of the script isnโt far from what they have told you!
Just because your customers donโt see whatโs happening behind the scenes doesnโt mean that itโs okay for you to manipulate the situation. You have to be honest with them even if they arenโt looking!
Where Should You Put Video Testimonials?
Many businesses put video testimonials to YouTube because YouTube is the first online platform people think of when they think of videos. However, itโs also okay to put your video testimonials on your website. In fact, the website is better.
Your website is the only platform on the internet that you own. Facebook has Mark Zuckerberg, Tiktok is owned by the Chinese company ByteDance, and YouTube is under Google, among others. You are the only person who has control over your website, so thatโs where your authority lies.
Conclusion
It is more convincing if the words are spoken rather than written, which is why video testimonials are more effective in showing other people that there are people who have a lot of good things to say about your business.
Written reviews are useful, too, but it is easier to find out whether the person giving the review is genuine or not with videos because you can see facial expressions, hear the sound of the voice, and watch how the person behaves.
Plus, anyone can write reviews under anyoneโs name. In fact, a lot of fake written reviews exist, so some people donโt trust them anymore.
Anyone can also fake video testimonials, but no one wants to ruin their image and get caught on camera doing it, so no one would dare to do it.
Sure, video testimonials are more difficult to get. However, they will have a greater positive impact on your business if you put in just a little more effort.