{"id":2602,"date":"2023-09-13T19:59:10","date_gmt":"2023-09-14T02:59:10","guid":{"rendered":"https:\/\/socialize-video.local\/course\/required-reading\/"},"modified":"2023-09-13T19:59:10","modified_gmt":"2023-09-14T02:59:10","slug":"required-reading","status":"publish","type":"tva_lesson","link":"https:\/\/socialize.flywheelsites.com\/course\/required-reading\/","title":{"rendered":"Required Reading"},"content":{"rendered":"

Are you open to changing? Do you want to be better? Will you reach your goals and get what you want? If your answer is yes, then you’ll need to be willing to stretch and learn new perspectives. The goal of this section is to have you go through some key resources in order to help you reach your potential.<\/p>\n

Most of the content below you’ll have access through a link or a login via Keeper (once you’re set up as a team member). For the books that we’re asking you to buy, you can submit your receipt to the financial manager for reimbursement during your training. <\/p>\n

You should be able to go through these courses and book within your training period, which we hope will only take you 30 days. <\/p>\n

If you’ve already gone through any of these, that’s great! Still, take the opportunity to re-read them and gain new insights.<\/p>\n

Resources without a link below mean that you’ll access them through Podio\u2019s Courses section.<\/p>\n

If for some reason the material below doesn’t resonate with you, please let us know and any particular reasons why. <\/p>\n

For Everyone<\/h2>\n

Scientific Advertising (foundation on marketing)<\/strong><\/h3>\n

A classical book (1923) but a book that carries a lot of strong insights about marketing. The good news is that this is a pretty quick read and it’s free. If you’re unfamiliar with advertising and marketing then this PDF will give you a solid foundation, even if you are well-versed.<\/p>\n

Read the PDF here<\/a>.<\/p>\n

Feel Free to Prosper<\/h3>\n

We come from different cultures and beliefs. The goal of this resource is to help you connect with your source. If we all have a faith-filled perspective in our capabilities, in our projects, and in our growth, then magical experiences are ahead of us.<\/p>\n

I am asking you to remove any negative or limiting language and instead focus on a prosperous mindset.<\/p>\n

Book: Audible<\/a>  |  Amazon<\/a><\/p>\n

Atomic Habits<\/h3>\n

If the results we’re getting aren’t what we want, we typically seek a goal that will help us improve. However, if we focus on improving our processes, our behavior will change and so will our results. James Clear’s book is fantastic and will help you realize what incremental changes that can make a difference. I also recommend joining his 3-2-1 Newsletter.<\/p>\n

jamesclear.com<\/a><\/p>\n

PCM Scientific Module For Communicating<\/h3>\n

While we’re talking about communication patterns you need to know the different ways people receive information. This is especially critical when weaving together a marketing video. Learn how to be inclusive of these core personality differences so the message resonates with a wider audience. This is something you can come back to within 30 days.<\/p>\n

Hook Point <\/strong><\/h3>\n

Social media, especially short-form content has changed the typical structure for video content. You may feel like an expert due to watching your fair share of content however the principles in this book will ensure you’re considering all of the key changes.  <\/p>\n

You have free access: here<\/a>. <\/p>\n

Huberman Lab Toolkits<\/strong><\/h3>\n

Dr. Huberman is very well-published and active in getting health information out to the masses. Your health and focus are important to your’s and our success. Here are two specific toolkits well outlined on Dr. Huberman’s website. His podcast is full of hours of helpful listening. Keep yourself physically and mentally healthy. These can be saved for later but you need to come back to within 30 days.<\/p>\n

Timestamps & More<\/a><\/p>\n

Timestamps & More<\/a><\/p>\n

For Sales & Managers<\/h2>\n

Never Split The Difference<\/h3>\n

By far, one of the best books on communication. Don’t look at this like you’ll be negating with clients that are as bad as terrorists. Chris Voss shows you key communication patterns that can help you with working with customers, team members, and your own family members.<\/p>\n

Book: Audible<\/a>  |  Amazon<\/a><\/p>\n

The Challenger Sale<\/h3>\n

This is required for project managers and those working in new business development. Learn how to be so valuable to our clients that they get excited when you reach out to them because they know the time with you is well spent.<\/p>\n

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