{"id":2738,"date":"2023-05-15T21:26:20","date_gmt":"2023-05-16T04:26:20","guid":{"rendered":"https:\/\/socialize-video.local\/?p=2738"},"modified":"2024-04-13T21:24:38","modified_gmt":"2024-04-14T04:24:38","slug":"investing-in-social-media-management-is-a-smart-move-to-boost-your-online-presence","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/investing-in-social-media-management-is-a-smart-move-to-boost-your-online-presence\/","title":{"rendered":"Investing in Social Media Management Is a Smart Move to Boost Your Online Presence"},"content":{"rendered":"\n

Social media has completely changed the game for businesses in today’s world. It’s not just a way for people to keep up with their friends and family anymore; it’s a vital marketing tool<\/a> that can help businesses connect with customers, build their brand, and reach new audiences.<\/p>\n\n\n\n


With that said, having a great social media strategy in place is crucial for any business looking to thrive in the digital age. This strategy should have a comprehensive scope that covers everything from identifying the target audience to creating compelling content<\/a>, scheduling posts and analyzing metrics to ensure success.<\/p>\n\n\n\n

Benefits of Having a Social Media Strategy<\/h2>\n\n\n\n

One of the most significant benefits of having a great social media strategy is increased brand awareness. With billions of users worldwide on platforms like Facebook, Twitter, Instagram, and LinkedIn, social media provides an enormous opportunity for businesses to reach new audiences. By creating content that resonates<\/a> with their target audience and building a strong presence on these platforms, businesses can significantly increase their brand’s visibility and reach.

Social media also allows businesses to connect with their customers in real-time, which is a really big deal. Simply by just responding promptly to comments and messages, businesses can straight up provide excellent customer service and build a loyal following. It\u2019s a fact and customers love it when businesses take the time to listen to their needs and respond promptly, which can do absolute wonders for building a positive reputation.<\/p>\n\n\n\n

Improving Your Search Engine Ranking<\/h2>\n\n\n\n

Last but not least, if you have high-quality content and a cohesive social media strategy it can improve a business’s search engine rankings. Search engines like Google and Yahoo use social media signals to determine the brand\u2019s relevance and authority. By regularly sharing high-quality content on social media platforms and engaging with followers, businesses can improve their search engine rankings<\/a>, leading to increased traffic to their website.<\/p>\n\n\n\n


It is an absolute must to have these strategies in place for any businesses looking to succeed in the digital age. Levering these social media platforms and maximizing all the tools they offer is what we bring to the table. With a well-crafted strategy, we can help you stay ahead of the curve and stand out in the competitive digital landscape. <\/p>\n\n\n\n

The Social Media Distribution Process<\/h2>\n\n\n\n

Here\u2019s what we go through in helping our clients achieve an efficient social media timeline. These processes may look simple as we\u2019ve narrowed it down on what we want to focus most\u2014social media.<\/p>\n\n\n\n

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50% Pre-Launch<\/h2>\n\n\n\n
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  1. Build your list of warm contacts and ask for commitment to share<\/li>\n<\/ol>\n\n\n\n

    Determining your warm contacts will help you further analyze the type of audience and market you attract. Big or small, your warm contacts can still help you generate organic reach.<\/p>\n\n\n\n

      \n
    1. Research and test titles and thumbnails to see what works best<\/li>\n<\/ol>\n\n\n\n

      Thumbnails with titles that are easy to read are the ones that can easily grab attention. Thumbnails showing a face can also help build familiarity to your audience.<\/p>\n\n\n\n

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      1. Create optimized titles and thumbnail<\/li>\n<\/ol>\n\n\n\n

        Inserting some best-performing keywords that are closer to your niche are good. Don\u2019t forget to gather insights and analytics to help you decide and track your content performance.<\/p>\n\n\n\n

        25% Launch<\/h2>\n\n\n\n
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        1. Publish content at the right time<\/li>\n<\/ol>\n\n\n\n

          Remember that the \u201cright time\u201d varies depending on your target audience. Boomers, Gen X, Millennials, and Gen Z use social media on different hours of the day.<\/p>\n\n\n\n

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          1. Immediately inform warm contacts<\/li>\n<\/ol>\n\n\n\n

            This can be done and scheduled using different email marketing platforms.<\/p>\n\n\n\n

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            1. Launch paid campaign (if appropriate)<\/li>\n\n\n\n
            2. Add the right hashtags and metadata<\/li>\n<\/ol>\n\n\n\n

              25% Post-Launch<\/h2>\n\n\n\n
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              1. Regularly repost content<\/li>\n<\/ol>\n\n\n\n

                Content is king but consistency is also a key to keep your audience engaged. <\/p>\n\n\n\n

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                1. Ad spend to posts with high levels of engagement<\/li>\n\n\n\n
                2. Further outreach to press and influencers<\/li>\n<\/ol>\n\n\n\n

                  Once we have established a process to help us through the course of the campaign, we can now proceed on building a social media strategy which talks more of the content and delivery of our campaign.<\/p>\n\n\n\n

                  Building a Social Media Strategy<\/h2>\n\n\n\n

                  When it comes to building a social media strategy for your business, there are two things to keep in mind. Campaign and Content.<\/p>\n\n\n\n

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                  Let\u2019s start with the campaign as this will serve as your outline for your framework to ensure an accurate, streamlined and cohesive goal. Below are some guideline questions you can utilize to help you with your social media strategy.<\/p>\n\n\n\n

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                  1. Purpose <\/li>\n<\/ol>\n\n\n\n

                    Why do you exist? What services or products can you provide your customers to help them?<\/p>\n\n\n\n

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                    1. Goal <\/li>\n<\/ol>\n\n\n\n

                      What are you trying to achieve? Do you want to increase your website visits? A higher monthly conversion? <\/p>\n\n\n\n

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                      1. Audience <\/li>\n<\/ol>\n\n\n\n

                        Who are you trying to reach? Are you targeting homeowners? Which age bracket do they belong to? <\/p>\n\n\n\n

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                        1. Platform<\/li>\n<\/ol>\n\n\n\n

                          Where can you reach them? Social media platforms? Or through email marketing?<\/p>\n\n\n\n

                          Next will be your Content. This is the meat of your strategy, the make or break of your objective.
                          <\/p>\n\n\n\n

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                          1. Subject – What can you meaningfully talk about?<\/li>\n\n\n\n
                          2. Theme – What is the one thing this shows?<\/li>\n\n\n\n
                          3. Format – What sort of content will you create?<\/li>\n\n\n\n
                          4. Hook – Why will anyone care?<\/li>\n\n\n\n
                          5. Distribution – How can you amplify the content to your target audience?<\/li>\n\n\n\n
                          6. MVC – What\u2019s the smallest measurable engagement at each stage?<\/li>\n\n\n\n
                          7. KPI – What\u2019s a good proxy to measure the MVC?<\/li>\n<\/ol>\n\n\n\n

                            After building your social media strategy<\/a>, we highly focus on producing majority of video content. As the trend and marketers suggests, it is the most efficient way to reach out to your audience on almost any social media platform.<\/p>\n\n\n\n

                            Boosting Your Video Content<\/h2>\n\n\n\n

                            While a video can be long form or short form, it is better to highlight these three major points through the course:<\/p>\n\n\n\n

                            Head<\/p>\n\n\n\n