{"id":2685,"date":"2023-04-21T07:05:54","date_gmt":"2023-04-21T14:05:54","guid":{"rendered":"https:\/\/socialize-video.local\/?p=2685"},"modified":"2024-04-13T21:26:01","modified_gmt":"2024-04-14T04:26:01","slug":"how-socialize-video-helps-build-professional-video-podcasts","status":"publish","type":"post","link":"https:\/\/socialize.flywheelsites.com\/how-socialize-video-helps-build-professional-video-podcasts\/","title":{"rendered":"How Socialize Video Helps Build Professional Video Podcasts"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Socialize Video Helps Build Professional Video Podcasts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7wXJoPO-occ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Starting a podcast with enthusiasm is easy, but the hard work that comes into editing and post-production can become overwhelming for most content creators. Meet <a href=\"https:\/\/pronexis.com\/\">ProNexis<\/a>, a forward-thinking technology company that helps home service-based businesses by providing lead generation, phone correspondence, and scheduling services. Their mission is to empower business owners, focus on what they do best rather than being tied up on the phone. This is how Socialize Video helped build professional video podcasts for them.<br><br>As part of their innovative approach in client acquisition, ProNexis recently embarked on a podcast journey to help them attract new customers and expand their reach.<br><br>In this article, we\u2019ll talk about how we, Socialize Video, helped ProNexis drive their podcasts even further.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital Presence Evaluation<\/strong><\/h2>\n\n\n\n<p>First things first, as any marketer would start the process, a full checkup of their current assets would be audited. Being a podcast, we wanted to make sure that ProNexis\u2019 podcast setup was visually appealing. We requested ProNexis to take some footage of their podcasting area and here\u2019s why:<br><br>We wanted a scope of what needs to be improved by the following factors:<br>&#8211; Video quality<br>&#8211; Background<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"235\" src=\"blob:https:\/\/socialize.flywheelsites.com\/1265f521-3405-49e4-9b98-5c860c4bd5fe\"><br><br>These two items are necessary for us to make suggestions to improve overall visual quality. This detail-oriented approach ensures that ProNexis&#8217; podcast videos are both professional and visually engaging.<br><br>After reviewing and incorporating the required suggestions from the footage, we\u2019ll have the client, ProNexis, set up their interview or film their content and then send it to us and we take care of the rest. See how easy we make it for our clients? Once received, we work on our magic.<br><br>During the post-production, the collaboration still continues as we want to be 100% spot on with what you want to happen. This leads us to the next step we took for ProNexis.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Key Element Alignment for Your Content<\/strong><\/h2>\n\n\n\n<p><br>This step was all about enhancing the visuals for ProNexis\u2019 footage. In order to stand out in the sea of podcasts, you have to lure people in with great visuals. So to enhance the viewer experience, we used various techniques for the graphics side of things.<\/p>\n\n\n\n<div style=\"position: relative; padding-top: 56.17%\">\n    <iframe loading=\"lazy\" title=\"Gumlet video player\" false src=\"https:\/\/play.gumlet.io\/embed\/6597f3403ce8c11cb4560b92\" \n  style=\"border:none; position: absolute; top:0; left:0; height: 100%; width: 100%;\" \n     \n  allow=\"accelerometer; gyroscope; autoplay; encrypted-media; picture-in-picture; fullscreen;\" frameborder=\"0\" allowfullscreen>\n    <\/iframe><\/div>\n\n\n\n<p><br><br><strong>&#8211; Custom-made intros<\/strong>: Completely built from scratch and not from a template, this custom-made video intro integrated with a sub-version of the ProNexis logo added a touch of personality and adheres to the current design they already have.<br><br><strong>&#8211; Brand Design:<\/strong> To better align their assets to ProNexis\u2019 brand and really help push forward the things they\u2019re trying to do. Graphic animations and proper placement of the ProNexis logo were incorporated. We also recommended the color palettes of their brand to be used throughout, in lower thirds, and stock images that focus on construction and engineering plus customer service. All these elements were customized to suit the branding and style, further enhancing the visual appeal.<br><br><strong>&#8211; Key highlights:<\/strong> One trick we included for their podcasts is also adding different cuts and angles and the popular split-screen style to add visual interest to the videos.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Cleaning Up: Double-Checking Process<\/strong><\/h2>\n\n\n\n<p><strong><br><\/strong>Our team takes quality and accuracy seriously, and we understand the importance of delivering videos that meet your branding standards. Our <em>double-checking process<\/em> involves meticulous review for any errors or inconsistencies in the final edited video. We have multiple team members who review the video, checking for spelling and grammar\u2013making sure it is flawless. It\u2019s our commitment to providing top-notch videos that exceed our client\u2019s expectations!<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Short-Form Content <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><br>At the end of our collaboration process, ProNexis achieved a whole series of episode videos\u2013but we take it up a notch even more! We understand the power of versatility when it comes to podcast videos and video marketing in general.<\/h4>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"291\" src=\"blob:https:\/\/socialize.flywheelsites.com\/48e74bbc-ae12-480e-96df-d6f272535b21\"><br><br>We created short and engaging clips from longer episodes. These short-form contents can be anything between 15 to 60 seconds of run-time\u2014perfect for<a href=\"https:\/\/socialize.video\/top-video-marketing-practices-for-2024-maximizing-impact-and-connection-with-your-audience\/\"> attracting attention on social media platforms<\/a>. Think of Joe Rogan, a popular podcaster utilizes video clips to promote his content and leverages this approach to entice viewers to watch full episodes.<br><br>Our team helped ProNexis unlock new opportunities to reach a wider audience, captivating important moments from their podcast episodes through these short-form content (while still adhering to the brand). In addition, they are also incredibly shareable and formatted per social media platforms giving the exposure the content deserves.<\/p>\n\n\n\n<p><br>At Socialize, we are constantly improving our efficiency and <a href=\"https:\/\/socialize.video\/video-marketing-checklist\/\">streamline our processes<\/a> to make collaboration as effortless as possible for our clients. To our subscribers, you\u2019ll notice that our efficiency for creating videos significantly increases with each episode.<br><br>In this case, we allotted at least 20 hours each for the first 2 videos. This is because the team has to work before the assets are introduced and developed.\u00a0 As the collaboration continues, we refine our processes, get these key details and templates established, thus reducing the time spent on each episode. The time dropped to about 8 hours per episode, and eventually to just 6 hours per episode, allowing us to deliver high-quality videos quickly and efficiently.<br><br>Our dedication to continuous improvement and efficiency means that our clients can expect a seamless and hassle-free collaboration process. We want to make sure that our clients can focus on creating great content while leaving video editing and production to us.<br><br>Experience the ease, versatility, and creative potential of Socialize for your video marketing needs. Let us help you make great video content that will captivate your audience and drive your business to success. Bid adieu to the complexities of video editing and <a href=\"https:\/\/socialize.video\/scheduler\/\">let\u2019s work together<\/a> to bring your vision to life!<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a podcast with enthusiasm is easy, but the hard work that comes into editing and post-production can become overwhelming for most content creators. Meet ProNexis, a forward-thinking technology company that helps home service-based businesses by providing lead generation, phone correspondence, and scheduling services. Their mission is to empower business owners, focus on what they [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":2688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,44],"tags":[393,394,396,395],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Socialize Video Helps Build Professional Video Podcasts - Socialize Video<\/title>\n<meta name=\"description\" content=\"Starting a podcast with enthusiasm is easy, but the hard work that comes into editing and post-production can become overwhelming for most content creators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialize.flywheelsites.com\/how-socialize-video-helps-build-professional-video-podcasts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Socialize Video Helps Build Professional Video Podcasts - 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