{"id":3885,"date":"2024-01-26T13:23:19","date_gmt":"2024-01-26T20:23:19","guid":{"rendered":"https:\/\/socialize-video.local\/course\/finding-the-right-video-editor\/"},"modified":"2024-02-20T09:54:07","modified_gmt":"2024-02-20T16:54:07","slug":"finding-the-right-video-editor","status":"publish","type":"tva_lesson","link":"https:\/\/socialize.flywheelsites.com\/course\/finding-the-right-video-editor\/","title":{"rendered":"Finding the Right Video Editor"},"content":{"rendered":"

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Let\u2019s talk about finding the right freelance video editor. <\/p>\n

First off, let’s talk about where to find these editing wizards. You might be tempted to look locally, and that’s a great start. But remember, video editing is a task that’s perfectly suited for remote work. So, don’t limit yourself geographically. You can find talented editors through a local Google Maps search, Craigslist, local Facebook groups, and platforms like Upwork. Sometimes, the best fit for your project might be miles away, and that’s totally fine.<\/p>\n

Now, some of you might consider having your videographer do the editing. It’s a viable option since they’re familiar with the footage. But keep in mind, many videographers prefer shooting to editing. It might take them longer to get to your project if they’re juggling multiple shoots. You can ask them for referrals to good video editors.<\/p>\n

Let’s move on to the job posting. It’s more than just a call for applications; it’s your first filter to ensure you get the right talent. In your post, introduce your company briefly. Set the stage for who you are and what you’re looking for. Be clear about the project timeline, especially when you’ll be handing over the footage.<\/p>\n

Now, let’s break down what you need to ask for in the application and why:<\/p>\n

Demo Reel <\/h3>\n

If you\u2019ve never heard this before, it\u2019s basically one video that shows a compilation of their work over the last year or two. This is your first glimpse into their style and quality. Seeing many projects back to back should make their style clear.<\/p>\n

Link to Most Recent Project<\/h3>\n

This tells you about their current skill level and the type of projects they’re handling on the daily. For example, if they did a similar company to your business just last week they may be an ideal fit. Or, if their recent project was their child\u2019s local talent show, that could question their professional level.<\/p>\n

Link to Their Best Work: Here’s where you see their pride and passion. What they consider their best work can reveal a lot about their strengths and creative preferences.<\/p>\n

Years of Full-Time Editing<\/h3>\n

Experience matters. This will give you an idea of where they\u2019re at in their journey in the editing world. I specifically ask for full-time work because I\u2019ve found a side-hustler can consider part-time even if they\u2019re not actively editing.<\/p>\n

Post-Production Software<\/h3>\n

Knowing what tools they use can be a key window into their professional level. Confirm they align with industry standards like Premiere Pro, After Effects, DaVinci Resolve. You want to beware of editors relying solely on entry-level consumer apps.<\/p>\n

Core Editing Style and Personality Type<\/h3>\n

Every editor has a unique style. This is really the big challenge you face is finding a match with your desired style. Remember back when I suggested you hold on-to a few of your favorite marketing videos. How do they compare with what you see with this editor’s portfolio?<\/p>\n

Creative Input Freedom: Some editors love a detailed brief, while others thrive on creative freedom. This question helps align your expectations with their working style.<\/p>\n

Additional Value<\/h3>\n

Maybe they have a knack for color grading or a background in animation. These skills can be a bonus for your project.<\/p>\n

Feel free to copy and paste the text below to build your job posting.<\/p>\n

Now, I want to talk about what you\u2019ll do once you have several excellent choices. At this stage you may want to ask for some references. You can confirm that they\u2019ll do what they say they\u2019ll do by talking to past clients.<\/p>\n

Next you\u2019ll want to meet with them and show them your scripts. It doesn\u2019t make sense to send out your script in the original job posting. You\u2019re just searching for editors available and hungry for work. Now you want them to review the script and get their reaction. Are they excited to have the opportunity to work with you? Are they feeling too constrained to follow the scripts? Do they question whether they can match the style you\u2019re looking for? Their reaction confirms whether they\u2019re a good fit for the project. It also sets expectations and easy answers to the next question.<\/p>\n

A side note, you can always ask or they may even volunteer additional examples that match your specific scripts. <\/p>\n

By sharing the scripts with them, you can also ask for an expected turnaround time and price. I\u2019m giving you some text you can copy and paste when responding to them.<\/p>\n

You\u2019re promising to send them the video files shortly after the video shoot so they can plan and start working on them right as they get them rather than sitting on them.<\/p>\n

Next you\u2019re bringing up the common concern with a video editor which is getting locked into making endless rounds of revisions. I\u2019ve found it best to promise to be helpful and responsive with feedback and to keep the revisions to only two rounds. Then I promise to pay additional costs if I need more rounds. If you follow my suggestions you\u2019ll have no problem keeping the rounds of revisions low. If for some reason they\u2019re not listening to you and the video editor is the cause for the additional rounds of revisions, I\u2019ll show you how to deal with that.<\/p>\n

With their reaction to your scripts, cost for editing, and expected timeline, you should now have a clear winner. The right candidate has communicated well with you, connected to your project by having past experiences or excited to take yours on, and is valued correctly with their price. <\/p>\n

Pull the trigger with them. You can pay a 50% down to secure them and have them ready to edit as soon as you get the footage and then the remaining amount when final files are completed.<\/p>\n

Editor Job Posting Text<\/h3>\n

Title<\/strong>: Freelance Video Editor Needed for Exciting Project<\/p>\n

We’re [Your Company Name]<\/span><\/em>, a [brief description of your company and what it does]<\/span><\/em>. We’re gearing up for an upcoming film shoot on [specific date]<\/span><\/em> and are in search of a talented freelance video editor to bring our footage to life. We’re looking for someone who can follow our scripts closely to create engaging, marketing video content.<\/p>\n

What We’re Looking For<\/strong><\/p>\n

We need a creative, skilled, and reliable video editor who can turn raw footage into polished, compelling stories. If you have a keen eye for detail, a passion for storytelling, and the technical skills to back it up, we’d love to hear from you.<\/p>\n

To apply, please provide the following:<\/p>\n