So, what is video marketing and how can it grow your business? Basically, video marketing is the type of marketing that is focused on videos. Whether you want to promote your business, your products, or yourself, in video marketing, you do it with videos. Simple.
If you want to get to know video marketing on a much deeper level, in this post, weโll tackle these questions:
- What is video marketing?
- Why is video marketing important?
- How can video marketing grow your business?
We will also share a story about a mortgage consultant whose popularity has increased due to video marketing!
Letโs get started.
What Is Video Marketing?
We see videos everywhere online but not all of us know what video marketing is and why businesses do it, so thatโs what weโre going to talk about here. So, what is video marketing and how can it grow your business?
Video marketing isnโt something thatโs hard to understand. In fact, it is a no-brainer: Video marketing is marketing using videos. It is used by businesses to communicate with their audience better by stimulating their senses.
It will be difficult for businesses to reach their goals if they donโt help their audience know and understand who they are, what they do, and what they have to offer.
Businesses also have to set themselves apart from their competitors so that consumers love them more, and they wonโt be able to do that if they donโt execute unique strategies that capture attention.
Itโs not easy to be unique these days because all ideas seem to have been utilized, but just because itโs not easy doesnโt mean that itโs not possible. Itโs possible to be different, especially with video marketing.
There isnโt one video marketing. You could post videos to social media if you want to keep your audience engaged and grow your audience base. There are 3.78 billion social media users and you could make some of them part of your community through videos!
If your goal is to be popular, however, you could also start a YouTube channel and publish videos regularly. 62% of businesses post videos to YouTube as part of their marketing. Make the titles SEO-friendly if you want to rank.
If budget isnโt a problem and you are looking to reach more people, you could consider television ads. Television ads are good if your target audience is part of older generations. Thatโs also part of video marketing.
The point is, video marketing isnโt social media ads or YouTube videos. It is social media ads AND YouTube videos, and many more!
Why Is Video Marketing Important?
Marketing is important for all businesses because it is the key to getting their message out there. But what makes video marketing stand out is that it can make the audience more hooked compared to other types of marketing.
Not all businesses use videos to promote themselves or to communicate with their audience. Of all the businesses in the world, 86% use video marketing. If you donโt use video marketing, youโve already lost even before the battle begins!
There are a lot of ads everywhere and, truth be told, people are now tired of it because most of them are just the same. Thatโs the reason why you should aim to be different. If you will do it the way others do it, people will treat you the way they treat others.
You have to be better than your competitors. You have to stand out.
You have to avoid beating around the bush and give them what they want right away. If you arenโt putting clear messages out there, people will have a lot of questions and, worse, they wonโt know who you are.
You have to communicate your messages clearer so people understand you better. You have to speak louder so they can hear you. You have to be creative and amaze them so you get in front of them.
Thatโs all possible with video marketing.
How Can Video Marketing Grow Your Business?
Consumers base their purchasing decisions mostly on their emotions, which is why they are more focused on the benefits than the features of a product. Videos can stimulate all the senses in the body, including emotions.
Images are purely visual. Thereโs nothing more than meets the eye. Videos, on the other hand, are also visual but there are other elements in them that make them more powerful, such as the music, the voiceover, the movements, the effects, and the story.
Given that, compared to images, you will be able to communicate your messages and tell your stories better through videos because all the video elements conspire to make them clearer.
How Video Marketing Helped a Mortgage Consultant
We had a client before that was able to experience tremendous growth by simply uploading video content on a regular basis to social media.
We know how complex the mortgage industry is. Tom Stone, a mortgage consultant and the client weโre talking about, decided to share videos aiming to answer questions about the mortgage industry to help his audience understand it better.
It wasnโt his intent to be popular, but when he started publishing content, he started receiving calls from a lot of people across the United States.
He was able to increase his lead generation and referrals, and he even became part of the Top 1% of mortgage originators in the United States!
Whatโs more, the videos heโs been publishing have been helping him become more efficient. Instead of answering all the questions heโs getting, heโs referencing videos!
You can read the full story here.
Conclusion
Almost all people on Earth have social media, so itโs unquestionably one of the best online platforms to post videos to.
But there are around 2 billion YouTube users, which is over 50% of social media users, so thatโs also a great platform for video marketing, especially if you prefer digital marketing to traditional marketing (which is quite expensive).
In fact, there are lots of videos on YouTube aiming to educate people, so it is now considered a search engine. Search for โvideo marketingโ there and you will see millions of videos about it.
Having said that, we canโt deny that video is the future. Years from now, videos will dominate the digital world and they will become more powerful than ever. If you donโt want to be left out when it happens, start posting videos now!