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One category of marketing videos that get overlooked far too often are FAQ and Support videos. Did you know that a well-made FAQ video can reduce customer support queries by up to 30%? Let’s turn those dry text FAQs into engaging videos that your customers will love. Why settle for boring blocks of text when you can bring your FAQs to life through video?<\/p>\n
Video is the ideal medium for clearly addressing common customer questions and concerns. Viewers retain the information better when they can see and hear an expert explain the answer in a conversational way.<\/p>\n
Videos allow you to demonstrate solutions and explain concepts that might be complex in text. A visual guide can be far more effective in resolving customer queries.<\/p>\n
Videos can also add a human element to your digital presence. They show your customers that you care enough to address their concerns personally. Plus they can show off your team and their knowledge.<\/p>\n
These videos can significantly reduce the repetitive workload on your customer support team. Customers get their answers quickly and independently, leading to higher satisfaction and freeing up your team to handle more complex queries.<\/p>\n
Creating these videos doesn’t have to be daunting. Here are some steps to guide you:<\/p>\n
Start by compiling the most frequently asked questions by your customers. These are your goldmine for content.<\/p>\n
When scripting, use a conversational tone as if you’re directly answering a customer. For example, start with \u201cA question we often get asked is\u2026\u201d and then proceed with a clear, concise answer.<\/p>\n
While these videos don’t need Hollywood-level production, maintaining a decent quality is important. Good lighting, clear audio, and a clean background can make a big difference.<\/p>\n
Whenever possible, show rather than tell. Use screen recordings, product demonstrations, or visual aids to make your explanations more tangible. If you’re explaining a software feature, a screen recording with step-by-step commentary works wonders. For physical products, a close-up demonstration highlighting key features can be very effective.<\/p>\n
Ensure your videos are easy to find. Apart from embedding these videos on your website, share them on your social media channels and include them in your email newsletters. Use them to reach a wider audience.<\/p>\n
Monitor the comments on these videos regularly. This not only helps in addressing any follow-up questions but also in identifying patterns for future video topics.<\/p>\n
So consider taking your 5-10 most frequent customer inquiries and creating dedicated FAQ videos to respond to each one. These 1-2 minute videos allow you to convey so much more detail and nuance than text alone.<\/p>\n
You\u2019ll also want to set up a system to continually expand your video FAQ library over time. Make it easy for support staff to flag new questions coming in frequently. Then schedule batches of FAQ video shoots to efficiently address rising questions. Set a quarterly or bi-annual schedule to review new frequently asked questions and update your video library. This keeps your content fresh and relevant.<\/p>\n
Beyond FAQs, dedicated support and onboarding videos can further equip customers for self-service success. Walkthroughs on setup, customization, best practices – all bring immense value.<\/p>\n
The benefits of building a library of helpful support videos for your audience are immense. Customers enjoy the convenience of easily finding answers anytime without having to contact you. Plus it reduces repetitive support tickets freeing up your team.<\/p>\n
For instance, a company that implemented a comprehensive video FAQ section saw a 40% reduction in basic inquiry calls, allowing their support team to focus on more complex issues.<\/p>\n
So remember – informational videos focused specifically on resolving customer questions, uncertainties and friction points can make running your business much smoother while improving satisfaction. <\/p>\n
You will find a point where you\u2019ve hit a large number of your customers’ questions and so you won\u2019t be having to make as many videos but rather enjoy the benefits of what you have. <\/p>\n
So do FAQ & support videos! Your future self will thank you! Start today by identifying your top 5 customer questions and turn them into engaging videos. The sooner you start, the quicker you’ll see the benefits.<\/p>\n","protected":false},"template":"","yoast_head":"\n