A Season to be Jolly
The holiday season is more than just a time for tinsel and mistletoe – it’s a golden opportunity for your business to shine. As the festive lights begin to twinkle, you can set the stage for your brand to sparkle even brighter! This season has everybody diving headfirst into holiday shopping, and your business needs to seize attention. The question is, how do you make your brand the star on their shopping list? Craft a brilliant video marketing strategy.
If your business is not doing video content, you’re missing out a lot! In a recent survey done by Wyzowl, 91% of businesses use video as a marketing tool and 90% of these businesses say video marketing has helped them generate leads and increase sales!
Video is quickly becoming a cornerstone of marketing, and it’s high time to hop on the bandwagon. Who knows, your brand might just reach new heights in holiday sales with the help of some captivating marketing videos.
Stats to Strats
Before you start filming, let’s set you up for success first! What are the things you need to consider before turning on that camera? A successful holiday sale begins with a well-crafted video marketing strategy.
- Set Clear Goals
Imagine your strategy as a map to help navigate your business on uncharted waters. The point of interest for your map should be dependent on what you want to achieve for your business. It could be brand awareness, increased sales, or email sign-ups. The first step is setting clear, actionable, and specific objectives.
Metrics to consider:
- Sales revenue – Measure the increase in sales compared to previous periods.
- Social media follower/subscriber count – Monitor the number of new followers added during your campaign.
- Website Traffic – Track the growth in website visits during the holiday season.
- Target Audience
Once your objectives are set, it’s important to understand who your target market is. Who are they? What preferences do they have? How do they engage during this season? Tailor your strategy to resonate with the needs of your audience.
Metrics to consider:
- Customer demographics – Understand the age, location, and interests of your audience.
- Conversion rate – Track the percentage of visitors who turn into customers (only track if applicable).
- Customer feedback – Measure customer contentment through post-purchase surveys.
- Content Planning
Now, it’s time to curate compelling content. Develop a content calendar that aligns with your objectives and audience’s interests. Plan for engaging content that captures the spirit of the season.
Metrics to consider:
- Engagement rate – Track likes, comments, and shares to evaluate content interaction.
- Click-through rate (CTR) – Measure the percentage of people who click on your video content or links to your video to learn more.
- View count – Monitor how many users are looking at your video content and how long they stay in to finish it.
Note: The following metrics mentioned here serve only as a guide/example and are not limited to only those mentioned.
Craft to Compel Customers
The holiday season serves as a crucial window of opportunity for many businesses. It’s often the final stretch to meet, or even surpass, their annual sales and profit targets. The effectiveness of a holiday campaign can be a game-changer, determining the overall success of the business. In the spirit of this festive season, we’ve compiled a selection of practical holiday marketing campaign ideas to help you maximize your holiday sales and make this season a truly remarkable one for your business.
Unboxing Videos
Unboxing videos are great and a fantastic choice for holiday sales. They offer a unique opportunity for businesses, especially those with physical products, to showcase their offerings in an engaging and visually captivating manner.
What makes these videos so effective is that they build anticipation and a genuine look at the product! For gift shoppers, unboxing videos provide insights into the perfect presents, making them a trusted resource for purchase decisions. These videos evoke unspoken emotions of the season, where the joy of giving and receiving takes center stage.
Thank Your Customers
This season is also more than just a time for exchanging gifts; it’s the perfect opportunity to express gratitude to your valued customers. Creating a heartfelt “Thank You” video can be a powerful way to show your appreciation.
Whether it’s a short or long form of “Thank You”, these videos foster a sense of goodwill and connection. Such a small gesture always goes a long way in strengthening customer relationships and ensuring a promising year ahead. In doing so, customers will feel appreciated and are more likely to continue doing business with you, and may even spread the word about your brand to others.
Educational Videos with a Festive Twist
Educational videos are always a hit, providing valuable insights while establishing your business as an authority in your industry. To give it a holiday spin, think about your customers’ seasonal needs. Here are a few examples:
- If you’re in the technology industry, consider creating a video on how to keep your gadgets safe and secure during the holiday travel season. Share tips on protecting devices from the elements and securing sensitive data while on the go.
- If you manage a photography studio, why not share a video on capturing the perfect holiday moments? Offer tips on how to take memorable family photos or shoot stunning holiday landscapes. Show your expertise by explaining the best camera settings and composition techniques.
- For people in the finance industry, create a video about managing holiday expenses wisely. Provide budgeting tips and guidance on navigating holiday sales.
This approach demonstrates your expertise while offering valuable solutions for a successful and stress-free holiday season.
Show Your Services
Utilizing your holiday videos to spotlight your services is an excellent way to provide customers with a glimpse of what it’s like to collaborate with your business. This not only sparks interest but can be particularly effective during the bustling holidays. Here are a few examples:
- Home renovation services: Create a video that showcases the incredible transformations your home renovation service can achieve. Highlight a home before and after your team works its magic, illustrating the potential of home improvements just in time for the holidays.
- Landscaping services: Feature your landscaping services with a holiday-inspired garden makeover. Show how you can turn an ordinary outdoor space into a holiday wonderland, complete with festive decorations, lighting, and greenery.
- Event planning services: Create a video that takes viewers behind the scenes of a holiday event you’re organizing. Walk them through the intricate details, from concept to execution, demonstrating your expertise in producing memorable holiday gatherings.
By featuring your services in your holiday videos, you’re not only offering a sneak peek into your services but also creating a lasting impression of what you can bring to the table.
Product Demonstration
Christmas shopping has become a seasonal norm with purchasing power and decision-making occurring at lightning speed. Taking advantage of these two factors along with a good ol’ product demo increases your chance of a sale. Here are a few examples:
- Tech and Gadgets: Demonstrate how a cutting-edge smartwatch syncs with essential holiday apps, helping users stay organized during the busy season. Highlight its fitness tracking capabilities, seamless notifications, and stylish design, making it an ideal holiday gift for tech-savvy and active individuals.
- Kitchen and Culinary: Craft a video that exhibits the culinary excellence achievable with your kitchenware during the holiday season. If “Mako Knife” or “Handy Chef” brands ring a bell to you, their products highlight how they offer so much versatility in the kitchen. Walk viewers through a demo of making popular holiday foods, emphasizing convenience and precision, making it a must-have for all kitchens.
- Art Supplies: Produce a video illustrating the creative possibilities of your holiday-themed art supplies. For instance, show how your watercolor paint sets can help artists craft unique and vibrant holiday cards. Feature a step-by-step tutorial on creating a stunning winter landscape, inspiring your viewers to embark on their own artistic holiday projects.
A well-executed product demo video can be a real game-changer, not only showing their benefits but also igniting the holiday spirit in potential customers.
Making your Brand the Star of the Holiday Season
As the holiday season approaches, remember that video campaigns can elevate your current marketing efforts and boost your business. Before you hit a record, it’s essential to establish a strong foundation for success. Simply having clear, actionable goals and measuring the appropriate objectives will help you understand the desired outcome and guide your strategic approach.
As you prepare to make the most of this festive season, remember that Socialize Video is here to assist you in every step of the way. Our team of experts is ready to make your holiday video marketing vision come to life. Let us help you shine even brighter and make this a season truly remarkable for your business. Drop us a message, and let us get your brand running for this festive period.