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July 5

Motion Graphics vs. Animation: Is There a Difference?

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So you want your video to be rich in graphics but you don’t know whether to opt for motion graphics or animation. You’re wondering, “What is the difference between the two? Or is there even a difference?” Here, we will answer that question.

This post will revolve around these topics:

  1. What is the difference between motion graphics and animation?
  2. Between motion graphics and animation, which is better for storytelling?
  3. Is animation more expensive than motion graphics?
  4. Which takes more time to finish?

Let’s get started.

Motion Graphics vs. Animation: Is There a Difference?

Motion graphics are self-explanatory. If you see graphics on the screen and they are moving, that’s an example of motion graphics. But you might be thinking, “Animation is the general term for anything that moves, so is motion graphics considered animation?” The answer is yes.

Animation is broad, and under it are 2D animation, 3D animation, typography animation, claymation, cartoons, and—you guessed it—motion graphics.

When choosing among these animation types, you should think about whether the video that will be made is story-based or movement-based.

If you just want to amaze your audience with some breathtaking graphical movements, go for motion graphics. But if you want to tell stories to capture their emotions, then that won’t be possible with motion graphics because motion graphics are simply graphics that move.

https://vimeo.com/622050467

Some examples of motion graphics include:

  • Lower thirds
  • Video transitions
  • Callouts
  • Fullscreen graphics
  • Other moving graphics and icons in the video

The examples above can be seen in any type of video, including those that are filmed, and they aren’t telling any story.

Having said that, you shouldn’t be asking yourself whether it’s motion graphics or animation. You have to think about whether you want to tell a story or just show movements because that’s what matters when choosing an animation style.

Not all videos are created equal, so we can’t say whether motion graphics are more expensive and take longer to make than other types of animation. Many factors play a role in the cost and the duration of the project, and those factors depend on how you want your video to be.

Conclusion

Motion graphics are just one of the many types of animation and they are a good choice if you want to impress your audience with some awesome visual effects. They don’t tell a story, so they aren’t the right choice if you want to hit the emotions of your audience.

For storytelling, 2D animation is one of the most common choices of many businesses because it’s not very expensive. At Socialize Video, you can have a 2D animated video for as low as $1,000. Watch this video to learn more about our pricing for 2D animation:

https://vimeo.com/655222754

We also do motion graphics, and the cost of one video depends on the length and complexity as well as the requirements to get it done.

If you’re still not sure about the type of animation to use for your business, reach out to us and we’ll help you structure your videos through the free scripting session that we offer. Click here to schedule an appointment!


Tags

2D Animation, 3D Animation, Animated Videos, animation, Graphics, motion graphics, Motion Graphics vs. Animation, Videos


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