{"id":720,"date":"2022-02-08T12:00:36","date_gmt":"2022-02-08T19:00:36","guid":{"rendered":"https:\/\/socialize-video.local\/?p=720"},"modified":"2024-01-03T23:32:07","modified_gmt":"2024-01-04T06:32:07","slug":"what-is-video-marketing","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/what-is-video-marketing\/","title":{"rendered":"What Is Video Marketing and How Can It Grow Your Business?"},"content":{"rendered":"\n

So, what is video marketing and how can it grow your business? Basically, video marketing is the type of marketing that is focused on videos. Whether you want to promote your business, your products, or yourself, in video marketing, you do it with videos. Simple.<\/p>\n\n\n\n

If you want to get to know video marketing on a much deeper level, in this post, we\u2019ll tackle these questions:<\/p>\n\n\n\n

  1. What is video marketing?<\/li>
  2. Why is video marketing important?<\/li>
  3. How can video marketing grow your business?<\/li><\/ol>\n\n\n\n

    We will also share a story about a mortgage consultant whose popularity has increased due to video marketing!<\/p>\n\n\n\n

    Let\u2019s get started.<\/p>\n\n\n\n

    What Is Video Marketing?<\/h2>\n\n\n\n

    We see videos everywhere online but not all of us know what video marketing is and why businesses do it, so that\u2019s what we\u2019re going to talk about here. So, what is video marketing and how can it grow your business?<\/p>\n\n\n\n

    Video marketing isn\u2019t something that\u2019s hard to understand. In fact, it is a no-brainer: Video marketing is marketing using videos. It is used by businesses to communicate with their audience better by stimulating their senses.<\/p>\n\n\n\n

    It will be difficult for businesses to reach their goals if they don\u2019t help their audience know and understand who they are, what they do, and what they have to offer.<\/p>\n\n\n\n

    Businesses also have to set themselves apart from their competitors so that consumers love them more, and they won\u2019t be able to do that if they don\u2019t execute unique strategies that capture attention.<\/p>\n\n\n\n

    \"What<\/figure>\n\n\n\n

    It\u2019s not easy to be unique these days because all ideas seem to have been utilized, but just because it\u2019s not easy doesn\u2019t mean that it\u2019s not possible. It\u2019s possible to be different, especially with video marketing.<\/p>\n\n\n\n

    There isn\u2019t one video marketing. You could post videos to social media if you want to keep your audience engaged and grow your audience base. There are 3.78 billion social media users<\/a> and you could make some of them part of your community through videos!<\/p>\n\n\n\n

    If your goal is to be popular, however, you could also start a YouTube channel and publish videos regularly. 62% of businesses post videos to YouTube as part of their marketing.<\/a> Make the titles SEO-friendly if you want to rank.<\/p>\n\n\n\n

    If budget isn\u2019t a problem and you are looking to reach more people, you could consider television ads. Television ads are good if your target audience is part of older generations. That\u2019s also part of video marketing.<\/p>\n\n\n\n

    The point is, video marketing isn\u2019t social media ads or YouTube videos. It is social media ads AND YouTube videos, and many more!<\/p>\n\n\n\n

    Why Is Video Marketing Important?<\/h3>\n\n\n\n

    Marketing is important for all businesses because it is the key to getting their message out there. But what makes video marketing stand out is that it can make the audience more hooked compared to other types of marketing.<\/p>\n\n\n\n

    Not all businesses use videos to promote themselves or to communicate with their audience. Of all the businesses in the world, 86% use video marketing.<\/a> If you don\u2019t use video marketing, you\u2019ve already lost even before the battle begins!<\/p>\n\n\n\n

    \"What<\/figure>\n\n\n\n

    There are a lot of ads everywhere and, truth be told, people are now tired of it because most of them are just the same. That\u2019s the reason why you should aim to be different. If you will do it the way others do it, people will treat you the way they treat others.<\/p>\n\n\n\n

    You have to be better than your competitors. You have to stand out.<\/p>\n\n\n\n

    You have to avoid beating around the bush and give them what they want right away. If you aren\u2019t putting clear messages out there, people will have a lot of questions and, worse, they won\u2019t know who you are.<\/p>\n\n\n\n

    You have to communicate your messages clearer so people understand you better. You have to speak louder so they can hear you. You have to be creative and amaze them so you get in front of them.<\/p>\n\n\n\n

    That\u2019s all possible with video marketing.<\/p>\n\n\n\n

    How Can Video Marketing Grow Your Business?<\/h3>\n\n\n\n

    Consumers base their purchasing decisions mostly on their emotions, which is why they are more focused on the benefits than the features of a product. Videos can stimulate all the senses in the body, including emotions.<\/p>\n\n\n\n

    Images are purely visual. There\u2019s nothing more than meets the eye. Videos, on the other hand, are also visual but there are other elements in them that make them more powerful, such as the music, the voiceover, the movements, the effects, and the story.<\/p>\n\n\n\n

    Given that, compared to images, you will be able to communicate your messages and tell your stories better through videos because all the video elements conspire to make them clearer.<\/p>\n\n\n\n

    How Video Marketing Helped a Mortgage Consultant<\/h2>\n\n\n\n

    We had a client before that was able to experience tremendous growth by simply uploading video content on a regular basis to social media.<\/p>\n\n\n\n

    We know how complex the mortgage industry is. Tom Stone, a mortgage consultant and the client we\u2019re talking about, decided to share videos aiming to answer questions about the mortgage industry to help his audience understand it better.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    It wasn\u2019t his intent to be popular, but when he started publishing content, he started receiving calls from a lot of people across the United States.<\/p>\n\n\n\n

    He was able to increase his lead generation and referrals, and he even became part of the Top 1% of mortgage originators in the United States!<\/p>\n\n\n\n

    What\u2019s more, the videos he\u2019s been publishing have been helping him become more efficient. Instead of answering all the questions he\u2019s getting, he\u2019s referencing videos!<\/p>\n\n\n\n

    You can read the full story here.<\/a><\/p>\n\n\n\n

    Conclusion<\/h2>\n\n\n\n

    Almost all people on Earth have social media, so it\u2019s unquestionably one of the best online platforms to post videos to.<\/p>\n\n\n\n

    But there are around 2 billion YouTube users, which is over 50% of social media users, so that\u2019s also a great platform for video marketing, especially if you prefer digital marketing to traditional marketing (which is quite expensive).<\/p>\n\n\n\n

    In fact, there are lots of videos on YouTube aiming to educate people, so it is now considered a search engine<\/a>. Search for \u201cvideo marketing\u201d there and you will see millions of videos about it.<\/p>\n\n\n\n

    Having said that, we can\u2019t deny that video is the future. Years from now, videos will dominate the digital world and they will become more powerful than ever. If you don\u2019t want to be left out when it happens, start posting videos now!<\/p>\n","protected":false},"excerpt":{"rendered":"

    So, what is video marketing and how can it grow your business? Basically, video marketing is the type of marketing that is focused on videos. Whether you want to promote your business, your products, or yourself, in video marketing, you do it with videos. Simple. 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