One of the major reasons why you should invest in educational videos is that you will be able to show your expertise if you share your knowledge with your audience. As a result, they will feel more compelled to buy your products or services!
Educational videos will become boring only if you make them boring. Here are the things weโll talk about here:
- Why should you invest in educational videos to grow your business?
- How important are educational videos in marketing?
- What is the current state of the online education market?
- What are the factors that influence the cost of educational videos?
- Why should you have a script for your educational video?
Letโs get started.
Why You Should Invest in Educational Videos to Grow Your Business
We know what you’re thinking. You own a business and not a school, so why should you invest in educational videos? You should sell, not teach.
Wrong.
You may know your industry in and out and can talk about your business for ten hours straight, but your customers are a different story.
Customers are all about the experience and benefits and often don’t care about the product itself and other things. Heart over mind. They buy based on their emotions.
So they need someone who can help them be aware. Here’s how educational videos can help your business.
How Important Are Educational Videos in Marketing?
Even if you aren’t the smartest person in the room, if you are more open to sharing your knowledge than the rest, you’ll be seen as smarter than the rest.
You think educational videos aren’t going to help your business in any way because of the industry you’re in? Because it’s boring?
Here’s the thing: We are the ones who make learning boring. If we change our approach (not like droning on like an old professor), we’ll be able to make it more engaging!
Regardless of your type of business, your products, your specialization, and your industry, giving value to the audience will add value to your business and brand.
If you share your knowledge with others, people will trust you more because you’ll be perceived as a leader in your industry.
You’ll give the impression that you know what you’re doing, so they’ll feel more confident in buying your products.
Youโll also be able to build a good relationship with your audience because youโre showing them that you are to be trusted. Theyโll feel like they know you before they even meet you.
Letโs take Dr. Jared Nielsen as an example.
Dr. Jared Nielsen is a chiropractor who invested in educational videos years ago to help people take control of their health by sharing his expertise.
He didnโt do that for fame, but hereโs what happened: People would come to his clinic and say, “I feel like I already know you” even though that was their first meeting!
Here are some of his videos:
That’s what every business owner wants: to connect with their customers. Youโll be able to do that with educational videos.
Also, although customers’ purchasing decisions are influenced by their feelings, that’s not to say that they ignore anything else.
They want to know your business, how to buy from you, and why they should buy from you. Just like FAQs! They exist because there are things your customers want to know.
We’ve created educational videos for businesses in different industries (even the industries you might find boring) and the views were more than they expected!
People are willing to watch educational videos until the endโif those videos catch their attention from the very beginning.
The Online Education Market Is Predicted to Increase by 70% in 2025
A lot of things have changed since COVID-19 began, including the education sector.
In fact, according to the Global Online Education Market, we could expect the online education market to increase by 70% in 2025, from US$187.877 billion in 2019 to US$319.167 billion.
But even before the pandemic, people were already taking online courses to improve their knowledge and skills in their chosen fields of endeavor.
Those online courses aren’t necessarily from educational institutions but from people who have been there and done that and want to share what they’ve learned.
Thanks to YouTube and online course platforms like Udemy, Teachable, Coursera, and Skillshareโteaching and learning have become as easy as ABC!
People can learn from blogs, too, but 94% of the consumers are more interested in learning if itโs in the form of a video.
So if you’ve only been using texts to communicate with your audience, consider turning that written content into video content. Your audience will grow for sure.
Nonetheless, online education isn’t just for your audience. You and your employees can benefit from them, too!
Writing is more time-consuming than speaking, that’s a given. But if you have to repeat yourself many times to different people, speaking becomes time-consuming as well (and annoying).
What should you do then?
Video yourself covering key topics (like things your employees need to know about your business) and then send that video over to the individuals concerned. That’s it.
The number of hours you allot to them isnโt the determinant of whether or not you are a good boss. You can empower them while being more efficient with your time!
Factors That Influence the Cost of Educational Videos
Not all educational videos are created equal. They may have one aim (which is to educate) but there are factors that influence the cost, such as:
- How many camera angles do you want or need?
- Do you want to add graphic animation, or is text animation enough?
- Let’s talk about transitions. Do you want to put them in between all shots?
- How about the visual effects: simple or grandiose?
- Do you want to shoot in your chosen location or a studio?
- Do you want us to be in charge of the filming or would you rather do it by yourself?
- Stock videos or custom video footage?
Educational videos could also be tutorial videos, training videos, presentations, video lectures, explainer videos, webinars, online video classes/courses, instructional videos, etc.
Educational videos are more about the information presented than the presentation of information, so making sure the information flows is more important than adding in lots of special effects.
That’s achieved through a scripting session.
A scripting session is an important part of the video creation process because it’s where the ideas are talked about and organized. It’s where the foundation of the video is built.
By the end of the session, you should’ve created a blueprint on which the video content and elements will be based. You should’ve cleared up your confusion, too!
If you’re planning on using educational videos to share some valuable content with your audience and to keep them engaged, let us help you set the direction of the video through a free scripting session. Let’s create a script together!
No hidden fees. You can really work with us without spending even a dollar! We don’t have a hidden agenda either. In fact, if you think we’re not the best guys to work with, you’re free to go with the script that you’ve made with us.
Schedule an appointment here if you’re interested!
Conclusion
Learning is not a fun activity to most people, but if you incorporate videos into it, you could make it interesting and enjoyable.
There are different types of videos that you can utilize to make learning fun, such as explainer videos, tutorial videos, training videos, online courses, and instructional videos.
If you wish to work with video professionals, the cost will depend on many factors. But basically, the complexity and the quality of the video are the main things that will determine how much you will pay.
Educational videos must be organized because it would be difficult for the audience to understand your point if the sequence of the topic wasnโt right.
To do that, a scripting session is needed. Have a scripting session with us if youโre interested in sharing your expertise through videos!