{"id":3128,"date":"2023-11-10T20:42:41","date_gmt":"2023-11-11T03:42:41","guid":{"rendered":"https:\/\/socialize-video.local\/?p=3128"},"modified":"2024-04-13T21:12:20","modified_gmt":"2024-04-14T04:12:20","slug":"innovative-custom-jewelry-case-study-growth-through-social-distribution","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/","title":{"rendered":"Innovative Custom Jewelry Case Study: Growth Through Social Distribution"},"content":{"rendered":"

Over his career as a jeweler, Micah honed the skill of crafting exquisite one-of-a-kind pieces, yet, he found himself struggling to effectively communicate his story and the value of his work in a highly competitive market. <\/p>\n

Micah was faced with two challenges, not only did he need a video production partner that understood his target audience, but he also required one capable of showcasing his customer jewelry services in an authentic and artistic manner. Most production companies he met were primarily focused on creating polished commercials and wedding videos, far from the niche, artisanal narrative he wanted to convey.<\/p>\n

As Micah fully realized the potential of video to connect with customers on a deeper level \u2014 provided they were thoughtfully crafted \u2014 he did not have the necessary expertise. With a desire to further drive his business to the top and to find a true marketing partner, he searched for the one who could bridge the gap between his decades of jewelry expertise and the art of engaging storytelling through video. <\/p>\n

The conclusion of Micah\u2019s search was finding us, Socialize Video! Our collaborative efforts bore fruit in the form of a captivating video series introducing Micah\u2019s personalized jewelry services to his market. Our experts crafted highly engaging scripts tailored to connect emotionally with his target customer base. Our production crew captured Micah designing beautiful custom pieces in his workshop. The polished videos authentically conveyed his passion and expertise.<\/p>\n

Performance at a Glance<\/strong><\/h1>\n

Our seasoned team of experts meticulously crafted scripts that emotionally resonated with his specific customer base. The resulting videos not only showcased his passion but also conveyed his expertise.<\/p>\n

Let\u2019s take a look at the performance of the campaigns we launched to make this possible:<\/p>\n

The reel published back on August 14th, called \u201cBecause Bling is Your Thing,\u201d created a steady increase in the reach in only a matter of days, which skyrocketed to 2,521 people for the month of August 2023.<\/p>\n

\"\"<\/span><\/p>\n

Short and straightforward social media copy works best for Innovative Custom Jewelry. Take a look at our reel posted on Facebook.<\/p>\n

Additionally, our short-form videos as YouTube ads launched between August 1 – 31, 2023, delivered great numbers. The video called \u201cGolden Memories\u201d has reached 7,784 impressions\u2014which means it\u2019s the number of times the video was shown to a number of unique viewers. The \u201cBlack Jewelry That Matches Any Classic Outfit,\u201d comes in second place for the highest number of impressions with a whopping 6,447 and has been viewed 3,169 times. <\/p>\n

\"\"<\/span><\/p>\n

Soft-selling is more effective.<\/p>\n

In only a month, these organic videos have already matched or are neck-and-neck with the performance of some of our paid campaigns as well. Our data shows that the organic Facebook reach for August 2023 was 5,136, very close to our paid reach at 5,868.<\/p>\n

\"\"<\/span><\/p>\n

Not sold on the idea that video can propel you to greater heights? No problem, we\u2019ll let data do the talking. Our data shows that from February 2023 to April 2023, the page\u2019s reach had a steady increase at 1.92%. Don\u2019t let the number fool you, as a matter of fact, it shows that it never dipped nor dropped but only kept going up.<\/p>\n

\"\"<\/span><\/p>\n

2023 April Performance<\/p>\n

The videos struck a chord with their viewers because they were carefully tailored to align with Micah\u2019s customers. The strategic narrative directly addressed their desire for one-of-a-kind jewelry and appreciation for craftsmanship. It was all about capturing Micah\u2019s authenticity and passion on screen. Our success capturing these feelings built an emotional connection with audiences that stale and generic marketing campaigns could not replicate.<\/p>\n

Results Matter<\/h2>\n

In just eight months after launching the strategic video marketing program on social media and his website, Micah saw conversions and revenue growth of over 60% by expanding the visibility of his varied offerings.<\/p>\n

Digital ads helped drive traffic and expanded the reach of the videos within his community. Many who discovered Innovative Custom Jewelry through the videos found themselves wanting to hire Micah to create a custom piece for them (or for a gift). In the end, the key to success lay in the art of crafting compelling videos that specifically aligned with Micah\u2019s audience, paired with high-quality editing. Each piece of content was created with as much care as his jewelry designs.<\/p>\n

Impressed with the videos done, Micah noted that he never realized the untapped potential of video marketing until we were working together. We showed him that working with us is as simple as just getting started, and once the ball was rolling, he mentioned that he wished he had done this years ago. <\/p>\n

Work With Us<\/h2>\n

The value we provided (and continue to provide!) Innovative Custom Jewelry speaks for itself. We are proud to have positioned Micah to showcase his business in the best light possible, crafting masterful content that his customers adored. He has now become the go-to name in custom jewelry, not only in his community, but also in adjacent communities. <\/p>\n

Work with us and we\u2019ll make the perfect video marketing content that takes your business to the next level. Our team of experts covers all aspects of video marketing, from concept to production, ensuring visually stunning videos that fit your budget. We prioritize strong client relationships, functioning as an extension of your team by understanding your brand and objectives. Choose us to boost your brand, drive conversions, and engage your audience. We\u2019ll be your trusted partner for success! <\/p>\n","protected":false},"excerpt":{"rendered":"

Over his career as a jeweler, Micah honed the skill of crafting exquisite one-of-a-kind pieces, yet, he found himself struggling to effectively communicate his story and the value of his work in a highly competitive market.  Micah was faced with two challenges, not only did he need a video production partner that understood his target […]<\/p>\n","protected":false},"author":34,"featured_media":3993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,26,335],"tags":[288,361,80,146,354],"yoast_head":"\nInnovative Custom Jewelry Case Study: Growth Through Social Distribution - Socialize Video<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative Custom Jewelry Case Study: Growth Through Social Distribution - Socialize Video\" \/>\n<meta property=\"og:description\" content=\"Over his career as a jeweler, Micah honed the skill of crafting exquisite one-of-a-kind pieces, yet, he found himself struggling to effectively communicate his story and the value of his work in a highly competitive market.  Micah was faced with two challenges, not only did he need a video production partner that understood his target […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Socialize Video\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-11T03:42:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-14T04:12:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1437\" \/>\n\t<meta property=\"og:image:height\" content=\"803\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roxanne Aguacito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roxanne Aguacito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/\",\"url\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/\",\"name\":\"Innovative Custom Jewelry Case Study: Growth Through Social Distribution - Socialize Video\",\"isPartOf\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png\",\"datePublished\":\"2023-11-11T03:42:41+00:00\",\"dateModified\":\"2024-04-14T04:12:20+00:00\",\"author\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/4fc8c67125a97ef75303528488ebd0c5\"},\"breadcrumb\":{\"@id\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#primaryimage\",\"url\":\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png\",\"contentUrl\":\"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png\",\"width\":1437,\"height\":803},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/socialize.flywheelsites.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovative Custom Jewelry Case Study: Growth Through Social Distribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/#website\",\"url\":\"https:\/\/socialize.flywheelsites.com\/\",\"name\":\"Socialize Video\",\"description\":\"Social Media Video Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialize.flywheelsites.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/4fc8c67125a97ef75303528488ebd0c5\",\"name\":\"Roxanne Aguacito\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c30e5fc236721d774e9059f7493310a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c30e5fc236721d774e9059f7493310a?s=96&d=mm&r=g\",\"caption\":\"Roxanne Aguacito\"},\"url\":\"https:\/\/socialize.flywheelsites.com\/author\/roxanne-aguacitogmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovative Custom Jewelry Case Study: Growth Through Social Distribution - Socialize Video","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/","og_locale":"en_US","og_type":"article","og_title":"Innovative Custom Jewelry Case Study: Growth Through Social Distribution - Socialize Video","og_description":"Over his career as a jeweler, Micah honed the skill of crafting exquisite one-of-a-kind pieces, yet, he found himself struggling to effectively communicate his story and the value of his work in a highly competitive market.  Micah was faced with two challenges, not only did he need a video production partner that understood his target […]","og_url":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/","og_site_name":"Socialize Video","article_published_time":"2023-11-11T03:42:41+00:00","article_modified_time":"2024-04-14T04:12:20+00:00","og_image":[{"width":1437,"height":803,"url":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png","type":"image\/png"}],"author":"Roxanne Aguacito","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Roxanne Aguacito","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/","url":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/","name":"Innovative Custom Jewelry Case Study: Growth Through Social Distribution - Socialize Video","isPartOf":{"@id":"https:\/\/socialize.flywheelsites.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#primaryimage"},"image":{"@id":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png","datePublished":"2023-11-11T03:42:41+00:00","dateModified":"2024-04-14T04:12:20+00:00","author":{"@id":"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/4fc8c67125a97ef75303528488ebd0c5"},"breadcrumb":{"@id":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#primaryimage","url":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png","contentUrl":"https:\/\/socialize.flywheelsites.com\/wp-content\/uploads\/2023\/11\/Screen-Shot-2024-02-28-at-11.33.07.png","width":1437,"height":803},{"@type":"BreadcrumbList","@id":"https:\/\/socialize.flywheelsites.com\/innovative-custom-jewelry-case-study-growth-through-social-distribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/socialize.flywheelsites.com\/"},{"@type":"ListItem","position":2,"name":"Innovative Custom Jewelry Case Study: Growth Through Social Distribution"}]},{"@type":"WebSite","@id":"https:\/\/socialize.flywheelsites.com\/#website","url":"https:\/\/socialize.flywheelsites.com\/","name":"Socialize Video","description":"Social Media Video Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialize.flywheelsites.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/4fc8c67125a97ef75303528488ebd0c5","name":"Roxanne Aguacito","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialize.flywheelsites.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1c30e5fc236721d774e9059f7493310a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c30e5fc236721d774e9059f7493310a?s=96&d=mm&r=g","caption":"Roxanne Aguacito"},"url":"https:\/\/socialize.flywheelsites.com\/author\/roxanne-aguacitogmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts\/3128"}],"collection":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/comments?post=3128"}],"version-history":[{"count":10,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts\/3128\/revisions"}],"predecessor-version":[{"id":4032,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/posts\/3128\/revisions\/4032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/media\/3993"}],"wp:attachment":[{"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/media?parent=3128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/categories?post=3128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialize.flywheelsites.com\/wp-json\/wp\/v2\/tags?post=3128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}