If you are hesitant about using videos for your business, here are video marketing facts that might shock you! Many businesses misunderstand video marketing and that results in their lack of interest in using it for their business. Those businesses are missing out on some truly good things!
In this post, we will talk about some video marketing facts and answer some questions you may have about video marketing:
- What are the video marketing facts every business owner should know?
- Why is an expensive camera not needed to make video marketing work?
- What can posting videos regularly do to your business?
- Why do marketers love video marketing?
Letโs get started.
6 Shocking Video Marketing Facts Every Business Owner Should Know
There are many misconceptions about video marketing that not only stop businesses and brands from trying it out but make them think that using videos to achieve their goals would require a lot of effort from them.
So let’s talk about video marketing facts that every business owner should know.
It’s a no-brainer. Basically, video marketing is the simple term for when a business, a brand, or an individual makes use of videos to promote their products and services, or even themselves.
That could be through a video-sharing platform, but it could also be through social media and other platforms on the internet.
What Are the Video Marketing Facts You Should Know?
Video marketing isn’t new, but it’s just recently that it has become more popular. Even people who aren’t looking to watch videos will come across videos when they browse the internet. Why?
There’s only one reason for that. Tech companies see that video marketing is the future. They don’t want to be left out and forgotten, so they adapt to the changes and progress toward that future.
Without further ado, here are some video marketing facts that can change how you see video marketing.
1. You Donโt Need an Expensive Camera to Get Started With Video Marketing
Many think that an expensive camera is needed for a video marketing strategy to work, so they don’t start at all. It’s true that high-quality videos, in general, perform better than low-quality ones, but video quality isn’t everything in video marketing.
The thing about video marketing is that the quality of the audio is more important than the quality of the video.
Your audience won’t stop watching if they see distortions in the video, but they will definitely do that if they hear nothing but noise.
That said, even if you only have a smartphone with a 2-megapixel camera, don’t overthink and worry before you start your video marketing because it doesn’t matter, especially in the beginning. What’s important is the value that you give.
2. Consumers Love Short Videos
Consumers love short videos because they have short attention spans. It’s that simple. There are 24 hours in one day, but your audience won’t like it if you publish videos that are 2-minute long. Two is a small number, but asking your audience to spend two minutes on you is too much.
Don’t take it negatively. That’s actually a good thing because short videos can be done in less than a day and are less expensive. They also require less effort, and social media stories are proof!
3. Posting Videos Regularly Will Help Your Online Ranking
Having a strong online presence is important for a business to thrive in the digital age. That said, if you want to gain more attention and have a more secure position in your industry, you have to improve your online ranking.
The most effective method to rank on search engines and other platforms online and to stay in your audience’s mind is to make sure that you are consistent and publishing regularly. You see, if you do nothing, no one will know you exist.
4. Your Audience Will Read Your Emails If You Add Videos
Email marketing is one of the most direct ways to interact with your audience because you send the email directly to their inbox. But people don’t read all of the emails they receiveโand yours could be one of those emails that go straight to the trash.
The solution? Add videos!
This isn’t a myth. A study shows that customers are more likely to read emails that contain videos, and the chance of emails getting opened increases if the word “video” is included in the subject of the email. This is one of the video marketing facts that you should keep in mind!
5. Videos Are More Measurable Than Images
You can’t know exactly how many people have seen the images you posted a few days ago, but knowing how many have watched that video you posted just two hours ago is definitely possible! The internet can track video views!
Videos are more measurable than images, so it’s easier to determine the right time to change strategies or pivot if you use videos rather than images or static graphics. This is one of the reasons why a lot of marketers love video marketing.
6. Videos Humanize Your Business
One good thing about videos is that they can make your audience feel more connected to your business or brand. Why? It’s because people see motions and movements, hear music and sounds, and witness transitions and effects in videos!
Videos are versatile, too, so they are perfect for businesses that want diversity and are looking to implement creative strategies to get their audience’s attention.
Conclusion
There are many reasons why a business doesnโt want to do video marketing, but perhaps one of those reasons is their lack of knowledge about how it is implemented, how much they should spend to make it effective, and what strategy to implement to get the most out of it.
Videos are very popular now, and if the trend continues in the coming years, video marketing can be one of the most effective strategies for businesses to reach their goals. If you are planning on using videos for your business, here are video marketing facts that you should know:
- You don’t need an expensive camera to get started with video marketing.
- Consumers love short videos.
- Posting videos regularly will help your online ranking.
- Your audience will read your emails if you add videos.
- Videos are more measurable than images.
- Videos humanize your business.
Video marketing could be difficult for those who are just getting started because the beginning is where you figure out the best way to get to your desired destination. If you have a video idea for your business but donโt know where to start, hereโs a free scripting session for you!
By the end of the scripting session, rest assured that you will gain clarity and be able to create a strong foundation for your first-ever marketing video!