{"id":892,"date":"2022-03-29T12:00:00","date_gmt":"2022-03-29T19:00:00","guid":{"rendered":"https:\/\/socialize-video.local\/?p=892"},"modified":"2024-01-03T23:31:16","modified_gmt":"2024-01-04T06:31:16","slug":"video-marketing-trends-2021","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/video-marketing-trends-2021\/","title":{"rendered":"8 Video Marketing Trends That Will Delight Your Audience in 2021"},"content":{"rendered":"\n
You won\u2019t be able to last in business if you don\u2019t observe the video marketing trends and take advantage of those to gain more customers and popularity. As much as you want to do things your way, that\u2019s just not the right approach if you want to succeed in business. You have to keep up with the industry changes!<\/p>\n\n\n\n
Here are the questions this post will be able to give answers to:<\/p>\n\n\n\n
What are the video marketing trends that will delight your audience in 2021?<\/li>
Is live streaming only for gamers?<\/li>
What type of video will your audience like 100% guaranteed?<\/li>
How can tutorial videos help you and your business?<\/li>
Why do your videos need subtitles?<\/li><\/ol>\n\n\n\n
Let\u2019s get started.<\/p>\n\n\n\n
8 Video Marketing Trends That Will Delight Your Audience in 2021<\/h2>\n\n\n\n
There is nothing constant in the video marketing industry. Every year, there are video marketing trends that pop out of nowhere, and not jumping on the bandwagon will surely result in disappointing figures: low sales, low engagement, and low chance of being seen.<\/p>\n\n\n\n
As a business, your goal should be to find ways to be at the forefront of the game. If you allow your business to be defeated and left out by your competitors, you won’t be able to reach your goals. You don’t want that, and we know that, so we’ll help you delight your audience this year!<\/p>\n\n\n\n
What Are the Video Marketing Trends in 2021?<\/h2>\n\n\n\n
We all know what trends are. Many people don’t want to follow what’s trending and want to continue forging their own unique paths because they believe that if they followed in other people’s footsteps, they wouldn’t be able to get what they really want.<\/p>\n\n\n\n
That’s true, but not always.<\/p>\n\n\n\n
If we talk about marketing, doing what other people are doing can reap more positive results. This is the market we’re talking about. The market is what sets the trend. If the market talks about it loudly and repeatedly, it will become a trend!<\/p>\n\n\n\n<\/figure>\n\n\n\n
Having said that, if you want to capture your target market, you have to also talk about what they are talking about. If you are using videos to market your business, here are the video marketing trends that you shouldn’t miss out on!<\/p>\n\n\n\n
1. Live Streaming<\/h3>\n\n\n\n
Live streaming isn’t just for gamers anymore. Even online sellers are using live videos so they can communicate with their customers in real-time! The good thing about live streaming is that you can do it anywhere you are and you can reach your customers anywhere they are.<\/p>\n\n\n\n
This is especially an amazing way to sell these days considering that the world is dealing with a pandemic. In some countries, people are not allowed to go out, so businesses don’t have any other choice but to close their stores. There are no customers because customers are at home!<\/p>\n\n\n\n
The solution? Sell your products at home via live streaming!<\/p>\n\n\n\n
2. Slow-Motion Videos<\/h3>\n\n\n\n
Sometimes, the only thing you need to do to make your videos awesome and breathtaking is to change the video speed and make them slower than usual. The slow-motion effect is effective in making the video more dramatic, especially if you add in likewise dramatic background music.<\/p>\n\n\n\n
Changing the video speed doesn’t require a video-editing skill. You can do it even if you aren’t a professional video editor.<\/p>\n\n\n\n
3. User-Generated Videos<\/h3>\n\n\n\n
So you don’t know what your audience wants. Here’s the solution: Ask them what they want! The thing about user-generated videos is that your audience will decide what kind of video you will share with them, so they will surely like your videos. You are basically fulfilling their wishes!<\/p>\n\n\n\n<\/figure>\n\n\n\n
Without your customers, your business won’t succeed. That said, your customers should be at the forefront of your mind every time you think about your marketing strategy and your business as a whole. Publishing user-generated videos is perhaps the most straightforward way to delight your audience!<\/p>\n\n\n\n
4. Short Videos<\/h3>\n\n\n\n
Truth be told, people are impatient, so they aren’t interested in watching long videos. Short videos are a thing now. In fact, this year, YouTube just created a section specifically for short videos probably because they saw that people like them.<\/p>\n\n\n\n
But note that short videos aren’t necessarily a short version of a video. They could be stories, which have been existing since 2013.<\/p>\n\n\n\n
Stories are a great way to show your audience what you are up to or share with them some things about your business that they might want to know because creating and publishing stories aren’t time-consuming.<\/p>\n\n\n\n
People don’t expect stories to be of high quality, so no high-end production is needed. So long as they are watchable, that’s enough.<\/p>\n\n\n\n
5. Swipe-to-Buy Video Ads<\/h3>\n\n\n\n
People love convenience, so they love swipe-to-buy video ads. Swipe-to-buy ads are social media video ads but instead of clicking on a button, the audience will have to swipe up. This feature is an Instagram Story feature, but more social media platforms might copy it eventually because it is easier and definitely more enjoyable!<\/p>\n\n\n\n
6. Tutorial Videos<\/h3>\n\n\n\n
Because there are lockdowns all over the world, people are looking for other ways to learn new skills and new knowledge. That’s where tutorial videos come in. It’s not news that the education market has become more digital due to the pandemic. Online classes are actually normal now.<\/p>\n\n\n\n
Is there anything about what you are doing that you think will help your audience? Sharing your skills and knowledge can improve your reputation a great deal because showing people that you know your stuff will make them trust you more! So don’t hesitate to share!<\/p>\n\n\n\n
7. Vlogging<\/h3>\n\n\n\n
Vlogging is not new, but its popularity has increased this year. Vlogging is basically blogging but in video form. Vlogs are usually about lifestyle, but some entrepreneurs do it for their business. Check out Gary Vee’s YouTube channel and you will see a lot of vlogs there.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Many vloggers post their videos to YouTube because people who go to YouTube are more likely to be interested in watching long-form videos that are personal.<\/p>\n\n\n\n
8. Silent Videos<\/h3>\n\n\n\n
Nowadays, a lot of people prefer reading subtitles to hearing what the voiceover says. Some have that preference because they don’t want other people to know what they are watching, but some do it simply because they don’t want to waste time. You see, clicking on the video means leaving the social media feed!<\/p>\n\n\n\n
Adding subtitles isn’t difficult. In fact, you can do it all by yourself through the platform where you will post the video if you don’t want to pay for a video professional to do the work.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
Do you know why no matter how much time you spend creating your business plan, there is still a huge chance that things won’t go according to that plan? There are a lot of reasons for that, but trends are among them. Trends aren’t forever. They always change, and fast!<\/p>\n\n\n\n
Nonetheless, some trends are permanent and eventually become part of the industry. For instance, these video marketing trends became popular in 2021 but we see that video marketers will still use them in the coming years!<\/p>\n\n\n\n
Live streaming<\/li>
Slow-motion videos<\/li>
User-generated videos<\/li>
Short videos<\/li>
Swipe-to-buy video ads<\/li>
Tutorial videos<\/li>
Vlogging<\/li>
Silent videos<\/li><\/ol>\n\n\n\n
Some of these video marketing trends aren’t expensive. You can actually do some of these even without spending any amount! If you want to implement video marketing strategies but don’t know where to start, reach out to us and our awesome team would be glad to help out!<\/p>\n","protected":false},"excerpt":{"rendered":"
You won\u2019t be able to last in business if you don\u2019t observe the video marketing trends and take advantage of those to gain more customers and popularity. As much as you want to do things your way, that\u2019s just not the right approach if you want to succeed in business. You have to keep up […]<\/p>\n","protected":false},"author":1,"featured_media":1209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[127,90,96,128,88],"yoast_head":"\n
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