We understand. Itโs really not easy to go all-in if youโre not sure whether your efforts will all be worth it in the end. Thatโs actually one of the major reasons why a lot of businesses arenโt doing video marketing yet. They arenโt aware of the ways video marketing can benefit them.
And maybe youโre here because youโre one of those businesses, so weโll make things clear. Here are the topics weโll talk about:
- How can video marketing benefit your business?
- Why is video marketing a good option if you want to boost your online ranking?
- Are videos appealing to mobile users?
- How do stories affect your business?
- Is it okay to post short videos?
- How can you earn passive income with videos?
Letโs get started.
10 Ways Video Marketing Can Benefit Your Business
In order for your marketing to work, your strategy should be tailored according to your target audienceโs desires. But the world is constantly changing and peopleโs preferences change alongside it, so you shouldnโt stop thinking of new ways to delight them.
Video marketing is now popular and becoming the choice of many people, so not utilizing it for your business has more cons than pros. We canโt guarantee that youโll generate mind-blowing results through it as your strategy has a primary role in it, but if you do it right, you may not want to look back.
Letโs dive in. Here are ways video marketing can benefit your business.
1. Clearer Message
People ignore things they don’t understand, so you have to make sure that your messages are clear. One way to do that is by using videos. The thing about videos is that there are many elements in them that all work together to help you get your message across more effectively.
It’s simple. If you want your audience to feel happy, then add upbeat music. If you want them to take action now so they don’t miss out on a truly great deal, then choose sounds that hit the nervous systemโmake them feel anxious and pressured!
2. More Entertaining
It’s possible to be entertained by simply looking at a photo or playing with an object. However, we knowโand you knowโthat watching is more entertaining. What do you do when you are bored? We bet you are on YouTube or Netflix, or other video-sharing and streaming platforms!
3. Boost Your Online Ranking
Most, if not all, businesses want to rank on search engines because being popular and one of the top 1% can boost their chances to succeed. You see, consumers want to buy products from businesses that are perceived to be the best. If you are on the first few pages, you must be one of the best.
But apart from that, there are more people who don’t go through all the pages of search results than those who do because they just don’t have the time and patience to do so. That said, if you are on the last page, then you may as well consider video marketing.
4. Easier to Consume
With videos, people only have to look at the screen and, well, watch the video. They can actually simply listen to the audio and they will understand what your video is all about. But that’s not possible with reading, which is why a lot of people prefer videos to blog posts.
If you want to make your audience happy, don’t make their lives difficult and make it easier for them to understand what you want to say. Apparently, that’s through videos.
5. Appealing to Mobile Users
Most people use their mobile phones to browse the internet, which is why publishing mobile-friendly content is crucial. You can’t go wrong with videos because mobile users will watch them no matter the size and ratio.
Although some online platforms have standard sizes, it’s easy to adhere to those.
6. Get Views Regardless of Video Quality
You may not know this but even if the video quality is poor, so long as the audio quality is acceptable, the video will still be watched by many people. A lot of business owners aren’t aware of this, so they think video marketing is too taxingโso they don’t start at all.
But now that you know that you can get views regardless of video quality, what are you waiting for?
7. Great for Email Marketing
Email marketing is one of the best ways to have loyal customers and increase your sales because communication is more direct compared to other types of marketing. Your emails are sent directly to your subscribers’ inboxes, so they won’t miss them.
However, not all people read marketing emails, and some of them put those kinds of emails into the trash without even reading the content, so even though it boosts customer loyalty, email marketing is not foolproof. But here’s some good news: There’s a solution!
Add videos to your emails and more of your subscribers will read them. Include the word “video” in the subject and the number will double!
8. Perfect for Storytelling
It would be difficult to sway your audience if there were no movements. Images and graphics can trigger emotions to come out, but we can’t deny that videos are more effective when it comes to touching people’s hearts and making them do something.
Storytelling is important for all businesses because, basically, people love stories. People want to know why you established your business, how your products have helped people, what makes you special, and why you do what you do, among many others.
9. Some Videos Take Minutes to Make
It’s a misconception that you must work with a high-end production team for your video marketing to work. As mentioned earlier, video quality isn’t that important. Your message and the value that you bring to the table are the things that matter more than anything else.
That said, don’t put too much pressure on yourself and be okay with posting videos that only took you a few minutes to film. In fact, some social media platforms are encouraging people to share those kinds of videos. Heard of Snapchat? Instagram and Facebook Stories? TikTok?
10. Earn Passive Income
Who wouldn’t want to earn more income without putting in more effort? It’s not news that anyone can earn money just by posting videos on video-sharing and social media platforms, such as Facebook, YouTube, and TikTok. In fact, many people are doing it full-time!
That is one of the good things that the internet has made possible. Unlike before, businesses of today can now generate money from different sources, and they can do it without stressing themselves out, spreading themselves too thin, and spending more money!
Conclusion
If youโre not using videos for your business, why? There are a lot of ways video marketing can benefit your business, which all encompass the goals almost every business owner wants to achieve: improve online presence, increase sales, and make the audience base bigger.
Among those benefits are these things:
- You will be able to get your message across more effectively with videos.
- Videos are more entertaining.
- Posting videos regularly can boost your online ranking.
- Videos are easier to consume.
- Videos are appealing to mobile users.
- You can post blurry videos and get good results.
- Your audience will likely open your email if thereโs a video in it.
- Videos are better for storytelling.
- You can create videos within minutes.
- You can earn passive income through video-sharing platforms, such as YouTube.
As with other types of marketing, your video marketing strategy may fail, especially if itโs the first time youโre doing it. But once you have figured out the right approach to take and understood how you can make video marketing work for your business, you may see surprising results on your next attempt!
You are still testing the waters, so you donโt want to take too many risks and spend even a small amount on video marketing. If thatโs the case, then why not take advantage of this free scripting session that we offer?