So, why should you know the types of marketing videos your audience will love? The answer to that is simple: Your audience has a huge role in your success—or failure, for that matter—so you have to do whatever it takes to make them feel happy!
You’ll know the answers to these questions by the end of the post:
- What are the types of marketing videos you can use for your business?
- How do video testimonials affect consumers’ purchasing decisions?
- Why does your audience love explainer videos?
- How can tutorial videos strengthen customer loyalty?
- How can being vulnerable with your audience help your business?
Let’s get started.
8 Types of Marketing Videos Your Audience Would Love to Watch
If you want people to watch your videos, then you have to publish videos that they will watch. But you don’t know what they want, do you? So let’s talk about the types of marketing videos that your audience will love.
The good thing about video marketing is that it’s not complicated. The bad news, however, is that not all people will be interested in watching your videos. There are different types of videos, and some of those types are bland, so you should have a plan… a strategy.
A video marketing strategy is important to make video marketing work. Part of that strategy is determining the kinds of videos that will appeal to your target market so that you can reach your marketing goals in no time.
What Are the Types of Marketing Videos You Can Use for Your Business?
Without a doubt, video marketing is effective. However, it’s not all the time that it will work the first time. There will be trials and errors. You will have to do A/B testing and monitor the performance of your videos before you can know the right formula.
You don’t have to use all of these types of marketing videos for your business because different problems require different solutions. Some of these videos will work, but some might not.
Nonetheless, there’s no harm in trying, so while you’re still experimenting and figuring out the right types of videos for your business, why not try these marketing videos that have helped a lot of businesses grow their audience base?
1. Video Testimonials
People would more likely be swayed by reviews if the reviews came from real people. Now, we’re not saying that written reviews aren’t written by real people, but we can’t deny that we feel more compelled to take action if we see people moving and hear them talking.
Video testimonials are a thing now and they are actually more powerful than other forms of reviews. Reviews are important for all businesses because those influence consumers’ purchasing decisions. If people are saying good things about you, then other people will be more willing to buy from you. It’s that simple.
That said, if you don’t have a collection of video testimonials yet, there’s only one question we’d like to ask: Why?
2. Explainer Videos
Not all people will understand how your products work, so they will appreciate your explainer videos if you decide to post some. You should help your customers understand you better so that they become more interested in what you offer. If you make them confused, then say goodbye for good.
People stay away from things they don’t understand, so if you don’t answer the questions that they have in mind, then they will look for someone who will. That someone is your competitor.
3. Vlogs
The good thing about vlogs (or most of them) is that they show real people, things, and situations, which is why people love watching them. Vloggers are basically people who blog through videos. They usually film about the more personal side of their lives.
If you want to use vlogs for your business, you have to be willing to show your real side to the audience. Being vulnerable is a terrifying activity to some people, but vulnerability can help you amass a huge audience because you will seem trustworthy.
4. Tutorial Videos
People always have things they want to know. If you become their source of new knowledge, you will be perceived as an expert in your field. As a result, your audience will feel more comfortable buying your products or going to you for advice. That will help your business a great deal.
Showing people that you know what you are doing and that you give value to them will boost your reputation.
5. 2D Animated Videos
2D animated videos are entertaining to watch because they are artistic and very creative, and perfect for out-of-the-box video ideas. 2D animated videos are time-consuming to make and require too much work, but your audience will enjoy watching them for sure, so you won’t regret spending on them.
6. User-Generated Videos
If there’s one type of video that your audience will surely love, that is user-generated videos. User-generated videos are basically videos created according to your audience’s suggestions. Does your audience want a how-to video on a particular topic? Create a how-to video on that topic then!
Your audience’s participation is important here. Before working on the video, you have to ask your audience what they want. That can be done through your social media profiles, either by simply asking questions or creating polls.
7. Personal Experience Videos
You may be thinking that there’s nothing special about you, but there are people who are interested in knowing how you dealt with a particular situation, your experience with a product, what you have learned from your experiences, and many more!
So, how can personal experience videos help your business? People are emotional beings, so if you open your heart to them and allow them to see the side of yourself that shows that you are human, they will feel more connected to you. That will result in increased trust!
8. Behind-the-Scenes Videos
Behind-the-scenes videos are quite the same as personal experience videos, but the focus here is not on yourself but on the systems and processes in your business. You don’t have to share sensitive information. You just have to be transparent enough so that your audience can feel at ease around you.
Conclusion
Knowing the types of marketing videos that your audience will love is important, especially if you are just a small business or starting out with your video marketing, because whatever results you get in the beginning will be the basis of your next steps.
Knowing your target audience is important for a marketing strategy to work. But if you don’t know your audience well yet, here are some types of marketing videos that you can try!
- Video testimonials
- Explainer videos
- Vlogs
- Tutorial videos
- 2D animated videos
- User-generated videos
- Personal experience videos
- Behind-the-scenes videos
Video marketing isn’t simply posting videos on social media and it’s done. There must be a strategy and your videos should be planned well. If you need help with your video marketing, feel free to reach out to us and our team would be glad to help you!