{"id":2702,"date":"2023-04-26T05:54:31","date_gmt":"2023-04-26T12:54:31","guid":{"rendered":"https:\/\/socialize-video.local\/?p=2702"},"modified":"2024-04-13T21:25:26","modified_gmt":"2024-04-14T04:25:26","slug":"solaray-socialize-example-video","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/solaray-socialize-example-video\/","title":{"rendered":"Beautiful Isn\u2019t Always Better! Social Media Explainer Videos That Actually Perform"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Solaray Socialize Example Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uMwXo3ALS6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Video content has become a powerful tool for businesses to engage with their audience on social media. Besides, not all video production houses understand the nuances of creating content specifically for social media or for short-form consumption. Let\u2019s take a closer look at how we, at Socialize Video, helped Solaray transform their beautiful video content into something effective for social media.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Why Solaray Reached Out for Help<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Solaray had beautifully shot video content with stunning visuals and well-organized content. It had great interviews, camera work and supreme lighting. On the other hand, when it came to consuming content on social media, it was easily passed by and skipped over. Why did this happen?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">How Social Users Respond to Content<\/h3>\n\n\n\n<p class=\"has-text-align-left\">According to Brendan\u00a0Kane\u2019s Book \u201cHook Point\u201d, you only have 3-seconds to stop the scroll and grab people\u2019s attention on social media. It is crucial to <em>immediately<\/em> convey the value or intrigue of your content to entice your viewers to stop scrolling. And in Solaray\u2019s case, viewers didn\u2019t have a clear idea of what was happening or why they should pay attention within those crucial 3 seconds. Clearly, this caused many potential viewers to scroll past and skip over the video, despite its high-quality production value.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Overcome this by including creative and attention-grabbing headlines, visuals, or intriguing questions that immediately pique the curiosity or interest of viewers, compelling them to pause and delve deeper into the content.<br><br>Everyone knows an example of this \u2013 <em>movie trailers<\/em>.<br><br>Great movie trailers are an art. They are designed to entice viewers\u2019 attention, tease them into the scenes and capture the mood. Moreover, a popular design of a great movie trailer is when they show snippets of the plot ending and then roll back to the beginning where the key highlights of the movie are shown upfront to keep the audience hooked. It\u2019s kind of a \u201cmini-trailer\u201d inside of a trailer.<br><br>The successful video example we have for Solaray was one of their \u201cnarrated videos\u201d or ones with a voiceover. Indeed, when people take words from an interview to slap it on their videos it could result in lengthy, bland, and boring videos. It should be noted that instead of relying on their interview videos, we used <em>Voice-overs <\/em>to allow us to deliver the key message more concisely and consistently.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left\">Not all voice-overs are created equal. It\u2019s important to understand as well the proper tone and mood when setting up voice-overs for your videos. You need to ensure that it also sounds professional, straight-to-the-point, and confident which would then make these videos more streamlined and create an engaging narrative that would capture the viewer\u2019s attention.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Illustrated Explainer Videos<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Short explainer videos are the best kind of format when it comes to conveying the key message you want across your audience. The best approach is to include motion graphics or illustrations, which we all know visuals are an integral element when it comes down to information dissemination. The reason is, one, it is easy to remember, and secondly, it gives the viewers something to latch onto to easily process information. Powerful, yet simple graphics is all you need for better \u201cdigestion\u201d for the viewers. See our video for Solaray with the moving graphics of how their supplements or vitamins are designed to be absorbed by the human body.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Key Aspects of Our Winning Explainer Video for Solaray<\/h3>\n\n\n\n<p class=\"has-text-align-left\">It\u2019s not magic, there are specific strategies we used for Solaray to deliver tangible results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>1. Setting the Plot and Tone<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">This creates the anchor for the audience to get into for a more personal and directly related to the human aspect of their lives. This also serves as the attention grabber to hook them into the first few seconds. A captivating introduction can pique the viewer\u2019s curiosity and compel them to keep watching.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>2. Use Broad and Easy-to-Understand Words&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">When you\u2019re in the wellness\/medical industry, it\u2019s incredibly hard not to avoid using complex terms or jargons to include in your video content. It could throw off the layman and confuse them thus losing their attention. This is why it\u2019s important to make sure your videos are straightforward and simple. Make it direct and easily relatable for your potential audience. Creating a video that levels with your target audience sans the technical jargons is an effective way for viewers to understand the message conveyed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>3. Content Credibility<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">In one of the short videos for Solaray where a text was shown saying \u201cSince 1973\u201d, it is also another element for making a compelling content. This establishes a perception of stability, longevity, and experience, which can enhance credibility. It creates a sort of a \u201c<em>wow they\u2019ve been that long<\/em>\u201d experience for viewers and sets their expectations that this company has accumulated knowledge and experience over the years making the brand more trustworthy.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Taking all of these into consideration, the result was a social media-ready video that effectively conveyed the message of Solaray\u2019s content. Within the first few seconds, engaged the viewer with visuals, text and audio, and delivered a production. We believe that starting the video production process with a social media-centric approach can greatly enhance the effectiveness of your video content on social platforms.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Understand the Experience of Working With Socialize Video<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Before we came in to help Solaray, their videos were great and they had a fantastic production group. However, it wasn\u2019t utilized in a way that it can be used on different platforms such as social media. Working with us at Socialize Video, we want to get involved in helping make your content from the very beginning. We want to make sure that the videos you create resonate with your audience and get these techniques incorporated into your content.<br><br>Partnering with experts like us can help you unlock the full potential of your video content, make it more engaging and impactful. We strive to drive better results in the ever-evolving world of social media marketing. Want to know more about what we can do to help boost your online content and performance? <a href=\"http:\/\/socialize.flywheelsites.com\/\">Get started here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video content has become a powerful tool for businesses to engage with their audience on social media. Besides, not all video production houses understand the nuances of creating content specifically for social media or for short-form consumption. Let\u2019s take a closer look at how we, at Socialize Video, helped Solaray transform their beautiful video content [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":2705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,124],"tags":[67,80,373,167,304],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beautiful Isn\u2019t Always Better! Social Media Explainer Videos That Actually Perform - Socialize Video<\/title>\n<meta name=\"description\" content=\"Social media videos are bite-sized bursts of creativity and information. 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