{"id":732,"date":"2022-03-15T12:00:04","date_gmt":"2022-03-15T19:00:04","guid":{"rendered":"https:\/\/socialize-video.local\/?p=732"},"modified":"2024-01-03T23:31:27","modified_gmt":"2024-01-04T06:31:27","slug":"why-video-testimonials-are-more-powerful","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/why-video-testimonials-are-more-powerful\/","title":{"rendered":"Why Video Testimonials Are More Powerful Than Written Reviews"},"content":{"rendered":"\n

Many consumers research a product or business before they associate themselves with it. If you want more customers, video testimonials are more powerful than written reviews, so add video testimonials to the online platforms you own!<\/p>\n\n\n\n

This post contains useful information about video testimonials. Here are the questions you will find the answers to by the end of the post:<\/p>\n\n\n\n

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  1. Why are video testimonials more powerful than written reviews?<\/li>\n\n\n\n
  2. Why are video testimonials more convincing?<\/li>\n\n\n\n
  3. Can you fake video testimonials?<\/li>\n\n\n\n
  4. How can you request video testimonials from your customers?<\/li>\n\n\n\n
  5. What should you do if your customers don\u2019t have time for video testimonials?<\/li>\n\n\n\n
  6. Where should you put video testimonials?<\/li>\n<\/ol>\n\n\n\n

    Let\u2019s get started.<\/p>\n\n\n\n

    Why Video Testimonials Are More Powerful Than Written Reviews<\/h2>\n\n\n\n

    Let’s talk about why video testimonials are more powerful than written reviews.<\/p>\n\n\n\n

    There are a lot of factors that affect consumers\u2019 purchasing decisions, and among them are testimonials. It\u2019s not surprising. People are more likely to trust businesses that other people trust. If people are saying good things about the business, then they will wonder why.<\/p>\n\n\n\n

    That\u2019s a no-brainer. People care about other people’s opinions, so if you care about your reputation, then you must be careful about how you treat your customers. One bad comment can have a huge negative impact on your business, especially if the person who commented is influential.<\/p>\n\n\n\n

    \"Why<\/figure>\n\n\n\n

    Written testimonials are more common because it doesn\u2019t take too long to write them up. They have an impact, and that impact can be huge. However, some people have doubts: What if those testimonials are all made up?<\/p>\n\n\n\n

    How Powerful Are Video Testimonials?<\/h3>\n\n\n\n

    We\u2019re not saying that all written testimonials are ingenuine or came from people who don\u2019t exist, but we can\u2019t deny that there really are some that are fake, probably written by bots or by the employees of the company.<\/p>\n\n\n\n

    If you want to separate yourself from them, you have to do something different. How can you be different? Use video testimonials!<\/p>\n\n\n\n

    Video testimonials are more powerful and the reason is obvious: Your audience sees that the words come from real people. 93% of consumers care about other people\u2019s experience with your business<\/a> and take it into consideration before they purchase (or not purchase).<\/p>\n\n\n\n

    Videos are effective in affecting people on a deeper level because they can be as intense as you want them to be. Add dramatic background music to the video and your audience will start to feel emotional and be hooked a few seconds in.<\/p>\n\n\n\n

    \"Why<\/figure>\n\n\n\n

    Plus, it is easier to relate to people whom we see and hear. Even though written testimonials (or most of them) are written by people, it is just difficult to connect with the reviewers if the only things that we see are their pictures and their names.<\/p>\n\n\n\n

    On top of that, consumers don\u2019t like reading but it\u2019s not because they are lazy (although that could be the case for some). According to a study, consumers only remember 10% of what they read<\/a>. That is far less than what they will remember when they watch, which is 95% of the content.<\/p>\n\n\n\n

    With all the being said, here are the reasons why video testimonials are powerful and can make a huge positive difference to how your customers see you:<\/p>\n\n\n\n