Many people think that video marketing is difficult and expensive, so they donโt start at all. There are a lot of misconceptions about the video marketing industry that make people not want to try it out. Thatโs sad news.
By the end, youโll be able to know how you can get started with video marketing without spending a lot. Weโll talk about these:
- How can you get started with video marketing in simple steps?
- Do you need an expensive camera?
- Is good-quality video more important than good-quality audio?
- What videos should you post online for your business?
Letโs get started.
How to Get Started With Video Marketing
You want to use videos for your business to entertain your audience more but you donโt know how to get started with video marketing. Youโre now thinking of disregarding that idea and sticking to posting images to your social media pages.
Indeed, video marketing is easy to understand: Itโs the type of marketing that is all about videos. But thereโs a goal you are trying to reach. You want to increase your engagement or lead generation, or want to gain more followers and go viral, so there are people you should pleaseโyour potential and current audience.
You wouldnโt stress over this if you were to do this for fun, but this is video marketing. You are marketing, so there must be a strategy. Your business is involved here, so you must leave a good impression on your audience by posting quality videos produced by a high-end video production team.
Is that what you are thinking? If so, can we prove you wrong?
Video Marketing in 3 Simple Steps
We agree that videos produced by video experts with ten years of experience are better than the ones you do yourself, probably using your smartphone. However, it is a misconception that high-quality videos are required for a video marketing strategy to be successful.
Actually, even if it is not for video marketing, you can post the videos on your smartphone to your social media profiles and there are people who will watch them. Those people may just be your family relatives and friends but their views still count!
Quality matters, but in video marketing and even in other types of marketing, your implementation is more important. Do you publish consistently? Do you talk about things that make sense or are amusing? Do you post your videos to the right platforms?
If your answer to all of those questions is yes, then youโre doing better than those who produce high-end video content but only update once a month! The one who moves fast wins in the race!
But what if your competitors post quality videos every single day? If you want to be better than them, you have to move faster without sacrificing quality. Post better quality videosโbetter than theirsโtwo times a day! You have to outmaneuver them!
But if youโre not interested in competition and just want to keep your audience engaged, this is how you can get started with video marketing.
1. Get a Camera
As we said above, you donโt have to overthink about the camera that you will use. You donโt have to spend $36,000 before you start with your video marketing. Whatโs important is to start with what you have. If all you have is a smartphone, then start with your smartphone.
Think of your favorite YouTubers. If you compare their videos back when they were starting out to their current videos, you will find a huge difference. Why? Because thereโs a high chance that their old videos were filmed using their smartphones! Go and take a look.
A lot of us make excuses, thinking that we should have the most expensive camera or use the most popular video-editing software before we get started with video marketing. But the thing is, you just have to start. 90% of your audience doesnโt care about the video quality!
Low-quality content is better than no content at all!
2. Find a Quiet Location
Whatโs more important than video quality is audio quality. If thereโs background noise, your audience will be distracted and stop watching your videos. That said, you have to make sure that you film in a good locationโa location that is quiet and not echoey.
You can use a microphone with noise cancellation if you canโt find a good location to film in. It will be difficult for the audience to understand what your video is about if the message isnโt clearly communicated. That will surely negatively affect your video marketing!
3. Post Your Videos
Once you are done filming, post the video! You can edit the video a bit (not necessarily using high-end software) before posting it, but donโt be discouraged if the quality didnโt improve a lot even after editing it. Remember that the majority of people donโt care about video quality!
But note that people care about whether you post frequently and consistently or just whenever you feel like it. You have to commit to a schedule. Poor video quality is acceptable, but a poor posting schedule isnโt! If you donโt do it consistently, youโre going to fall off the bandwagon!
Itโs not easy to be consistent, so before you post your first video, think about whether that kind of video is something you can produce on a regular basis. Start with something you can be consistent with.
What Videos Should You Post?
If you want your audience to watch your videos, you have to post videos that they will watch. What are those videos? you ask. Your audience most probably has a lot of things that they want to know either about your business or your industry. Talk with them about those things!
The good thing about informational videos is that it helps you be more credible. If you show them that you know what you are talking about and what you are doing, people will trust you more. You will be seen as an expert, and that will strengthen your position in the market.
Dr. Nielsen is a good example. Dr. Nielsen is a chiropractor whom we have helped with his video marketing. He wanted to share his knowledge on YouTube because he wanted to help people with their health-related issues. He didnโt use a $36,000 camera. He only used his smartphone.
But guess what happened? Because he lent his expertise for free, his audience liked him and trusted him more. And every time people came into his clinic, they would say that they felt like they already knew him even if that was the first time they saw each other!
Take note that he didnโt use an expensive camera. Dr. Nielsenโs case is proof that the quality of the content is more important than the quality of the video!
That said, get your videos out there. Donโt think too much about the quality of the video because so long as your videos contain valuable information, people will watch them. You donโt have to start big. Whatโs important is to give value. Start now and be big later!
Conclusion
Many think that the video should be perfect before it is posted, but if you aim for perfection, you will go nowhere because, truth be told, perfection doesnโt exist. So, how do you get started with video marketing?
Startโitโs that simple.
You donโt need to buy the latest camera or own the most beautiful place in the world. The only things that you need are the things that you have now. Use your smartphone as your camera and your surroundings as the background!
People donโt care about the quality of the video. What they care more about is whether the video doesnโt have a lot of noise. Find the first video of your favorite YouTube content creator and youโll understand what weโre saying.
A high-end production only matters if you are in business. If you want to beat your competitors, then you really have to up your game!
But if you arenโt competing with anyone and just want to share some things with other people through videos, then start with what you have now and think about upgrading your equipment later.