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In this training, I’m going to share some best practices for working with customers on video testimonials. These videos aren’t just marketing tools; they’re golden opportunities to showcase authentic experiences with your brand. So, let’s ensure we do it right and respect everyone’s time and effort.<\/p>\n
Scheduling Efficiency:<\/strong> Aim to schedule your customers as close to back-to-back as possible on the shoot day. This approach maximizes filming efficiency while minimizing wait times for your customers.<\/p>\n Fair Compensation:<\/strong> It’s important to fairly compensate those giving their time and endorsement. Consider offering incentives like discounts, gift cards, or branded merchandise. Typically, something in the $20-50 range per testimonial, depending on the content length, is a small price to pay for valuable content.<\/p>\n Legal Considerations:<\/strong> Don’t overlook the legal aspects. Ensure you have written release and consent forms signed before filming to use the footage for promotional purposes. If you forget the forms, another option is to record their consent on camera at the beginning of the shoot.<\/p>\n Capturing Authentic Interactions:<\/strong> In addition to interviews, film your customers interacting with your products or services. These clips add layers of authenticity to their testimonial story and can be useful for other video projects.<\/p>\n Filming Environment:<\/strong> Choose a dedicated, well-lit space free from background noise and distractions for your testimonials. Good recording quality is essential for both you and the participants.<\/p>\n Encouraging Detailed Responses:<\/strong> Ask open-ended questions to encourage detailed responses. For example, if you ask about their favorite color, instruct them to respond with a full sentence, like ‘My favorite color is blue,’ instead of just ‘Blue.’<\/p>\n Capturing the Casual:<\/strong> Start rolling before the official questions begin. Sometimes, the most poignant soundbites come out when they’re just chatting and comfortable.<\/p>\n Consider Makeup for High-End Shoots:<\/strong> If you’re aiming for a polished look, consider having a makeup artist on set. You want everyone looking their best, especially for brand advocacy videos.<\/p>\n I hope these tips help you approach capturing testimonials effectively. Remember, these are more than just marketing materials; they’re stories of real experiences with your brand. Treat them with care, and they’ll work wonders for your marketing efforts.<\/p>\n","protected":false},"template":"","yoast_head":"\n