Use these guidelines to help you make positive decisions when you’re faced with a challenge or question. Consider these helpful tools that you can add to your belt. In the end, these are expectations on how you should perform as a team member. If you ignore these, then you’re not fit for our culture and organization.<\/p>\n
You are required to come back to and re-read these guidelines three times during your training period. Here’s a suggested schedule: <\/p>\n
Be Honest<\/strong>: Arguably one of the most important values, and will define whether you retain your job or not. <\/p>\n Deliver as Promised<\/strong>: One of the main reasons why clients choose us to do their marketing is because they trust us. We earn that trust by doing what we say we\u2019ll do. With many tasks to accomplish, it can be difficult to juggle timelines and due dates. Communicate and work together as a team to find solutions.<\/p>\n Restate<\/strong>: We all interpret information differently. At the end of each meeting review the tasks and objectives. Restate what the client requests have been in the form of what we\u2019ll do. For example, during the meeting, the client discussed a new social media post that they saw elsewhere. They talked about what they liked about it and how they see it helping the overall posting strategy. You would then restate and say something like, \u201c…you\u2019re [the client] looking for us [our team] to create a similar social media post that accomplishes\u2026\u201d<\/p>\n Repurpose<\/strong>: What we do for one client can benefit another. When we take on a new client we should pull what is already working from our other client\u2019s campaigns [templates]. Each client is unique, however, starting from the foundation we know already is effective. When we learn something new that works well, we then implement that on all our other campaigns. Don\u2019t reinvent the wheel. Build and use templates.<\/p>\n Triple-Checked<\/strong>: When anything is created, the original creator should go through and double-check their work. Before it goes live, it should be checked by the creator, the manager, and one more person to ensure everything is intact. When applicable, the client should also be part of the final check so they know that everything is ready. Any written material needs to be proofed for spelling and grammar mistakes.<\/p>\n Track Everything<\/strong>: When in doubt, track it. When you do something on a project, make a note of it. When you put in time for something, create a timesheet. When we’re doing regular things for a client, track it. <\/p>\n Consistent Organization<\/strong>: Our management tools are only as good as we make them. By following standard processes consistently, we can all understand where the project is at. It allows anyone to jump in and work on a project and know what is going on. Speed is necessary for our projects but not at the sacrifice of staying organized.<\/p>\n Be a Finisher<\/strong>: Imagine walking down a street and instead of seeing a \u201cHelp Wanted\u201d sign, you see \u201cFinisher Wanted.\u201d That business is looking for someone that will not only take on work but work until it\u2019s done right. Finding an easy out is not acceptable. Find solutions and opportunities. <\/p>\n Expenditure Limit<\/strong>: In general, if you purchase anything over $200, please review the purchase with the finance manager.<\/p>\n Work Time is Work Time<\/strong>: I first started freelancing when I graduated from college. I was single and lived with several roommates. They were always surprised to see me dressed up in slacks and a collared shirt every morning instead of whatever casual clothes. I did that because it helped me keep in the \u201cwork\u201d mindset. Freelancing by nature allows you to set your own schedule. However, when you\u2019re working, make it work time. Take away distractions and focus on the work on your plate. Binging on your favorite TV shows in the background may sound innocent, but it pulls your focus. <\/p>\n Ensure that Proper Licensing and Releases are Obtained for All Stock Projects<\/strong>: When we purchase assets or materials, make sure the appropriate paperwork is included in the project files.<\/p>\n Dedicate Weekly Time to Continue to Learn<\/strong>: We invest heavily in education tools. I don\u2019t want to dictate a specific learning time. However, I think weekly learning is ideal. Use the tools we have to find ways to improve yourself and your skills. If you find a program that you\u2019d like to participate in, please send a pitch as to why you want to take the course, the cost, and what you\u2019ll achieve.<\/p>\n Be Passionate<\/strong>: Nesshin \u71b1\u5fc3 is a Japanese word that combines the meanings of determination, earnestness, zeal, and devoutness. Mountaineer Alex Lowe said, “The best climber in the world is the one who’s having the most fun.” If you don’t enjoy your work, let’s figure out what changes will help you find your passion.<\/p>\n Practice Appropriate Email Etiquette<\/strong>: We communicate with our clients electronically. Please be conscious of your tone, grammar, spelling, length, and frequency. Our clients should be excited to receive our emails because they contain important and relative information they need. Here\u2019s an email experience <\/a>I had with another company that I\u2019d like us to emulate. In the email she made me feel confident in my purchase decision which made me so delighted I was happy to provide a review.<\/p>\n How We Handle Mistakes<\/strong>: Take responsibility. We don\u2019t blame people, we look at processes. Find the root cause of the problem, fix it, and move on.<\/p>\n