While \u201cUnderstanding your Goals\u201d and \u201cSetting a Topic\u201d may seem similar, they are completely different. Setting a topic is important because it lays the foundation for your video\u2019s direction and impact. <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n At the end of (or beginning<\/em>) your video, include a strong and clear call-to-action (CTA). Whether it\u2019s subscribing, liking, sharing, or visiting a website, guide your viewers on what action to take next. Craft a concise and descriptive video title that includes your relevant keywords. Including compelling video descriptions that provide additional context also encourages viewers to watch even more and keeps them engaged. Let\u2019s not forget that the majority of consumers are on their phones and usually digest information on their phones as well. Ensuring that your video is also mobile-friendly will guarantee a seamless viewing experience. <\/p>\n\n\n\n It\u2019s worth noting that some platforms will adjust your video depending on the platform the viewer is getting your content from, so it’s always a rule of thumb to upload your video to the highest quality possible. <\/p>\n\n\n\n <\/p>\n\n\n\n When sharing on your social channels, it\u2019s also worth noting that regardless if you have optimized your video title and description and have added all the relevant tags, you make sure you have some good and strong writing to help!\u00a0 Well-crafted copy captures users\u2019 interest, provides context and entices them to view your video. <\/p>\n\n\n\n Ever noticed how the internet is practically bursting at the seams with videos? We\u2019re talking a whopping thousand hours of new content every single minute. It\u2019s like a sea of content and truth be told, it’s pretty easy to get lost in it. You\u2019re in luck because our guide will get you up and running […]<\/p>\n","protected":false},"author":34,"featured_media":2939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120,27],"tags":[371,372,370,304],"yoast_head":"\n
<\/strong>An effective video marketing campaign always starts with thorough preparations. Here are some key guidelines to ensure the development of great video marketing content.<\/p>\n\n\n\n
<\/p>\n\n\n\nKnow your audience<\/strong><\/h2>\n\n\n\n
<\/strong>Knowing is half the battle as they say, this is why understanding your audience is important. Research and understand the demographics, interests, and preferences of your target audience. This knowledge will guide your content direction process, ensuring it resonates with your brand and your intended viewers.
<\/p>\n\n\n\nUnderstand your goals<\/strong><\/h2>\n\n\n\n
<\/strong>Now that you have settled on your target audience, you\u2019ll have to define the purpose of your video\u2014is it to educate, entertain, inspire, or promote a product? Setting specific goals help you create focused and impactful content.
Example:
Your software can replace the clunky spreadsheet most people use in the current market. The goal is to <\/em>promote<\/em><\/strong> and <\/em>educate <\/em><\/strong>your audience about your new software so that people will shift and buy your software.<\/em>
<\/p>\n\n\n\nAnalyze your competitors<\/strong><\/h2>\n\n\n\n
<\/strong>From the Art of War by Sun Tzu, he said to know the enemy and know yourself in a hundred battles you will never be in peril. Therefore, it is incredibly important to add to your process studying the videos and content produced by competitors in your niche. Who knows? You might find there gaps that exist where you can take advantage of, or simply identify what works well and how you can differentiate your content to stand out.
<\/p>\n\n\n\nSet a topic<\/strong><\/h2>\n\n\n\n
This step involves choosing a specific subject or theme for your video. It\u2019s about deciding what the video will be in terms of content. The chosen topic should be relevant to your audience and align with their interest. For instance, if you\u2019re a fitness brand targeting a health-conscious audience, your video topic might be \u201c5 Effective Home Workouts for Busy Professionals\u201d.
<\/p>\n\n\n\nThe Video Production Process<\/strong><\/h2>\n\n\n\n
This next step involves translating your chosen topic into a captivating visual narrative. This includes scripting the content<\/a>, incorporating engaging visuals such as graphics, or animations, and ensuring a harmonious balance between audio and video elements. By following this process, you bring your vision to life, making it appealing and understandable to your audience.<\/p>\n\n\n\n
<\/p>\n\n\n\nHighlight your topic\/solution\/problem<\/strong><\/h2>\n\n\n\n
<\/strong>In video marketing, the saying \u201csave the best for last\u201d doesn\u2019t hold true. Instead, begin your videos with captivating, attention-grabbing lines that instantly pique your audience\u2019s interest.
Start with pain points, intriguing questions, and startling statistics. These attention grabbers<\/a> are designed to immediately capture your viewer\u2019s interest and compel them to continue watching.
Example:
Startling statistic: Did you know that 8 out of 10 people underestimate the impact of proper hydration on their energy levels?
<\/em><\/p>\n\n\n\nAdd compelling graphics or animations<\/strong><\/h2>\n\n\n\n
<\/strong>Visual elements such as graphics, animations, and illustrations can enhance the visual appeal<\/a> of your video. Additionally, text graphics enhance your content as it helps information retention for viewers, thus equating to more impactful content.
Overall, the graphics will help convey complex ideas more effectively and keep your viewers engaged.
<\/p>\n\n\n\nEnsure audio and video are balanced<\/strong><\/h2>\n\n\n\n
<\/strong>This one, on its own, is pretty self-explanatory. No one is going to watch a poorly balanced video, regardless of the production value on your shots. Viewer engagement will completely drop if, for example, they get 100% volume at the start but then can\u2019t hear the rest of the audio after the fact.
<\/strong>
<\/strong>High-quality audio is essential for maintaining viewer engagement<\/a>. Make sure audio levels are clear and balanced with the video, preventing distractions or loss of interest due to poor audio quality.
<\/strong><\/p>\n\n\n\nOptimizing Your Video<\/strong><\/h2>\n\n\n\n
<\/strong>This involves enhancing your video appeal and discoverability. Craft an eye-catching thumbnail that entices clicks, use persuasive call-to-action prompts, and create titles and descriptions rich with relevant keywords<\/a>. Don\u2019t forget our mobile users as well, ensuring mobile compatibility adds to your video value in the long run. This way you maximize your video\u2019s impact and reach. <\/p>\n\n\n\n
Eye-catching thumbnails<\/strong><\/h2>\n\n\n\n
<\/strong>Always keep in mind when creating thumbnails to aim for something that you think will command immediate notice. A good trick is to see what other thumbnails by your competitors are performing well and work around it.
Employ striking visuals, vibrant hues, and pertinent imagery to intrigue viewers into clicking your video. Remember thumbnails are your video\u2019s first impression, so make it irresistible to enhance click-through rates and encourage viewers to explore your content further.
Example: Your video is about exotic food. A thumbnail showcasing a perfect plated dish, adorned with colorful ingredients.<\/em>
<\/p>\n\n\n\nCompelling call-to-action<\/strong><\/h2>\n\n\n\n
Adding a CTA at the beginning of the video has recently gained traction as well on most videos, especially on YouTube.
One example could be for a cooking channel: Once the video starts, you can add your CTA like \u201cSubscribe For More!\u201d while blurring out for a second the video behind.
<\/p>\n\n\n\nAdd a description and an optimized title<\/strong><\/h2>\n\n\n\n
Example: Let\u2019s say you\u2019ve created a video demonstrating how to make a lava cake. Crafting an optimized title like \u201cHeavenly Chocolate Lava Cake Recipe\u201d instantly communicates the richness of the dessert. In the description, you can provide a brief background of it and even the recipe or a link to your site that will provide the users with the detailed recipe. It creates engagement and conversion! Win-win.
<\/em><\/p>\n\n\n\n
<\/em>Include a mobile version<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\nAdd relevant tags<\/strong><\/h2>\n\n\n\n
<\/strong>Use relevant keywords and tags that accurately describe the content of your video. These enhances discoverability on the platform\u2019s search function, search engines, and video-sharing platforms.
Example: Suppose you\u2019ve created a video showcasing a walkthrough of your favorite video game. Your tags could include \u201cgame walkthrough\u201d, \u201c[name of the game] guide\u201d \u201cname of the game] and etc.
These tags directly relate to the content, allowing your video to appear in search results when users look for such topics. As a result, your video gains visibility and is more likely to attract viewers interested in walkthrough guides for your game.
<\/p>\n\n\n\nVideo Deployment and Performance Monitoring<\/strong><\/h2>\n\n\n\n
This last step is basically making sure you distribute your videos to all the necessary platforms and continually monitoring its performance for success. Publish it on social media channels, crafting engaging captions to entice viewers. Regularly analyze metrics like views, engagement, and conversion rates to assess how well your video is performing. <\/p>\n\n\n\n
<\/p>\n\n\n\nUpload to your social media channels<\/strong><\/h2>\n\n\n\n
<\/strong>Share your video on platforms where your target audience is active. Tailor content to fit each platform\u2019s requirements and engage with viewers who leave comments or reactions. All the while actively interacting with those who engage, respond to comments and reactions to foster a sense of community.
Example: You’re doing a video on DIY skincare. Share it on Instagram with visually appealing snippets, concise tips, and relevant hashtags. On YouTube, share a longer version of the video with in-depth explanations suited for a wider audience. By adapting your content to each platform, you optimize engagement and cater to the preferences of different user groups.<\/em><\/p>\n\n\n\nCreate strong compelling captions for copywriting<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\nMonitor your video performance<\/strong><\/h2>\n\n\n\n
<\/strong>Regularly analyze key performance metrics such as views, engagements, and click-through rates. This data-driven approach<\/a> allows you to fine-tune your video strategy and your next videos to come based on adapting from the insights of your analysis.
Example: You\u2019re running a series of educational videos about different parasitic behaviors in the animal kingdom. After a month, review metrics to see which topics have gathered good numbers in terms of engagements and your other chosen metrics. If videos on obligate parasitism received higher views and engagement, consider focusing more on this area in future videos.<\/em>
This process ensures your content remains aligned with audience preferences and continually delivers value.<\/p>\n\n\n\nRepurpose long-form content to short-form content<\/strong><\/h2>\n\n\n\n
<\/strong>Here\u2019s another trick to make your brand a content machine<\/a>, transform your videos into bite-sized clips, teaser trailers, or highlight reels. Distribute these condensed versions across different platforms to broaden your video\u2019s exposure and captivate diverse audience segments.
YouTube Shorts and TikTok has proven to be the most effective platform when sharing short-form content so be sure to capitalize on these areas as well.
Example: You have a top-performing video from one of your cooking tutorial videos about exotic dishes. Extract a short clip showcasing the final plated dish and share it on platforms like YouTube Shorts or FB Reels with a captivating caption.
This method sparks curiosity and \u2018reels\u2019 (pun intended) in the viewers to watch the full video for the complete recipe. Repurposing content in this way maximizes its visibility and appeals to users\u2019 preferences for quick and engaging content.
<\/p>\n\n\n\nHow Do You Start?<\/strong><\/h2>\n\n\n\n
<\/strong>This is the real question, how do you proceed with the checklist provided? There\u2019s no universal checklist that perfectly fits every aspect of video marketing or digital marketing in general.
The best way to go about with the guide is to carefully review each item and determine the ones most relevant to your marketing strategy<\/a>. Incorporate only those best practices that align seamlessly with your unique business objectives.
Here at Socialize, we stand ready to assist you<\/a> with video content, production, and distribution. Partnering with experts like us can help you unlock the full potential of your video content. Drop us a message today and let\u2019s start creating<\/a> those videos!<\/p>\n","protected":false},"excerpt":{"rendered":"
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