So you and your team have decided to use video marketing, but you don’t know where to start. We understand that it’s really difficult to know how and where to begin, so allow us to share some helpful tips for creating your first marketing video and help you figure out the right direction to go to achieve your goals.
Here are the things we will tackle in this post:
- What are some things to consider when creating a marketing video?
- Why are scripting sessions important?
- Why is targeting the right audience important?
- Do you have to spend thousands of dollars on your first marketing video?
- Is long better than short?
- Why shouldn’t you make selling a priority?
Let’s get started.
7 Helpful Tips for Creating Your First Marketing Video
A lot of people think that it’s easy to do video marketing because people only have to post videos to promote their business, products, or services on the internet. But video marketing will become successful only if the audience has a positive response to the videos.
Obviously, if the video is too complex or vague to understand or if it doesn’t look good enough, then it will be ignored or, worse, hated. That’s the reason why it’s important that you have a scripting session with the video marketing agency.
A scripting session is the first step in the video creation process. That’s the stage where all your ideas are laid out and organized so that the final video not just looks good but is communicating your message to your audience well and clearly.
Click here if you want to have a scripting session with us for free!
Before you start creating your first marketing video, you have to make sure that there is a good foundation for it. Video scripts set and outline the video structure and serve as the foundation of the video. If there’s no script, the video might turn out to be a disaster.
Here are other helpful tips for creating your first marketing video.
1. Know Why You Are Creating Your First Marketing Video in the First Place
If you don’t know what your goals are, it will be difficult for you to determine which way to go. Your goals are basically your destination. If you don’t know where you should be, there’s a tendency for you to go in the opposite direction. That’s not what you want to happen.
By goals, we mean both short-term and long-term goals. Your long-term goal could be just one, but your short-term goals can never be just one. Short-term goals are the steps you take to get to your final goalโand you won’t get there with just a single step!
2. Make Sure the Video Is Targeted to the Right Audience
No matter how many videos you post to social media, if you aren’t targeting the right audience, then your efforts will just go to waste. On the contrary, even if you post just one video, if that video hits your target audience in a lot of ways, you will see amazing results!
Targeting the right audience is important, especially now that you’re working on your first-ever video. When it comes to audience, quality is over quantity. What’s the use of having 1,000,000 followers if only 500 of them engage with you?
That’s not only bad for your business. The platform will think that your page may not be giving enough value if your engagement rate is low.
3. Keep Your Budget in Mind When Looking for a Video Marketing Agency and Launching Marketing Campaigns
No matter the size of your business, you have to keep your budget in mind when doing marketing activities because it won’t do you any good if you spend a lot of money now and then deal with financial issues later. Financial issues can break your business!
You have to invest in marketing, that’s for sure. However, the amount of money you spend isn’t the determinant of whether or not your marketing efforts will generate a high ROI. You can be resourceful and still get results that will blow your mind!
4. Make the Video Mobile-Friendly
Everyone is on mobile now. In fact, more people are using their mobile phones to browse the internet than those who use laptops or computers. Given that, if you want more people to watch your first marketing video, make it mobile-friendly!
This means that you have to observe the platforms you will post the video to. For instance, if you will post it as an IGTV on Instagram, a square video will perform better. If as a Snapchat story, then your audience will appreciate a 9:16 ratio.
5. Avoid Lengthy Videos Because Your Audience Prefers Short Videos
It’s not necessarily because they are impatient. They just don’t want to wait for videos that beat around the bush. Keep in mind that in marketing, 1- to 2-minute videos that are direct and interesting from the beginning perform better than 5-minute ones.
But that’s not to say that you should stay away from 5-minute videos. 5-minute videos or longer are better for some types of videos, such as webinars, tutorial videos, and inspirational videos, among others. However, if it is a video ad, shorter is better.
6. Make Sure the Message Is Clear
You might be thinking that there isn’t a need for you to consider other factors than the video itself, but video marketing isn’t just about videos; it’s also about marketing. And in marketing, you have to get your message across in a way that your audience understands.
For your first marketing video to be effective, make sure the message is clear. Even if the video is jaw-dropping, if the message is confusing, it won’t help you reach your goals. No one will click on the CTA button. No one will buy your product. No one will visit your website.
Why? Because no one knows what you want to achieve through that video.
7. Donโt Be Salesy
But just because you have to let your audience know what you want them to do doesn’t mean that you should be straightforward and tell them what you want them to do a lot of times. Truth be told, many people don’t like being sold toโwhich is why many people hate the sales industry.
So don’t be salesy! This is especially important during the scripting stage. Have you ever wondered why the CTA is always at the end? If you start off selling your product, your audience will lose interest right away and won’t continue watching the video!
Conclusion
You are creating your first marketing video, so don’t expect too much from it and even from yourself. You’re starting out, so there are lots of things to learn, which you can learn along the way. Failing can be disappointing, but what you should be more disappointed about is giving up after one failure.
Here are some helpful tips for creating your first marketing video:
- Know why you are creating your first marketing video in the first place.
- Make sure the video is targeted to the right audience.
- Keep your budget in mind when looking for a video marketing agency and launching marketing campaigns.
- Make the video mobile-friendly.
- Avoid lengthy videos because your audience prefers short videos.
- Make sure the message is clear.
- Don’t be salesy.
You are on a budget, so why not take advantage of this scripting session while itโs free? No strings attached! If you think we arenโt the best video guys for your first marketing video, you can go and take the script with you!