{"id":563,"date":"2021-01-20T13:00:00","date_gmt":"2021-01-20T20:00:00","guid":{"rendered":"https:\/\/socialize-video.local\/?p=563"},"modified":"2024-01-03T23:33:54","modified_gmt":"2024-01-04T06:33:54","slug":"basinger-cpa-landing-page-videos","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/","title":{"rendered":"Basinger CPA: How Smart Video Production Can Save Your Business Time (&#038; Money!) in the Long Run"},"content":{"rendered":"<p><em>What\u2019s one thing that CPAs don\u2019t have much of during tax season? If you guessed \u201cspare time\u201d you\u2019d probably be right! Here\u2019s how we helped Basinger CPA launch a successful new line of landing page videos, all while saving them time and energy.<\/em><\/p>\n<p>When it comes to video production, many businesses fixate solely on the quality of the video \u2013 which is important, of course! Creating professional, high-quality videos is one of our top priorities &#8211; but it\u2019s also only one piece of the equation for a successful and efficient video campaign. Choosing an inexperienced video producer can end up costing you much more time and money than you\u2019d expect. Using our recent experience with Basinger CPA, we\u2019ll demonstrate how we can help you maximize and streamline your video production in order to achieve the dynamic results you\u2019re seeking for your business.Recently, Brian from Basinger CPA approached us with a particular marketing goal in mind: to create specific videos targeted to each of their fastest-growing industries in order to showcase the range of their services. Like any forward-thinking company, Basinger CPA studied its growing client list to identify and prioritize clients in burgeoning industries \u2013 in their case, dental, veterinary, and digital agencies. Their goal was to convert traffic to leads on their landing pages, a service we were happy to provide for them. But here\u2019s the thing \u2013 these CPAs were also about to launch into the busiest season of their year: tax season. Fortunately, using smart video production we were able to create videos for their target audiences while also streamlining the video production process, saving Basinger CPA precious time and energy.So how did we do it? First, we worked with Brian to help organize his message so that he was showcasing his services well, and recorded a generic introduction built around that message. Then, we filmed the opening sentence of the video a few more times, narrowing the message so that each video could highlight the specific industries Basinger CPA was hoping to target.&nbsp;<\/p>\n<p>The result? Not only did Brian get key videos covering each of his three services areas (CFO Services, CPA Services, &amp; Tax Planning Services), but each service area also had a version specific to each target industry.&nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"582\" width=\"940\" data-init-width=\"1920\" height=\"529\" data-init-height=\"1080\" title=\"Compilation Video Thumbnail 2\" loading=\"lazy\" src=\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/02\/Compilation-Video-Thumbnail-2.jpg\" data-width=\"940\" data-height=\"529\" style=\"\"><\/span><\/p>\n<p>To watch the full versions of Basinger CPA\u2019s landing page videos (generic versions), see below.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"584\" width=\"303\" data-init-width=\"1920\" height=\"171\" data-init-height=\"1080\" title=\"CFO Thumbnail 2\" loading=\"lazy\" src=\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/02\/CFO-Thumbnail-2.jpg\" data-width=\"303\" data-height=\"171\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"586\" width=\"303\" data-init-width=\"1920\" height=\"171\" data-init-height=\"1080\" title=\"CPA Thumbnail 2\" loading=\"lazy\" src=\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/02\/CPA-Thumbnail-2.jpg\" data-width=\"303\" data-height=\"171\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"587\" width=\"303\" data-init-width=\"1920\" height=\"171\" data-init-height=\"1080\" title=\"Tax Planning Thumbnail 2\" loading=\"lazy\" src=\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/02\/Tax-Planning-Thumbnail-2.jpg\" data-width=\"303\" data-height=\"171\"><\/span><\/p>\n<p>The key to maximizing your video production is to find a video production partner who thinks through the production process so that you don\u2019t have to. Yes, you could probably find someone willing to produce your videos at a cheaper cost \u2013 but what they lack is the experience we offer, with these time-saving techniques and strategies.<\/p>\n<p>We recognize that your time is valuable. Start planning out your next video by&nbsp;<a href=\"https:\/\/socialize.flywheelsites.com\/scheduler\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">scheduling a scripting session<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s one thing that CPAs don\u2019t have much of during tax season? If you guessed \u201cspare time\u201d you\u2019d probably be right! Here\u2019s how we helped Basinger CPA launch a successful new line of landing page videos, all while saving them time and energy. When it comes to video production, many businesses fixate solely on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[41,42,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Basinger CPA: How Smart Video Production Can Save Your Business Time (&amp; Money!) in the Long Run - Socialize Video<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basinger CPA: How Smart Video Production Can Save Your Business Time (&amp; Money!) in the Long Run - Socialize Video\" \/>\n<meta property=\"og:description\" content=\"What\u2019s one thing that CPAs don\u2019t have much of during tax season? If you guessed \u201cspare time\u201d you\u2019d probably be right! Here\u2019s how we helped Basinger CPA launch a successful new line of landing page videos, all while saving them time and energy. When it comes to video production, many businesses fixate solely on the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Socialize Video\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-20T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T06:33:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/\",\"url\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/\",\"name\":\"Basinger CPA: How Smart Video Production Can Save Your Business Time (& Money!) in the Long Run - Socialize Video\",\"isPartOf\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg\",\"datePublished\":\"2021-01-20T20:00:00+00:00\",\"dateModified\":\"2024-01-04T06:33:54+00:00\",\"author\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/20ae6c1dd9fd83b4497957eba9f40ef9\"},\"breadcrumb\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#primaryimage\",\"url\":\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg\",\"contentUrl\":\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg\",\"width\":1400,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/socialize.flywheelsites.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Basinger CPA: How Smart Video Production Can Save Your Business Time (&#038; Money!) in the Long Run\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/#website\",\"url\":\"https:\/\/socialize.flywheelsites.com\/\",\"name\":\"Socialize Video\",\"description\":\"Social Media Video Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialize.flywheelsites.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/20ae6c1dd9fd83b4497957eba9f40ef9\",\"name\":\"Jeff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/79fad7fb21eb02f492a520036547c43d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/79fad7fb21eb02f492a520036547c43d?s=96&d=mm&r=g\",\"caption\":\"Jeff\"},\"sameAs\":[\"http:\/\/socialize.flywheelsites.com\"],\"url\":\"https:\/\/socialize.flywheelsites.com\/author\/jeff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Basinger CPA: How Smart Video Production Can Save Your Business Time (& Money!) in the Long Run - Socialize Video","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/","og_locale":"en_US","og_type":"article","og_title":"Basinger CPA: How Smart Video Production Can Save Your Business Time (& Money!) in the Long Run - Socialize Video","og_description":"What\u2019s one thing that CPAs don\u2019t have much of during tax season? If you guessed \u201cspare time\u201d you\u2019d probably be right! Here\u2019s how we helped Basinger CPA launch a successful new line of landing page videos, all while saving them time and energy. When it comes to video production, many businesses fixate solely on the [&hellip;]","og_url":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/","og_site_name":"Socialize Video","article_published_time":"2021-01-20T20:00:00+00:00","article_modified_time":"2024-01-04T06:33:54+00:00","og_image":[{"width":1400,"height":600,"url":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg","type":"image\/jpeg"}],"author":"Jeff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/","url":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/","name":"Basinger CPA: How Smart Video Production Can Save Your Business Time (& Money!) in the Long Run - Socialize Video","isPartOf":{"@id":"https:\/\/socialize.flywheelsites.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#primaryimage"},"image":{"@id":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg","datePublished":"2021-01-20T20:00:00+00:00","dateModified":"2024-01-04T06:33:54+00:00","author":{"@id":"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/20ae6c1dd9fd83b4497957eba9f40ef9"},"breadcrumb":{"@id":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#primaryimage","url":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg","contentUrl":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2021\/01\/Basinger-Banner.jpg","width":1400,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/socialize.flywheelsites.com\/basinger-cpa-landing-page-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/socialize.flywheelsites.com\/"},{"@type":"ListItem","position":2,"name":"Basinger CPA: How Smart Video Production Can Save Your Business Time (&#038; Money!) in the Long Run"}]},{"@type":"WebSite","@id":"https:\/\/socialize.flywheelsites.com\/#website","url":"https:\/\/socialize.flywheelsites.com\/","name":"Socialize Video","description":"Social Media Video Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialize.flywheelsites.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/20ae6c1dd9fd83b4497957eba9f40ef9","name":"Jeff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/79fad7fb21eb02f492a520036547c43d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79fad7fb21eb02f492a520036547c43d?s=96&d=mm&r=g","caption":"Jeff"},"sameAs":["http:\/\/socialize.flywheelsites.com"],"url":"https:\/\/socialize.flywheelsites.com\/author\/jeff\/"}]}},"_links":{"self":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts\/563"}],"collection":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/comments?post=563"}],"version-history":[{"count":10,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts\/563\/revisions"}],"predecessor-version":[{"id":641,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts\/563\/revisions\/641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/media?parent=563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/categories?post=563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/tags?post=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}