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When it comes to crafting a winning video strategy, the first question to ask is\u2014what videos should you make for an effective video marketing strategy?<\/p>\n
Rather than wasting your time talking about all types of video you could create and how they could potentially work. I\u2019m going to cut the chase and tell you the seven videos that all local businesses should create. I\u2019m also going to start with the most important ones and work my way to the others that you still should create but can take some time to complete.<\/p>\n
Let\u2019s imagine a potential customer you\u2019re trying to target and go through the flow of messages that will lead them to a purchase.<\/p>\n
Your first message has to catch their attention quickly and make them curious, wanting to learn more. This is what we call video ads or offer videos. Next they may come to your main website where they want to get the main idea about your business. They may next find a video elsewhere on your site that gives them more information about what your relationship will be like and how it will improve their life. They may also want to learn about why you do what you do so going over to see a video explaining your why. Videos about your products help them refine their choice and testimonial videos build confidence knowing others have purchased with a good experience. Finally there usually is a video or two needed to help a customer progress through your business like a pre-call video or a post-purchase video. <\/p>\n
I went through that quickly so let\u2019s break each one down.<\/p>\n
These are your front-facing marketing videos that give a reason for new customers to try you out. We\u2019ll help you figure out what those offers should be so that you\u2019re bringing in new excited customers without giving too much away. It\u2019s important to make the viewer curious and help them see how they can move away from their painful situation.<\/p>\n
I compare this to your elevator pitch if you\u2019re familiar with that. Basically this video gives a high level view of your business and the value you provide all while building intrigue so the right customer wants to learn more. You only have 60 seconds so you have to stay high-level and can\u2019t explain everything.<\/p>\n
This video can go two ways depending on the type of business and product you offer. After someone is intrigued by your main video they want to learn more. That\u2019s this video. You\u2019ll either explain more of how you work as a company or how the customer is going to get the promised outcome. <\/p>\n
If your service is a more known-purchase like your dental office, then you\u2019ll want to show what it will be like for them to come to your office. You\u2019re basically showing the unique things they\u2019ll experience when they come in even before they\u2019ve stepped in your door.<\/p>\n
This is one of the most overlooked videos for most businesses. It\u2019s easy to think this isn\u2019t important but it truly ties into the physiological reasons why a person will buy from you. I\u2019ll talk more about this later but basically in this video you\u2019re explaining who is behind your company and the unique start and growth to your business.<\/p>\n
This is where you\u2019ll create clear videos to your offerings. You\u2019ll make one for each of your main products or product categories if you have a lot.<\/p>\n
Online reviews are important but having customer testimonial videos on your website and social media are extremely powerful tools. I\u2019ll show you how to make this a part of your business.<\/p>\n
Another often overlooked set of videos however this can be a huge time saver for you and your staff as well as continuing a great impression and process for your new customers. These are videos that you send your customers after they\u2019ve purchased from you helping build a relationship with them.<\/p>\n
I have a few bonus videos for you to consider as well that I\u2019ll talk about later on. <\/p>\n
Each one of these video categories I\u2019ll break down into more detail next. I\u2019ll answer the question of how to write scripts for these and come up with creative ideas for these videos. I\u2019ll make this easy for you so that you\u2019re not having to pay hundreds or even thousands with a professional copywriter.<\/p>\n
But before I end this video I also recognize that I\u2019ve made some strong promises of your business growing. I\u2019ve given examples with growth numbers. Keep in mind that the growth of your business comes in two ways through your video content.<\/p>\n
One, you will see new sales and conversions from your video ads and this may very well be your focus in taking this course. However, keep in mind that the second is by gaining more brand awareness. This is equally important however not immediately evident. <\/p>\n
If you’re a mattress store and your community starts seeing your video content, they probably won\u2019t run down to your store to buy today. Keep in mind that a mattress is an every-ten-year type of purchase. The investment you make in building your awareness will pay off long-term when that person is ready to make a large purchase.<\/p>\n
On the flip side, if you\u2019re a new restaurant in your community, it\u2019s likely that there is a big hype to try you out. People are curious and want to see if this is a place they\u2019ll like. Investing in your brand awareness will keep people coming back months down the line as well as could convince people to try you again if they didn\u2019t have the best experience the first time.<\/p>\n
By having this balanced mix of videos you\u2019ll have the best of both worlds\u2013you\u2019ll see immediate results with conversions of new customers from your video ads and the long term value of brand awareness from your other videos.<\/p>\n","protected":false},"template":"","yoast_head":"\n