Congratulations! At this point, your videos are finished and ready for use in your marketing. Making it to completion deserves your own pat on the back. In this final section of the program, I\u2019m going to briefly address common questions around next steps in effectively leveraging your new video assets. <\/p>\n
However, I won’t be able to dive deeply into distribution and optimization tactics due to time constraints. Fortunately, we offer additional specialized courses fully focused on high-impact methods for implementing videos within key campaigns and digital platforms in order to maximize conversions and achieve your business goals. So please check those out for indispensable in-depth training after wrapping up here! For now, let’s recap crucial video marketing fundamentals as you prepare to set your polished content into motion.<\/p>\n
Here I\u2019ll just explain some common questions that will help point you in the right direction.<\/p>\n
For those that successfully created the seven types of videos we recommended in this program, where should those go? Let me give you some thoughts.<\/p>\n
These videos need to be seen by your ideal customers. While simply posting them on social media is easy, they likely WON’T get much exposure without ad dollars targeting them to relevant viewers. You’ll typically need invested promotion through platforms’ advertising capabilities to reach the right people. Local cable and satellite providers also offer options for video ad placements to consider.<\/p>\n
This placement is quite straightforward. You’ll want to showcase these videos prominently on your main homepage, ideally towards the top where they will be one of the first elements visitors see upon arrival. This ensures your message makes a strong initial impression. You may utilize these types of videos for dedicated campaign landing pages as well. In either case, prioritizing high visibility through page position shows viewers your video content merits their focused attention.<\/p>\n
The About Us video should clearly be featured on your “About” or similarly titled page – for example: “Mission”, “Our Story”, “Who We Are”, etc. Position it prominently at the top of whichever page serves as your company’s main background and identity overview. This valuable humanizing content merits premier visibility to website visitors researching your business further beyond the homepage.<\/p>\n
There are ample opportunities to showcase authentic customer review videos throughout conversion funnels. Feature a sampling on your main homepage, dedicate expanded sections on a prominent “Reviews” webpage, email targeted testimonial reels to engaged leads. Highlight favorites during consultations. Essentially raise exposure everywhere credibility matters – which is nearly all the time! Especially for new visitors, seeing happy customer footage directly on a main landing page offers that immediate critical social proof. Then build on foundations by sending meaningful supplementary validations through email and one-on-one. Let your champions sell for you directly!<\/p>\n
If you developed individual videos dedicated to each specific offering, feature them prominently at the top of the respective product or service page on your website. This allows customers to self-educate on details most important to their needs.<\/p>\n
For a consolidated product line overview video, place it on your website where visitors first begin exploring what you sell \u2013 commonly an “Offerings” or “Our Products” page. Position it high visibility when buyers enter the consideration and comparison phase.<\/p>\n
Essentially these videos answer the question \u201cWhat do you sell?\u201d for browsing visitors. Place them where that journey naturally occurs online so crucial education enabling selections is immediately available. Eliminate barriers and nurture visitors toward conversions through strategic on-demand video showcase placements meeting customers amidst their decision research.<\/p>\n
These videos vary where they go depending on their purpose.<\/p>\n
Excellent question. Overall, positive ROI stems from increased conversions and revenue growth attributable to video content. Specific metrics to track include higher website engagement time, better sales consultation preparation among leads, and expanded incoming inquiry volume indicating consumer education from videos.<\/p>\n
Optimizing your sales funnel and processes to maximize video impact takes ongoing dedication. If you have a growth marketing specialist focused there full-time, they likely welcome the opportunity to test video’s influence on the seven key purchasing journey stages we’ve produced content around thus far. Collaboratively establish baseline analytics, implement videos methodically, measure lift across funnel steps, then showcase expansions to justify further video production budget.<\/p>\n
A common question is – what video platform should I use to publish and embed videos onto my website? The easiest free option is creating a YouTube channel and uploading content there first. YouTube provides embed code under each video for simple importing onto sites. There are also paid solutions like Vimeo and Wistia offering additional capabilities around analytics, lead capture forms, styling customization etc. If just getting started, test YouTube integration to establish fundamentals before assessing pricier value-adds that may improve conversion performance. The key is picking an accessible initial hosting solution then enhancing over time as video strategy matures.<\/p>\n
Wonderful question. In most cases, if you find yourself asking this, paid amplification is the strategic path to pursue. Achieving substantial organic visibility is a long game requiring very savvy social media content optimization. Either route ultimately carries costs – one in monetary media spends, the other in time investments.<\/p>\n
My recommendation is starting with targeted advertising to efficiently get new video content in front of ideal audiences most likely to convert. Establish a healthy ROI framework first. Then diversify into organic reach cultivation if you have, or can add, specialized in-house expertise driving that traction. Let data guide next big steps. With a robust base audience and proof of performance, organic can scale impact.<\/p>\n","protected":false},"template":"","yoast_head":"\n