Sand challenges sweep across the internet in a matter of days. With its explosive growth, content creators and marketers are increasingly including Tiktok in their strategies to reach a wider audience.
From Gen Z’s innovative content to Millennials’ nostalgic throwbacks and even older generations discovering the joy of creating videos, Tiktok has something for everyone. The platform offers a unique opportunity to connect with users through entertaining and engaging content.
So let’s hop right in on the current trends in TikTok to fuel your content engine and stay ahead of the game.
Where do you start searching for trends?
Well for starters, you have the “Discover (For You) Page” and of course, looking up trending hashtags. These are the two main things to keep you in the loop and make your content planning much easier.
For You Tab (formerly known as Discover Page)
This is basically the central feature of TikTok, which plays a pivotal role in delivering personalized content to users. Usually shown as a “magnifying glass” or “For You”.
The beauty of the “For You” tab is its ability to expose users to a wide range of content, including videos from creators you may not follow directly. It serves as a one-stop shop for keeping up with the hottest trends and viral videos. From dance crazes to skits, it is basically a curated selection of what’s currently captivating in the Tiktok community. So make sure you explore this page to find inspiration, discover new stuff, and join in on what’s surrounding the latest trends.
Trending Hashtags
Hashtags have become an invaluable tool for uncovering specific trends or joining ongoing campaigns or challenges. By searching for hashtags related to your interests or niche, you gain access to a wealth of popular videos that revolve around those topics. These trending hashtags provide a glimpse into what is currently going around and capture the attention of the Tiktok community.
By leveraging both of these features, you can immerse yourself in the vibrant world of TikTok trends and provide you with inspiration for your own content.
7 Top Tiktok Trends You Can Start Doing Today
GIF of Pedro Pascal eating a sandwich TikTok trend
This trend featuring the famous actor Pedro Pascal, from The Mandalorian or most recently, The Last of Us has become a sensation on Tiktok. This trend really exploded due to creators putting their own unique spin on videos.
You can leverage this trend to create a wide range of videos that showcase creativity. For example, you can make an educational video or promotion video. Great for adding a touch of humor and really offers a lot of opportunities for creativity.
Example: https://www.tiktok.com/@thermslonghornlibrarian/video/7215990902450310443
Dance Videos
Dance videos have been a long favorite on Tiktok. They provide a fun and energetic way to create promotional content for your brand. You can join the latest dance trend by learning and performing the choreography yourself.
Is dancing not your cup of tea? Hire or collaborate with influencers or dancers. By incorporating your brand or products into the dance routine, you can capture the attention of Tiktok users and potentially make your video go viral.
Dance videos are especially effective in industries such as:
- Fashion
- Fitness
- Music
Example: https://www.tiktok.com/@cost_n_mayor/video/7108539485012446510
Narration Videos
Another popular video format that is gaining a lot of content recently is videos that have voice-overs or narrations. Narrative videos that demonstrate “easy” methods for real-life tasks or provide tips and tricks, like using Google Spreadsheet, can be highly engaging and valuable to viewers. Although the text-to-speech format in these videos that do the “narration” sound a bit on the “robotic” side, it still has gained virality and pushed more creators to make several formats in different industries.
By sharing practical advice and actionable tips, you can position yourself as an expert in your niche and gain credibility amongst your Tiktok audience.
Example: https://www.tiktok.com/@googlesheetspro/video/7203503271783468294?lang=en
ASMR Videos
For the uninitiated, ASMR content is a unique sensory experience that most people seek through stimulating videos and various activities and is usually aimed at a great audio-visual experience.
The content is mostly built around incredibly mundane tasks such as spraying a water bottle, tapping, stirring a bowl of soup, or crinkling wrapping paper and then placing a very sensitive microphone to pick up the sounds. If you’ve come across such a video, you might be thinking, what is going on?
The objective of ASMR-style content is to create a soothing and immersive experience through gentle sounds, and “tactile triggers”. One best way to incorporate this style is through product packaging or cooking demonstrations. No voices, just the sound of things being put together can already be an engaging auditory experience for your viewers.
Perfect for creating a sense of calm and providing a unique sensory experience.
See example: https://www.tiktok.com/@luvloopsjewellery/video/7174857714315693317
Skits
Sometimes, conveying complex topics directly can be challenging, especially in short-form videos. Skits enable you to present information in a digestible and entertaining way. You can create skits related to your niche, using humor and storytelling to simplify complex concepts.
Normally, skits are used on “Karen” stories in customer service. Now, a lot of industries are taking advantage of this format like this one example in the science and technology industry relating to our planet.
See example: https://www.tiktok.com/@washingtonpost/video/7191989821491973422
Using relatable characters and scenarios makes your messages more engaging and memorable and ensures better understanding and connection with your viewers.
Transformational Videos aka “Can We Skip To The Good Part”
This trend is particularly useful for industries such as tourism, real estate, and even personal transformations. This format is essentially similar to a “before and after” and/or used as a transition to a climax. The audio used in this format showcases the exciting aspect of the content.
Best way to take advantage of this video when creating travel or tourism videos is to create a captivating montage that highlights the most breathtaking moments of a trip. Another example would be if you’re in the real estate business, you can create before-and-after videos that showcase a luxurious listing or property.
See example:https://www.tiktok.com/@tori.gerbig/video/7198705517970361646
Day in the Life or Behind-the-Scenes video
Transparency is a powerful tool for building trust and connection with your audience. This style of video offers a behind-the-scenes glimpse into your world, allowing viewers to see the human side of your brand.
You can share snippets of your daily routine, work processes, and creative endeavors, or even showcase the efforts that go into developing your products or services.
This format is perfect as supplementary content for all your other videos and always works in most industries.
See example: https://www.tiktok.com/@brookibakehouse/video/7186596614960663810
TikTok is an incredible platform that continues to shape the digital landscape with its dynamic trends and creative opportunities. From the Day In The Life to Dance Videos that capture the energy of your brand, the platform offers a lot of possibilities to showcase your creativity.
By following all the trends mentioned above, you get to drive your Tiktok marketing efforts in full force by taking advantage of these trends. If you really want to drive it even further, consider hiring us at Socialize. Our team of experts is dedicated to helping you navigate the world of Tiktok and leverage its immense potential for your brand’s success.
Embrace the trend and let your creativity shine on this brilliant platform.