<\/figure>\n\n\n\nThere are many fonts that exist in the world, but you don’t have to go through all of them because it’s better if the fonts you use are common fonts so as not to have problems with availability, compatibility, and legality.<\/p>\n\n\n\n
Keep in mind that there are times when you will need to work with a video production agency so you can have high-quality and effective videos. If you use uncommon fonts or fonts you\u2019re not allowed to use commercially, you and the video production agency might get into trouble.<\/p>\n\n\n\n
In choosing fonts, you should consider what vibe you want your brand and your videos to have. If you want your audience to feel that you are approachable, try using fonts with curves.<\/p>\n\n\n\n
3. Styles and Textures<\/h3>\n\n\n\n Sometimes, it’s not enough to just develop a unique color palette and font combinations to stand out in your industry. Sometimes, you also need to have your own style so that people can better recognize and remember you.<\/p>\n\n\n\n
You know what styles and textures are. If you want your brand to be more solid, you need to have one or more graphical styles or video textures that fit your brand. Here’s what’s unique about Strategic Risk Alternatives’ videos:<\/p>\n\n\n\n <\/figure>\n\n\n\n4. Transitions and Effects<\/h3>\n\n\n\n Videos will not be complete without effects and transitions, and if you want your videos to stand out more and make your brand more recognizable through your videos, there must also be something unique when it comes to the flow of your videos.<\/p>\n\n\n\n
It\u2019s better if you seek help from video-editing experts so that you have a better idea of what is right for your brand. For sure, they will show you different transitions and effects and all you have to do is choose among those.<\/p>\n\n\n\n
Here\u2019s a sample from Strategic Risk Alternatives\u2019 video style guide:<\/p>\n\n\n\n <\/figure>\n\n\n\n5. Proper Attire<\/h3>\n\n\n\n You don’t want your brand to be represented by someone who doesn’t seem to be part of your team, so be sure to include in your video style guide what to wear whenever they are asked to speak on behalf of your brand.<\/p>\n\n\n\n
This depends on your culture. If you require your people to wear a uniform, you could ask them to wear their uniform. If you wear corporate attire, then ask them to wear corporate attire.<\/p>\n\n\n\n
6. Opening<\/h3>\n\n\n\n You must show the viewers something interesting from the beginning so that they feel like they would miss out on something great if they didn’t continue watching the video. You have to hook them in right off the bat so they don’t ignore your videos and continue scrolling.<\/p>\n\n\n\n
Most videos that you can see on the internet start off with the logo of the brand. That’s the most common way to do it, but you’re not required to put your logo in the beginning. In fact, if you want to differentiate yourself, then you have to do things in a different way.<\/p>\n\n\n\n
You can be as creative as you want, but make sure that you don\u2019t do things that are against your brand.<\/p>\n\n\n\n
7. Lower Thirds<\/h3>\n\n\n\n When creating templates for your lower thirds, you must use your brand colors and fonts so that they are connected to your brand. If you use different brand elements, then your audience will be confused and may even have difficulty finding the connection between the video and you.<\/p>\n\n\n\n
Lower thirds may not be taking a huge portion of the screen, but they matter regardless because important details about important people are on them. Here are examples of lower thirds from the SRA Brand Standard Guide:<\/p>\n\n\n\n <\/figure>\n\n\n\n8. Fullscreen Graphics and Quotations<\/h3>\n\n\n\n If you already know that you will, a lot of times, quote meaningful words from other people or flash graphics on-screen, creating a template for that shouldn’t be an option. Your brand should also have its own unique style for fullscreen graphics and text and the style should be on-brand.<\/p>\n\n\n\n
9. End Card<\/h3>\n\n\n\n If you want your audience to watch your video until the end, the beginning must be interesting enough. But if you want them to do what you want them to do, the ending must be compelling. That\u2019s the reason why you should also pay attention to your end card. This is how the end card looks like:<\/p>\n\n\n\n <\/figure>\n\n\n\nPeople don’t have a plan when using the internet. They usually just do random things and click on whatever catches their attention. If you take advantage of that and show them some more of your videos at the end of each of your videos, they will end up spending lots of time on your brand and you will see better results from your efforts.<\/p>\n\n\n\n
10. Thumbnails<\/h3>\n\n\n\n People are attracted to beautiful things, so if you want them to stop scrolling when they see your videos on their feed, then you must spend time creating thumbnails that are eye-catching. And if you have different video categories or series, it\u2019s better if you have a template for each so that your audience will know right off the bat what they should expect from the video.<\/p>\n\n\n\n
Let\u2019s Create a Video Style Guide for Your Brand<\/h2>\n\n\n\n There are lots of factors to consider when creating a video style guide, and those factors would be difficult to keep in mind if you weren\u2019t a designer or a video professional. The good thing is, you can always choose to hire a video agency like Socialize Video to create a video style guide for you!<\/p>\n\n\n\n
The video style guides that we create for our clients are tailored to their needs. Not all brands are the same, and not only when it comes to the brand elements. Each brand has its own audience, goals, strategies, and stories, so one size doesn\u2019t fit all\u2014and we consider that when creating the guide.<\/p>\n\n\n\n
You may want to check out this SRA Brand Standard Guide that we created for Strategic Risk Alternatives.<\/a><\/p>\n\n\n\nIf interested, contact us at contact@socialize.video<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"There is no denying that many ideas are possible when you use videos for your business, but you need to keep in mind that even though you can do a lot with video marketing, it\u2019s still important to be consistent so that your efforts don\u2019t go to waste. Many people know what a brand style […]<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,123,28,44],"tags":[154,153,161,160,155,159,162,156],"yoast_head":"\n
What Is a Video Style Guide and Why Do You Need It for Your Video Marketing? - Socialize Video<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n