We gathered video marketing statistics to show you why video is the future. Gone are the days when posting a simple graphic to social media can result in great ROI. Internet users now have high standards. They will be interested in a business if that business is doing something different!
In a nutshell, here are the video marketing statistics that may convince you that video marketing is the future:
- Males aged 25 to 34 years old spend 40% more time watching videos than females in the same age group.
- 75% of businesses that use Facebook marketing use videos.
- Of all the online marketers, 87% are video marketers.
- YouTube is the most popular platform for videos. 55% of video marketers use it.
- Videos could increase your lead generation by 66%.
- On Facebook, 500 million users watch videos every day.
- People are more likely to click on the call-to-action button if the email has a video.
- 84% of consumers become interested in buying a product after watching a video about the business.
- Consumers will only remember 10% of the content they read.
- 90% of consumers use their mobile devices to watch videos.
Letโs get started.
10 Video Marketing Statistics: Why Video Is the Future
Video is the future. In fact, it is also the present. Today, video marketing is more powerful than ever and the reason is obvious: Videos are easier to consume, and people love easy.
Also, due to its versatility, businesses can get their messages across clearly and more effectively. Put together all the right elements and make sure that the video is made according to the audienceโs desire and you can expect amazing results!
Videos are becoming more and more influential, and thatโs especially the case when we talk about consumersโ purchasing decisions. Did you know that 84% of consumers are more likely to buy a product if the business selling it has a company or brand video? Weโll talk about that later.
Why Is Video the Future?
Compared to images, videos are more capable of making consumers feel compelled to buy your products because there are movements and sounds in them. They are more capable of hooking whoever watches them. They are more effective in bringing in new customers.
Weโre not saying that you should stop using images and stick to posting videos regularly. Images are effective and thatโs why a lot of marketers are still using them. But videos receive more engagement whether it be on social media or other platforms, so videos are more effective.
You are also a consumer and we bet youโll be more interested in a product if the ad is a video rather than a graphic.
1. Males aged 25 to 34 years old spend 40% more time watching videos than females in the same age group.
85% of those who are browsing online in the United States spend most of their time watching videos. A larger part of that 85% is said to be males. They arenโt watching video ads the whole time, but they are watching video ads for sure. That is great news for businesses whose target market is males.
2. 75% of businesses that use Facebook marketing use videos.
Facebook is perhaps the most popular social media platform, so a lot of businesses use it for reaching out to people and growing their audience. But more than that, itโs just next to YouTube when it comes to the best platforms for video marketing. In fact, 75% of businesses use videos for promotion.
3. Of all the online marketers, 87% are video marketers.
All marketers know that video is more capable of increasing lead generation and ROI compared to other mediums, so they became video marketers. Video marketing may be more time-consuming than other types of marketing because it takes weeks to months to finish one video, but itโs worth the wait.
4. YouTube is the most popular platform for videos. 55% of video marketers use it.
We all know that YouTube is the number one platform for videos not just in the United States but all over the world, so it is not surprising that 55% of video marketers use it. There are over 2 billion users on YouTube, so itโs such a wrong move if you donโt use it for video marketing.
5. Videos could increase your lead generation by 66%.
Lead generation is important for all businesses because leads are basically your potential customers. Studies show that about 10% of leads convert into customers. If you have 1,000 leads, over 100 of them could turn into customers.
Given that, if you had 10,000 leads last year, that could grow up to 16,600 this year if you use videos for your business. Videos could increase your lead generation by 66%! And if that happened, you could have 1,660 customers!
6. On Facebook, 500 million users watch videos every day.
There are about 2.85 billion users on Facebook, 500 million of which watch videos on the platform every day. Yes, every single day. If you have an amazing video marketing strategy, you could reach all of those 500 million Facebook users! But definitely not in one day!
7. People are more likely to click on the call-to-action button if the email has a video.
In fact, even simply adding the word โvideoโ in an email will give great results! Emails with videos perform better than those that donโt have them. If you are working on your email marketing, note that 54% of email subscribers are more likely to read your email if it has a video in it.
Whatโs more, if you send out emails with videos, the possibility of getting unsubscribers decreases by 26%!
8. 84% of consumers become interested in buying a product after watching a video about the business.
We mentioned this in the beginning: 84% of consumers are more likely to buy a product if the business selling it has a company or brand video that they could watch. This shows that consumers not only care about the product but the brand as well.
By giving them more information about your business through videos, you are making them feel more comfortable. That leads to increased trust between you and your customersโboth current and potential customers.
9. Consumers will only remember 10% of the content they read.
People generally find it easier to understand something by watching videos rather than reading articles about it. Consumers are people, so that applies to them. If consumers read, 90% will be forgotten. If they watch, 95% will be remembered!
10. 90% of consumers use their mobile devices to watch videos.
Technology made our lives more convenient and almost everything accessibleโin just a few clicks. Over 90% of people across the world use their mobile phones when browsing the internet, and almost all of them watch videos.
You should take advantage of that. If you wonโt use video ads for your business, then it is hard to tell if your ad will gain even enough engagement. Your ad might become part of the 91% thatโs ignored. It would be a disappointment if it happened.
Conclusion
One major reason why you should use videos for your business is that it is easier to watch than to read, so people, especially of this generation, like videos more than anything else.
But let the numbers speak the truth. Here are 10 video marketing statistics that can prove that video marketing is the future:
- Males aged 25 to 34 years old spend 40% more time watching videos than females in the same age group.
- 75% of businesses that use Facebook marketing use videos.
- Of all the online marketers, 87% are video marketers.
- YouTube is the most popular platform for videos. 55% of video marketers use it.
- Videos could increase your lead generation by 66%.
- On Facebook, 500 million users watch videos every day.
- People are more likely to click on the call-to-action button if the email has a video.
- 84% of consumers become interested in buying a product after watching a video about the business.
- Consumers will only remember 10% of the content they read.
- 90% of consumers use their mobile devices to watch videos.
If you donโt want to be left out, you have to stop sticking to the old ways and start using videos for your business.
If youโre not sure where to start or what to do, weโd be more than happy to help! We offer a free scripting session for business owners who have doubts. Schedule an appointment here!