{"id":736,"date":"2022-03-22T12:00:23","date_gmt":"2022-03-22T19:00:23","guid":{"rendered":"https:\/\/socialize-video.local\/?p=736"},"modified":"2024-01-03T23:31:21","modified_gmt":"2024-01-04T06:31:21","slug":"videos-can-improve-your-online-presence","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/videos-can-improve-your-online-presence\/","title":{"rendered":"Videos Can Improve Your Online Presence and Here’s How"},"content":{"rendered":"\n
In this digital age, businesses should pay more attention to their online presence because people use the internet for many things, including getting to know a company or a product. Videos can improve your online presence a great deal in no time, so video marketing should be something you should try out!<\/p>\n\n\n\n
Here are the questions we\u2019ll answer through this post:<\/p>\n\n\n\n
\n
How can videos improve your online presence?<\/li>\n\n\n\n
Why are videos better than static graphics?<\/li>\n\n\n\n
How can you use videos to earn your customers\u2019 trust?<\/li>\n\n\n\n
Why should you use video testimonials?<\/li>\n<\/ol>\n\n\n\n
Let\u2019s get started.<\/p>\n\n\n\n
Videos Can Improve Your Online Presence<\/h2>\n\n\n\n
You stopped seeing results from your marketing efforts, so you\u2019re looking for another way. You\u2019ve heard of video marketing and are wondering how videos can improve your online presence. We\u2019ll tell you how.<\/p>\n\n\n\n
Gone are the days when running just any ad on social media could surely make an impact on your business. Now, people have become pickier and the competition has become stronger.<\/p>\n\n\n\n
If you don\u2019t do something different, you\u2019re just \u201cone of them\u201d in the eyes of the consumers.<\/p>\n\n\n\n
As clich\u00e9 as this may sound, you have to stand out to be seen. You won\u2019t be able to make the audience hooked if you will use the old and outdated methods. You have to outplay your opponents!<\/p>\n\n\n\n
You can do that with videos.<\/p>\n\n\n\n
How Can Videos Improve Your Online Presence?<\/h2>\n\n\n\n
That\u2019s what all businesses want: to be one of the best in the industry. Everyone wants to be the business customers go to when they need help with something or when they want something. But not everyone can be that business.<\/p>\n\n\n\n
Being the go-to for a particular service or product requires trust. That is, in order for you to be the first business consumers think of when they think of something, you should give them the impression that you are reliable and thus worthy of being trusted.<\/p>\n\n\n\n<\/figure>\n\n\n\n
You have to show them that you know what you are doing, you provide value, you don\u2019t have ulterior motives, people have a lot of good things to say about you and your business, and you are not like the rest.<\/p>\n\n\n\n
Here\u2019s how videos can improve your online presence.<\/p>\n\n\n\n
1. Videos Can Make You Stand Out Because Your Competitors Don\u2019t Use Them<\/h3>\n\n\n\n
Not all businesses use videos for their business and the reason is simple: because they don\u2019t know that videos can improve their online presence. Video marketing has been in the world for many years but it started to become popular just recently.<\/p>\n\n\n\n
Most businesses of today are used to using graphic ads for their marketing campaigns and aren\u2019t open to trying out other methods yet. If you want to capture a larger market and grow your customer base in no time, you have to act now and move faster than them!<\/p>\n\n\n\n
It might be too late if you save it for later.<\/p>\n\n\n\n
2. You Can Easily Achieve Your Goals Because Video Ads Are Measurable<\/h3>\n\n\n\n
You will have a hard time knowing how many people have seen your ad if the ad is static, so it will be hard for you to know whether to keep on going or to pivot. It is easier to stick to a particular strategy or change directions if you know the numbers. <\/p>\n\n\n\n<\/figure>\n\n\n\n
Video ads are measurable. You will know how many people have watched the ads because the platform tells you. Video ads perform differently. If you want to know what kind of video ad performs the best, do A\/B testing and you should find the answer in a few days.<\/p>\n\n\n\n
3. You Can Show Your Expertise by Regularly Publishing Videos That Give Value and Answer Questions<\/h3>\n\n\n\n
You can publish videos of yourself talking about things that your audience might want to know about your business or your industry, or explainer videos aiming at educating them about topics related to your products or services.<\/p>\n\n\n\n
We know that learning is boring to most people, but videos are a great way to educate your audience because they can make learning interesting and enjoyable. If you give your audience informative and engaging content, they will want to watch your content more.<\/p>\n\n\n\n
4. Video Testimonials Are More Effective Because People Connect to People<\/h3>\n\n\n\n
It\u2019s difficult to connect and relate to anything that doesn\u2019t move, and that\u2019s the simple reason why video testimonials are more effective than written ones if you want to show people that people have a lot of good things to say about you.<\/p>\n\n\n\n<\/figure>\n\n\n\n
With video testimonials, people are sure that the reviews aren\u2019t fake because they see that real people are talking. No one wants to ruin his or her reputation, so anyone who makes video testimonials must be telling the truth.<\/p>\n\n\n\n
5. You Can Share What Happens Behind the Scenes Through Videos<\/h3>\n\n\n\n
Transparency can make your audience trust you more, so that\u2019s something that you shouldn\u2019t turn a blind eye to. You don\u2019t have to share the \u201csecret recipes,\u201d but if it won\u2019t hurt your business, share a little bit of what happens behind the scenes\u2014and much better if through videos.<\/p>\n\n\n\n
There are many platforms that allow you to do that, such as Instagram, Facebook, Snapchat, YouTube, and others that have story features. You don\u2019t have to make the videos beautiful. You just have to be real.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
The effectiveness of a marketing strategy may depend on the marketing goals and the business, but we can\u2019t deny that video marketing is one of the most effective in a lot of aspects.<\/p>\n\n\n\n
People are becoming more and more into watching videos. A huge percentage of people who use their phones every day spend a lot of hours watching videos, so it\u2019s such a shame if you don\u2019t take advantage of that opportunity and use it to achieve your business goals fast.<\/p>\n\n\n\n
Here are a few things you should keep in mind:<\/p>\n\n\n\n
\n
Not all businesses use videos for their business, so you will stand out if you use them.<\/li>\n\n\n\n
You can measure video ads, so you will know in a short period if there\u2019s a need for you to change your strategy.<\/li>\n\n\n\n
You can show your expertise better with videos.<\/li>\n\n\n\n
Video testimonials are more effective than written reviews because people see and hear people.<\/li>\n\n\n\n
You can share what happens behind the scenes in a lot of ways, but videos can make your audience feel more engaged because they see movements.<\/li>\n<\/ol>\n\n\n\n
You might be thinking, when is the best time to work on a video marketing strategy? One thing is for sure: If you don\u2019t work on it now, it might be too late for you later!<\/p>\n","protected":false},"excerpt":{"rendered":"
In this digital age, businesses should pay more attention to their online presence because people use the internet for many things, including getting to know a company or a product. Videos can improve your online presence a great deal in no time, so video marketing should be something you should try out! Here are the […]<\/p>\n","protected":false},"author":1,"featured_media":2919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,28,120],"tags":[79,108,109,90,88,107],"yoast_head":"\n
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![\"Videos](\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/09\/Videos-Can-Improve-Your-Online-Presence-and-Heres-How-1-1024x682.jpg\")
<\/figure>\n\n\n\n![\"Videos](\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/09\/Videos-Can-Improve-Your-Online-Presence-and-Heres-How-2-1024x678.jpg\")
<\/figure>\n\n\n\n![\"Videos](\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/09\/Videos-Can-Improve-Your-Online-Presence-and-Heres-How-3-1024x764.jpg\")
<\/figure>\n\n\n\n