[tcb-script type=”application\/ld+json”]{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Type 4_Product and service video_draft.mp4″,”description”:””,”thumbnailUrl”:[[“https:\/\/video.gumlet.io\/6553c483fc21dc1b6b7e60d4\/65a86fbd1c01587f0e5a0f77\/thumbnail-1-0.png?v=1705537690689″]],”uploadDate”:”2024-01-18T00:24:29.851Z”,”duration”:”PT5M58.591999999999985S”,”embedUrl”:”https:\/\/play.gumlet.io\/embed\/65a86fbd1c01587f0e5a0f77″}[\/tcb-script] <\/p>\n
A product\/service showcase videos do just what they say. They\u2019re focused on your products or services.<\/p>\n
For businesses with a handful of core offerings, dedicate a section to each individual product or service. But for an extensive catalog, focus on your signature\/hero items or product categories to avoid having to create so many videos..<\/p>\n
The goal is helping guide customers to the ideal solution for their specific needs. Provide an overview of the range available and item attributes to empower smart selection.<\/p>\n
An exceptional product video should feel like an engaging tour through a company’s showroom, guided by a knowledgeable sales associate highlighting the products.<\/p>\n
These videos allow buyers to self-educate on their terms. By showcasing your offerings attractively online, you equip viewers with information to find the right solutions for their needs.<\/p>\n
This simplifies and accelerates the purchasing experience. Customers arrive informed about options, features, and what excites them. Your team can then focus on personalizing, tailoring and closing the sale in-person if needed.<\/p>\n
It\u2019s important to realize that at this point in the process, the viewer is sold on buying from you as a company. Now they\u2019re just trying to figure out which product is right for them. <\/p>\n
At their core, effective product showcase videos answer the “what” question for each offering. They provide the essential details on what specific products and services do, their capabilities, features, and benefits.<\/p>\n
The goal is instilling confidence in viewers to select the options well-matched to their particular needs or situation. Give them the insights required to determine which offering is the right fit.<\/p>\n
By clearly communicating what makes one product better for a given use case, and another better for a different need, you guide customers to ideal solutions. Feature details help viewers self-select.<\/p>\n
For premium offerings reveal enhanced capabilities to justify higher tiers or upgrades for the appropriate customer profiles. Outline what merits increased investment.<\/p>\n
If done right, the viewer\u2019s takeaway is understanding your catalog and having the details in order to choose the perfect item or items based on their unique requirements and preferences.<\/p>\n
The optimal duration for a product showcase video can vary substantially based on the size of your catalog and diversity of offerings. First you need to determine if it\u2019s worth creating a video that covers several products like product categories, or if its best to create a video for each product.<\/p>\n
So for example, a 1-2 minute video provides ample time to give each offering a 15-30 second overview while retaining viewer attention. Even an expansive catalog, a 3-5 minute video would work giving roughly 10-20 seconds per product or category while avoiding burning out the viewers engagement. <\/p>\n
These compilation product showcase videos should focus on your hero products, best-sellers, or most unique offerings to highlight. <\/p>\n
If you think it is best to create a video for each of your products, consider keeping each video 30-90 seconds. <\/p>\n
You don\u2019t need to create a video for small product variations. Like this product that comes in black or white. Or this service is slightly different on the weekends versus the weekdays.<\/p>\n
One misstep is failing to provide sufficient detail on product features, capabilities and benefits. Being too vague leaves viewers unclear on what each offering delivers specifically and how they differ. Without clear information they can’t select appropriately.<\/p>\n
Similarly, neglecting to explain why one product or tier would suit a certain user scenario versus another risks customers choosing solutions poorly matched to their needs. Again, your helping guide their consideration process with specific details.<\/p>\n
Resist the urge to spend precious seconds selling your overall company – that’s for brand videos. Assume viewers who reach your product videos are already sold on your business; focus fully on product selection.<\/p>\n
Another mistake is grouping dissimilar offerings absent distinct segments. Items should be organized by category, use case, tier etc. so viewers can efficiently navigate to options relevant to them. Keep your structure clean and organized.<\/p>\n
At the end of the day, it’s the details – the unique features, capabilities, components, and characteristics of each offering – that help customers make informed decisions. Don’t leave them without the intel they need.<\/p>\n
Here is a breakdown of the key sections to include in an effective product video structure:<\/p>\n
Open by clearly naming the specific product or product category being showcased. This orients viewers and sets expectations upfront that they are watching the right video.<\/p>\n
Lead with the most important, highly differentiated, or unique information about the product first to hook attention. Then move into slightly more peripheral attributes and details.<\/p>\n
After covering the key technical capabilities and features, include examples of the product in context. As best as possible, show it in action for clarity.<\/p>\n
Towards the wrap up, you can suggest other products that may suit them better if what was covered in this video didn’t\u2019 quite fit their situation exactly.<\/p>\n
You may choose to end by recapping the main benefits and value provided. Avoid a hard sales close like \u201cbuy now!\u201d<\/p>\n
There you have it. See below and download a script worksheet below.<\/p>\n","protected":false},"template":"","yoast_head":"\n