Unless your goal is to fail in business, you have to give what your customers want because, whether you like it or not, your customers have more power than you. If they didn’t like how you are treating them, they wouldn’t think twice and would rush off to your competitor!
Video marketing, in today’s world, is one of the most effective ways that can help you achieve your business and marketing goals in no time. That is the main reason why we are talking about the elements of effective video content that brings in customers and sales.
You know what video marketing is, but do you know how to make it work? Video marketing sounds easy, but it’s a different case when we talk about its implementation.
It’s not about doing what successful businesses do. Businesses, even if they are in the same industry, are different from one another. They have different needs, specific goals, approaches, plans, and strengths and weaknesses. That’s bad news.
But here’s the good news: If you look deep into what successful video marketers do, you will find that they are following the same rules. Let’s talk about those rules.
6 Elements of Effective Video Content That Brings In Customers and Sales
Those videos that perform better than most have similarities. Why? Because there are algorithms working behind the scenes, which play a huge role in online ranking. The internet favors the content that’s created in the way that they want.
For instance, YouTube doesn’t randomly choose what video appears first when someone types a term in the search bar. The first video that you will see on the results page is the video that just hit the right spots in relation to YouTube’s algorithms.
The algorithms constantly change, so no one really knows how an online platform works apart from the ones who are responsible for changing the algorithms.
But you actually don’t have to know the algorithm in every detail on a specific platform to be able to thrive there and be successful in building your audience base. You can simply keep these elements of effective video content in mind!
1. Simple But Powerful Title
Most of the time, the title is the first thing a person sees in any content, so you have to think of a powerful title that can make the audience feel compelled to go deeper into the post. But remember not to say too much!
You have to make sure that the title is simple but can make anyone who reads it curious. And yes, that is definitely possible!
Even if we don’t admit it, we judge the book by its cover. That is especially true in video marketing. If the title of the video doesn’t sound interesting, then the video itself must not be interesting.
2. Video Description That Is Straightforward But Informative
A lot of people read the video description before they watch the video because they want to know right away if the video is something that is worth their timeโand that is even if they aren’t doing anything at all!
You don’t have to go into detail because you have to leave room for questions. If all the answers and information are in the description, then what’s the purpose of watching the video? But you have to make it informative enough.
A video description that doesn’t make any sense will repel people!
3. Thumbnail That Speaks
Sure, the title is there to give people an idea of what the video is all about. However, a thumbnail that communicates a message can positively change how the audience sees your video content.
But that’s not to say that you must put a paragraph on the thumbnail. What that means is that you have to choose visual elements, colors, and fonts that seem to be just right for the aura and “feel” you want the video to have.
4. Answers Questions
People have a lot of questions and whoever has the answers and can give them clarity is deserving of their attention. That said, if you want their attention, then make sure that your videos give a lot of value to the audience!
This is an element of effective video content that you must utilize now because the online education market is growing due to the coronavirus. People are now looking for a lot of information online!
You can be the source of information to some of those people if you want to!
5. Clear Audio
People tend to have more patience for poor-quality videos than poor-quality audio. That’s the reason why finding ways to eliminate background noise is more important than having a high-end camera when you’re starting out!
But the audio quality doesn’t just affect the viewers. You see, how can you clearly communicate your messages to your audience if you’re not saying them clearly? How can you build a good relationship with them if there are misunderstandings?
6. Not Long But Not Short Either
While an hour-long video is perfect if you have a lot of things to say, your audience doesn’t have the interest in watching videos that are over 5 minutes. Many of them, in fact, are only interested in those that last for less than a minute!
But this is actually depending on the type of video content you are posting online. If we talk about webinars and others that are for education purposes, they usually last over ten minutes, so your audience won’t have any problem with that.
But if we talk about explainer videos, video ads, and the typical social media videos, among others, then your audience will steer clear without a second thought once they see that the length goes beyond two minutes.
On the other hand, if a video that is supposed to be two minutes long is just thirty seconds long, the audience might not be satisfied.
Conclusion
Video marketing isn’t the only marketing that can take your business to where you want it to be. But considering that people are now becoming more and more into watching videos, businesses that don’t use videos have a higher chance of failing.
In order to keep the business up and running, it should move if the world moves. If they don’t adapt to the changes happening in society, they will be left out and fail as a result. Video marketing is the future. If they don’t use videos now, they might not become part of the future.
Here are the elements of effective video content that brings in customers and sales:
- Simple but powerful title
- Video description that is straightforward but informative
- Thumbnail that speaks
- Answers questions
- Clear audio
- Not long but not short either
Start your video marketing now and allow your business to flourish and be part of the future where video marketing is more powerful than ever. Click here to avail of our free scripting session, which can help you create a solid plan for your marketing videos!