[tcb-script type=”application\/ld+json”]{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Type 5_Testimonial video_draft.mp4″,”description”:””,”thumbnailUrl”:[[“https:\/\/video.gumlet.io\/6553c483fc21dc1b6b7e60d4\/65a86fbd7f69b5a294a0a426\/thumbnail-1-0.png?v=1705537878887″]],”uploadDate”:”2024-01-18T00:24:29.829Z”,”duration”:”PT8M39.46666700000003S”,”embedUrl”:”https:\/\/play.gumlet.io\/embed\/65a86fbd7f69b5a294a0a426″}[\/tcb-script] <\/p>\n
Testimonial videos feature real customers sharing their honest, positive experiences using your product or service which builds trust and credibility through authentic social proof.<\/p>\n
One important thing I\u2019m going to bring up here is the fact that most businesses fail to make testimonial videos a part of their regular business. I\u2019ll cover some simple ways you can make it easy for you or your staff to capture testimonials that will benefit your business for years.<\/p>\n
The core aim of a customer testimonial videos is having relatable, believable people validate the benefits and satisfaction from your offering in order to influence consideration.<\/p>\n
You\u2019e got real people speaking in their own words why they recommend your product or service after using it themselves which can be a really powerful tool to close sales.<\/p>\n
Imagine mentioning to family or friends that you’re considering trying a new local restaurant you’ve heard about.<\/p>\n
One uncle pipes up – “We went last week and the fajitas were incredible!” Then a cousin adds “We were just there for dessert and they had such an amazing selection.”<\/p>\n
Hearing these genuine first-hand reviews from people you know and trust would give you much more confidence that you’ll enjoy delicious food and a good experience.<\/p>\n
Customer testimonial videos work the same way for your business. Positive stories from real people sharing specifics on their satisfaction carries far more weight than generic marketing claims ever could.<\/p>\n
Rather than taking a gamble on whether you’ll live up to promises, relatable testimonials act as social proof and peer validation that your offering delivers for customers just like them.<\/p>\n
The most impactful testimonial videos clearly convey an appealing before-and-after transformation experienced thanks to your product or service.<\/p>\n
Rather than vague, generic praise, hone in on showcasing the transition from a struggling, dissatisfied state to positive outcomes and results.<\/p>\n
For example, transition from the exhaustion and overwhelm of parenting infants to feeling confident and rested. Or go from financial fears to being prepared for the future.<\/p>\n
By humanizing the transformative impact your business drives, testimonials compel viewers to imagine achieving the same life improvement themselves.<\/p>\n
As I mentioned, you need to make capturing testimonial videos a part of your business and here\u2019s how you\u2019ll do this.<\/p>\n
First, determine the most impactful moment in the customer journey to film testimonials – when they are most thrilled with your product or service. For an orthodontist, this may be right after getting their braces removed when smiles are biggest!<\/p>\n
Have a simple standardized process to quickly interview clients and capture their authentic reactions at this peak moment. Keep it to 5 open-ended questions after their service so it’s seamless.<\/p>\n
Consider filming against a subtle branded backdrop so videos automatically carry the context of your business. Also keep the environment comfortable so they\u2019re more likely to open up and speak sincerely.<\/p>\n
I\u2019m going to give you the basics of the 5 questions you\u2019ll ask but you\u2019ll need to tweak them to fit your specific business. Please note that these are made to be open-ended questions, not yes or no answers. You may even need to ask a follow up question if they\u2019re struggling. You can even remind them of specific times as you worked with them through the process.<\/p>\n
First question: What circumstances led you to this product or service? This question helps them speak to where they were at before working with you which many of your future customers will relate to.<\/p>\n
How would you describe your experience with\u2026? You can be specific by mentioning the product they purchase or in general mention the business name. See that this question also encourages them to use their own words rather than you giving them anything specific to say. You\u2019ll get words that will connect with your future customers.<\/p>\n
What were the things you like the most about\u2026? Again, you can make this specific to a product or the business as a whole. This question also gets them talking about the positive things that happened even if there were some negative aspects of their experience.<\/p>\n
How would you say your situation has changed since using\u2026? This question helps clearly show the \u201cafter\u201d aspect of their experience so you can edit a video that shows where this customer was and now where they\u2019re at after working with you.<\/p>\n
How would you tell your friends or family to try\u2026? I like this question because it gets them to create their own advertisement. Often the answers to this question can help you build the most effective ad messages.<\/p>\n
What I like to do with testimonial videos is to create what I call the full version. This version can be a couple of mins long or long enough that you get the full story of that person\u2019s experience. I like to see these on the businesses website.<\/p>\n
From there I like a shorter version usually condensed down to 30 or 60 seconds. These are great for social media posts or even in ad campaigns.<\/p>\n
Another thing we usually do for our clients is create combinations of testimonials. This where we take a set of testimonials and take the best from each and combine them into one video. A viewer can see multiple people saying good things about your business and quickly get the confidence to purchase.<\/p>\n
It is important to carefully consider timing when filming customer testimonial videos. While capturing clients when satisfaction is at its peak, be cautious not to conduct interviews during overwhelmingly emotional moments that may inhibit their ability to provide feedback comfortably on camera.<\/p>\n
During testimonial questioning, it is advisable to let clients formulate responses completely in their own words, without finishing their thoughts or interjecting unnecessarily. While some hesitation is normal when filming, refrain from rushing clients as they gather thoughts; let them progress through their response at their own pace. Follow-up questions can be used skillfully to draw out additional detail without badgering.<\/p>\n
Crafting open-ended yet focused questions tailored to your business is ideal, rather than simple “yes\/no” questions that can truncate responses. If you find yourself having to repeatedly ask “why?” after answers, it may be a sign to re-evaluate the structure of your interview questions.<\/p>\n
Finally, clearly communicate upfront the time commitment you are requesting for filming, and adhere to that timeline out of respect for your clients’ generosity and schedules. For shoots requiring significant time investment, providing compensation such as discounts, gifts, or gift cards shows care and appreciation.<\/p>\n
There\u2019s a few ways to structure a testimonial video. When trying to tell one particular person\u2019s story you\u2019ll want to hook the audience with a captivating statement about where they were and where they ended up\u2013the transformation using your product or service.<\/p>\n
Then go into the chronological order of their experience explaining the key stages they experienced a long the way. It\u2019s even better when you can add in drama with a failure along the way that they turned into a success. Everyone likes an underdog story.<\/p>\n
Finally you\u2019ll want to end with a recap of their journey ending with the current success they have achieved with a call to action for the viewer to get the same results by taking some kind of action.<\/p>\n
For shorter versions, you\u2019ll simply condense the same story by removing details.<\/p>\n
For compilations, you can either have different people say similar things to show that its not just one person saying it but many. Or you divide up the general journey a customer goes through with each person speaking about one stage in the process. This shows that customers have a similar experience through your process and that the viewer will as well.<\/p>\n
Feel free to use the worksheet below for help building your process. Also we\u2019ve included a one-page document that you can use to train your staff and give them the questions they should ask each time.<\/p>\n","protected":false},"template":"","yoast_head":"\n