Why You Need a Video Marketing Strategy (#4 Videos Boost Your SEO Ranking!)

So you are not seeing good results from your marketing efforts and now looking for a different way to delight your audience. You’re thinking of using videos for your business but don’t know why you need a video marketing strategy.

By the end of this post, you should have a clear understanding of the benefits your business will get if you use video marketing. We’ll answer these questions here:

1. Why are videos in demand?
2. How can videos improve your communication with your audience?
3. How do videos affect your online ranking?
4. Are videos mobile-friendly?
5. How do videos affect your efficiency?

Let’s get started.

Why You Need a Video Marketing Strategy (#4 Videos Boost Your SEO Ranking!)

You see your competitors posting videos to their social media profiles and you are confused: Why are they doing that? Should you also do that? Do you need a video marketing strategy?

We are also confused. You are in the 21st century, so why don’t you know that people are now online and that video is both the present and the future? You are about to miss the boat!

The thing is, even though it was just recently that video marketing became popular, it has been around for over eight decades, since 1941. That was even before the World Wide Web was invented—and maybe even before you were born!

Video marketing is becoming more and more popular as time goes by and that’s the reason why you need a video marketing strategy for your business. If you don’t do it now, it might be too late for you later.

Of the 87% online marketers, 51% believe that videos are better than any other type of content when it comes to ROI. That’s not surprising. It’s not news that the audience prefers videos to images and texts, and that might also be your preference.

90% of Americans like YouTube more than other platforms for watching videos, but social media videos are also as effective. In fact, most mobile users spend more time on social media than others. What do they do? Watch videos!

Without further ado, here are the reasons why you need a video marketing strategy!

1. Video Is Important Because It Is in Demand

Do you know why video is in demand? It’s because it is easy to consume, especially when compared to articles. There are things consumers want to know and whoever answers their questions without complications wins.

Reading is boring to many people, so many people opt for watching videos when there’s something they don’t understand. If you are the only business in your industry that shares educational videos, you will defeat your competitors in no time!

2. Your Competitors Are Using Videos for Their Business

This is perhaps one of the most important reasons why you need a video marketing strategy: You should do better than your competitors! How can you reach your goal of being an industry leader if you are an underdog? If you are doing less?

If your competitor is posting videos, you should do that as well. If they post every day, post two times a day! If you don’t compete, you will lose customers. You have to fight to get to the top. You have to stand out if you don’t want your business to be one of the failures.

Don’t say we didn’t warn you!

3. You Can Communicate Your Message Better With Videos

Add in sad background music to your video and the audience will feel sad right off the bat, even before it gets to the climax. Ask the voiceover actor to read the script using a happy tone and the audience will feel happy after hearing just a few words.

It’s amazing how easy it is to use videos to get your message across in the way that you want. No misunderstandings. No miscommunications. Your audience will know what you mean right away. If you talk about your business, they will know you are not talking about your competitors.

And speaking of that, it is important that you share videos that are all about your business because your audience will appreciate you more if you are transparent with them. They will trust you more and will be more interested in buying your products if you show them how you’re doing what you’re doing.

If you don’t hide anything, people will think you are genuine. If you are open, they will know what makes you different.

4. Videos Improve Your SEO Ranking

All businesses want to be popular because popularity is synonymous with wider reach and stronger influence. Google is the number one search engine, so it is great to be on its first page. But that requires too much work. You have to write quality content and publish regularly!

The good news? You can improve your SEO ranking with videos! If you publish quality videos consistently, you will gain more subscribers and more likes. If you have more likes and subscribers, YouTube will notice you and will improve your ranking! More people will be able to see your content!

YouTube videos also appear on Google. If your videos appear on Google, your online presence will be stronger!

5. People Who Are Using Their Phones Are Most Likely Watching Videos

Many people, once they hold their phone, go to Facebook and entertain themselves by watching videos. Of course, it could be other platforms, such as YouTube and TikTok. But the point is, people who are using their phones are most likely watching videos!

You might even be one of those people.

6. Videos Can Be Used to Empower and Educate Your Staff

You are busy, so you have to find ways to accomplish more without spending more time. You can’t just ignore your staff because they have important roles in making your business successful, but you can’t also just ignore your work for them. You have to help them be better while you do your tasks.

You can achieve that with videos.

You don’t have to be there all the time. You can make your team more solid and more efficient by implementing methods that make you efficient as well. This is especially important if you hire new members on a frequent basis, or if there’s information that other people must know sometime in the future.

Instead of having a one-on-one conversation with them, send them a video of yourself talking about things that they might want to know. If there’s anything that they find confusing, they can simply ask you. If there’s none, both of you can mind your own businesses.

Conclusion

People enjoy things that stimulate all their senses, and that’s the major reason why you need a video marketing strategy.

Graphics may still be a thing of the present, but compared to videos, graphics are less interesting. Videos receive more engagement than images, and that’s according to a study.

What’s more, videos are more measurable than images. You will know right off the bat how many people have watched your videos!

But in a nutshell, here are reasons why your business needs a video marketing strategy:

1. Video is important because it is in demand.
2. Your competitors are using videos for their business.
3. You can communicate your message better with videos.
4. Videos improve your SEO ranking.
5. People who are using their phones are most likely watching videos.
6. Videos can be used to empower and educate your staff.

Convinced but not sure where to start? A scripting session is an important part of the video creation process because that’s where you organize and sort things out. Have a free scripting session with us and let’s help you create your first marketing video!